writing killer blog posts

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Writing Killer Blog Posts by Wade Kwon ©2009 Birmingham Blogging Academy

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Page 1: Writing Killer Blog Posts
Page 2: Writing Killer Blog Posts

Writing Killer Blog Posts

By Wade Kwon

Page 3: Writing Killer Blog Posts

Someday, we're going to have a special prizeThe Nobel Prize for Blogging

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Will you win it?

Yes!

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Why improve your writing?• You owe it to your readers• Only 2 kinds of writing get

noticed ... good and bad• It's how you stand out among

millions of blogs and bloggers

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I. Better Writing

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Goal review• What is the goal of your writing?• Of your blog?

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Read good writing• Blogs• Magazines• Newspapers• Books (remember those?)• And save clips

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Practice practice practice• Often, daily if possible• Helps with writer's block• Forces you to think about writing• Helps develop your writing style

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Passion counts• If you're bored by your topic,

your reader will be, too.

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What does this mean to the reader?• Sum up in 1 sentence.• Sum up in 1 word.

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Revise revise revise• Make first paragraph count• Get someone to read over it• Or put it down and read it later

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Revise revise revise• Cut by a third• Spellcheck• Incorporate reader feedback

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Tools• Q&A / FAQ• Opinion

– Forces you to think critically• Lists

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Tools• Surprise

– Contrary opinion– Original thought

• Humor

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(Take 5 minutes.)

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II. Better Blogging

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Get organized• Important on a blog page• Include roadmap if needed• Pick a game plan:

– Sections?– Lists?– Chronologically?– Q&A?

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Write conversationally• Don’t use “click here”• But incorporate links

– With headlines– With title tags

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Think visually• Bullets• Bold key points / sentences• Break up paragraphs• Subheds using <h2> tags

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Think about time• Write long version,

but add a short version at top• Add “related posts” at bottom

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Think meta• Headline

– Clever vs. SEO friendly– Short vs. long– Think CNN.com

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Think meta• Sprinkle keywords throughout post

– Tagcrowd.com• Use tags

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OK, so you might notwin the Nobel Prize,

but instead ...Recognition

FansSatisfaction for a job well done

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