writing on the web eston martz executive editor information and communication technologies college...

Writing on the Web

Eston Martz Executive Editor

Information and Communication TechnologiesCollege of Agricultural Sciences

Holly SwansonWriter/Editor

Office of University Development

Rose Pruyne Webmaster/Multimedia Specialist

School of Information Sciences and Technology

Web 2002 ConferenceMay 15, 2002

How to Write for the Web

How to Write for the WebNOTNOT


Web content should be 50% of print content


Easy ways to accomplish this:

•Bullets

•Paragraph breaks

•Graphs and charts

•Hyperlinks

•Cutting out needless words

•PDFs


Bullets

The first thing you must decide, when planning a birthday party for a 2-year-old, is: Should you invite the 2-year-old? Things to consider:

•A child that age can put a real damper on a party.

•Your child probably doesn't understand that he or she is turning 2.

•2-year-olds do not enjoy organized activities.

•You will find cake frosting in unexpected places for months.


Paragraph BreaksA low-stress option is to wait until your child is invited to some OTHER 2-year-old's birthday party, and tell your child that the party is actually for him or her.

But, you must throw a birthday party for your 2-year-old, and they must have fun, even if they don't want to. This is why so many birthday parties feature rental clowns, even though clowns are terrifying to small children.

When our daughter turned 2, we had a big party at our house. Our house was filled with 2-year-olds, running, falling, yelling, crying, pooping, etc., each with at least one adult in pursuit, trying to organize the child.


Graphs and Charts


Hyperlinks

My daughter LOVED the bouncy castle we rented. The bad news was, the rental company set it up six hours before the party started. Once my daughter realized there was a bouncy castle in her yard, she had to be inside it at all times and wanted a parent in there with her.


PDFs

Click here for the full text of this document in PDF format


Cutting out needless words

If you would like to learn more about the information you’ve read here, please contact Dave Barry One Herald Plaza Miami, FL 33132 (305) 376-3620 [email protected]



Please direct any questions, comment, or concerns to Dave Barry One Herald Plaza Miami, FL 33132 (305) 376-3620 [email protected]



For more information:Dave Barry One Herald Plaza Miami, FL 33132 (305) 376-3620 [email protected]


Contact: Dave BarryOne Herald PlaceMiami, FL 33132305-376-3620


Keep Your Content Fresh!Keep Your Content Fresh!Keep Your Content Fresh!

Keep Your ContentFresh!

what makes content go stale?

Coming this fall, our new Coping With the Internet program promises to change the way we view the World Wide Web forever and ever. The initial course, focusing on combining content with graphics and multimedia, will be offered this fall. An intermediate course, which will familiarize the student with graphically integrated Web architecture, is planned for the spring, and an advanced curriculum is planned for the following fall. Continue to visit this Web site for updates.


futurespeak

Coming this fall, our new Coping With Graphics and Multimedia curriculum will enable Web developers to effectively combine content, graphics, and multimedia across an entire Web architecture. The initial course, focusing on effective combinations of content and graphical elements, will be offered this fall. An intermediate course, which will familiarize the student with graphically integrated Web architecture, is planned for the spring, and an advanced curriculum is planned for the following fall. Continue to visit this Web site for updates.


what else makes content go stale?

Dr. Ivan Piper joins the school after a 24-year career in industry and the military. He takes the place of Dr. Gerald Norse, who recently retired after serving as the head of the Nuclear Physics department for 67 years.

A specialist in advanced antler-care techniques, Dr. Piper brings a unique perspective to the engineering curriculum. The department has been renamed Nuclear Physics and Antler Care and has undergone major restructuring to accommodate recently-added courses.


radon text

Dr. Ivan Piper joins the school after a 24-year career in industry and the military. He takes the place of Dr. Gerald Norse, who recently retired after serving as the head of the Nuclear Physics department for 67 years.

A specialist in advanced antler-care techniques, Dr. Piper brings a unique perspective to the physics curriculum. The department has been renamed Nuclear Physics and Antler Care and has undergone major restructuring to accommodate recently-added courses.



Calendar of Events

First-year students, don’t miss Orientation 2000, which runs August 24 and running through August 28.

June 12, 1991: Graphics-Supporting version of Mosaic Available.

Happy birthday to Dr. Livermore, who turns 107 on September 13, 1999!…………………………………………………………………………………………………………………………..

Copyright The Penn State University, 2001This page last updated June 9, 1991Contact Webmaster


blind dates

Calendar from Hell

First-year students, don’t miss Orientation 2000, which runs August 24 and running through August 28.

June 12, 1991: Graphics-Supporting version of Mosaic Available.

