Writing in a web 2.0 world

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  • Lets. Get. Di-gi-tal.

    Cara Gieringer | Theory of Technical Communications - Research and Application project University of Arkansas at Little Rock | Professional and Technical Writing program

    Spring 2012

    Writing in a Web 2.0 World

  • O n c e u p o n a t i m e , t h e t e r m m e d i a r e f e r r e d o n l y t o p a p e r -

    p r e s s e d n e w s j o u r n a l s a n d m a g a z i n e s t h a t y o u h a d t o u s e b o t h

    h a n d s t o h o l d .

    A picture of media circa 1944

    Y o u c o u l d h e a r t h e p a p e r c r i n k l i n g i n y o u r h a n d s , t h e s w i s h i n g

    o f e a c h p a g e t u r n . . .

    Image from the Estate of Andre Kertesz, courtesy of Stephen Bulge Gallery; featured in the 2009 article, The power of reading by The Guardians Blake Morrison: .www.guardian.co.uk/artanddesign/2009/jul/23/andre-kertesz-photography-reading

  • Most traditional print publications now

    connect with customers through

    multiple digital platforms as well.

  • Web 2.0 word cloud


  • i s a r a p i d l y e v o l v i n g g e n r e , d e v e l o p i n g a s n e w p l a t f o r m s e m e r g e . . .

    Source: Web 2.0 Storytelling: Emergence of a New Genre by Bryan Alexander and Alan Levine, EDUCAUSE Review

    S t o r i e s now a re o p e n - e n d e d hype r l i n ked , c r o s s -med i a , p a r t i c i p a t o r y, e xp l o ra t o r y, a nd unp red i c t a b l e Web 2 . 0 s t o r y t e l l i n g p i c k s up t he s e new t ype s o f s t o r i e s and r un s w i t h t hem , a c c e le ra t in g th e p a c e o f c re a t io n a n d p a r t i c ip a t io n wh i l e r e vea l i n g new d i r e c t i o n s f o r n a r ra t i v e s t o f l ow .

    A reader can add content into story platforms directly: editing a wiki page, commenting on a post, replying in a Twitter feed, posting a video response in YouTube. . .

    Web 2.0 story-telling . . .

  • We learn by sharing

    Other D ig i ta l Ca l l s - to -Ac t ion:

  • Share other users content with friends

    Post content in a social community online

    Ask for feedback Tag with relevant keywords

  • Attribute all sources Just because its quick and easy to share someone elses content online doesnt excuse us from accurately citing it. Applies to ALL forms of published content:


    Articles, quotes and essays

    Logos and other graphic files

    Technabob Blog http://technabob.com/blog/2008/06/24/web-20kool-aid-mashup-t-shirt *licensed under a Creative Commons Attribution-Noncommercial-Share Alike 3.0 United States License. Technabob logo courtesy of Andrew Tingle. Design contains elements of the Blix Theme by Sebatian Schmieg. Icons by Orman Clark. Powered by WordPress.

  • To effectively build and maintain community, we have to learn to trust each other.

  • Harnessing the power of social media

  • In April 2012, media marketer Tamba created this visual tool to illustrate how the image-sharing, social media site Pinterest doubled its traffic in only three months

    Infographics communicate data using charts and graphs.

    Infographics turn data into information. - www.coolinfographics.com

  • Web 2.0 technologies empower todays educators and students

  • A plethora of free learning tools are only a Web search away

  • Blogs and website comments help us to connect, share resources and learn from each other

  • A streamlined experience that makes it easier to find what you need and focus on writing great blog posts.

  • using the power of social networks to create an authentic, cooperative and socially useful journalism.

    Tool for blending social media into content-gathering


    Discover, verify and deliver the

    most valuable social content

  • Social Bookmarking resource management for a world inundated with information overload

  • Social bookmarking

    Social media news filter

    Easy-access to best links on

    social journalism

    Smarter, more productive writers

    Connect with stacks

    Best social tools for journalists

    Links for student journalists

    Best Social Journalism blogs

    Best Collaborative Journalism case studies

  • This interactive map tracks the most congested areas in Toronto with the help of community member responses.

  • A wiki is basically a digital classroom, a shared workspace for modern discovery and education

  • Hunt, Tara. Citizen Happiness Workshop Part 2: The Building Blocks. Slideshare. 29 January 2008. Web. 7 May 2012.

    Alexander, Bryan and Alan Levine. Web 2.0 Storytelling: Emergence of a New Genre. EDUCAUSE Review, vol. 43, no. 6. Web. November/December 2008.

    Works Cited

    Google Docs in the Classroom. Teach Web 2.0. Wikispaces, 29 Oct, 2009. Web. 29 April 2012.

    Edry, Ronny. Israel Loves Iran Facebook page. 2012. Web. 22 March 2012.

    Thompson, Stuart A. and Ian Merringer. Interactive: What's the most congested street in Toronto? The Globe and Mail . 7 March 2012. Web. 27 April 2012.

    Lasica, JD. Reimagining Journalism in the Age of Social Media. Slideshare. 24 Aug. 2011. Web. 30 April 2012.

    Myers, Steve. How Google beat AP with Iowa caucus results (and why it matters). The Poynter Institute, 6 Jan. 2012. Web. 7 May 2012.

    Aisch, Gregor et al. The Data Journalism Handbook. Ed. Jonathan Gray. DataJournalismHandbook.org. Open Knowledge Foundation, 2011. Web. 30 April 2012.

    [Infographic] Interest in Pinterest. Tamba Blog. http://www.tamba.co.uk/blog. 27 April 2012. Web. 5 May 2012.