Happy birthday to Dr. Livermore, who turns 107 on September 13, 1999!…………………………………………………………………………………………………………………………..

Copyright The Penn State University, 2001This page last updated June 9, 1991Contact Webmaster



More Information about Penn State Howard

Penn State Howard’s Web Site: - http://www.personal.psu.edu/h/p/hpp4080/harryspages/stuff/morestuff/NewHowardPage

Online Syllabi:- http://www.personal.psu.edu/rxp6666/english15/fall99/home.htm-http://www.geocities.com/hideouslylongURLinsomeGodForsakenVirtualNeighborhood048804682/corndogs/billspages/syllabus/english/homepage

Press Releases:- http://www.centredaily.com/7-dayArchive/howardstory.html- www.altoonamirror.com/archive/2001/pennstate?storyID=“#storyID#”


link rot

404 Error: Page Not Found

The page you are looking for, http://www.personal.psu.edu/h/p/hpp4080/harryspages/stuff/morestuff/NewHowardPage, might have been removed, had its name changed, or is temporarily unavailable.


what makes content go stale?> futurespeak> radon text> blind dates> link rot> static pages


keeping your content fresh

> delegate content management using databases and online forms.

> date stamps, dynamic calendars, do the memory work for you.

> dynamic link-checks

with dynamic pages


examples

> database/forms: mt.net

> date stamps, dynamic calendars: ist.psu.edu/events

> dynamic link-checking: www.das.psu.edu


resources sites> Yale Web Style Guide www.med.yale.edu/caim/manual> Web Pages That Suck www.webpagesthatsuck.com> WebMonkey hotwired.lycos.com/webmonkey> Webmonkey Commentary on Writing for the Web www.hotwired.lycos.com/webmonkey/99/32/index0a.html> Poynter.org www.poynter.org> Penn State Copyright Information www.psu.edu/ur/copyright.html> Dangerous Words www.kbs.cs.tu-berlin.de/%7Ejutta/ht/writing/words.html> Writing Hypertext Copy: www.kbs.cs.tu-berlin.de/%7Ejutta/ht/writing/text.html

http://www.med.yale.edu/caim/manual

http://www.webpagesthatsuck.com/

http://www.hotwired.lycos.com/webmonkey/99/32/index0a.html

http://www.poynter.org/

http://www.psu.edu/ur/copyright.html

http://www.kbs.cs.tu-berlin.de/%7Ejutta/ht/writing/words.html

http://www.kbs.cs.tu-berlin.de/%7Ejutta/ht/writing/text.html


resources more sites> Penn State Copyright Information www.psu.edu/ur/copyright.html> Penn State Web Styleguide and Related Styleguides www.psu.edu/ur/webstyleguide> Yale Web Style Guide www.med.yale.edu/caim/manual> Web Pages That Suck www.webpagesthatsuck.com> WebMonkey www.hotwired.lycos.com/webmonkey> Webmonkey Commentary on Writing for the Web www.hotwired.lycos.com/webmonkey/99/32/index0a.html> Poynter.org www.poynter.org> Dangerous Words www.kbs.cs.tu-berlin.de/%7Ejutta/ht/writing/words.html








http://www.psu.edu/ur/webstyleguide









resources sites 3 > Writing Hypertext Copy www.kbs.cs.tu-berlin.de/%7Ejutta/ht/writing/text.html> The Onion www.theonion.com> Common Errors in English www.wsu.edu/%7Ebrians/errors/errors.html> Jacob Nielsen's Writing for the Web www.useit.com/papers/webwriting> 10 Elements of a Good Web Site www.seattletimes.nwsource.com/news/technology/html98/nono25_20000625.html


resources books> Don’t Make Me Think: Common Sense Approach to Web Usability; by Steve Krug> Writing for New Media: The Essential Guide to Writing for Interactive Media, CD-ROMs, and the Web; Andrew Bonime, Ken C. Pohlmann> Designing Web Usability, Jakob Nielsen > The Internet Writer's Handbook, Martha C. Sammons > Writing for New Media, Bonime and Pohlmann > Labyrinths, The Art of Interactive Writing and Design, Domenic Stansberry > Killer Content, Strategies for Web Content and E-Commerce, Mai-lan Tomsen > Web Design in a Nutshell: A Desktop Quick Reference, Jennifer Niederst


resources tools> database/forms/date stamps/dynamic calendars: asp, php, Ultradev, ColdFusion> dynamic link-checking: Dreamweaver/Ultradev, ColdFusion, SiteMapper.com, WebTrends.com

writing on the web eston martz executive editor information and communication technologies college...

Documents

content fresh

yearolds birthday party

dave barry

webweb content

big party

herald plaza miami

herald place miami

needless wordspdfsbulletsthe