writing technique for the none writer

BREAK THROUGH THE BARRIERS

ONLINE TRAINING FOR ENTREPRENURS

CREATE YOUR

PROPRIETARY KNOWLEDGE KIT

www.onlinemarketingprincess.com

PK KITBlogSocial media postsPages of your websiteBrochures PromotionsAdvertisementMarketingBannersPress ReleasesTraining manualsVideos& much, much more….

What you need this for:


PK KIT• Only you truly know your business inside out.

• Getting someone else to write about what you offer can be hard, especially if you know your clientele and know what they need to hear. You can pass this on to others to write up blogs, articles and press releases for you.

• Have a formula for when and how to write about what you do.

• Easy to access information- By completing this template you are able to have all your information on hand.

Why you need this:


PK KIT

I was never a writer. My background is promotions and marketing.


PK KIT

• You are a marketer first and what ever you offer is second

• Without marketing you can’t make money


ABOUT ME

Web developer specialising in launching & automating your online business

• Selling online• Responding to customers• Email autoresponders• Blog writing• Social media


ONE-ON-ONE COACHING

Today is stage 1 of the formula for creating great content.Intense training to help get your business launched.This is for you if • You have already done online training via videos and training

manuals.• You want to sell a program, book or product online.• You have a fair idea of what needs to be done but you need

help putting it all together.

One-on-One coaching program will launch next week.4 places only for my Launch ASAP package. Training like this will be arranged personally with individuals to suit your needs.

Signup here to find out morewww.onlinemarketingprincess.com/coaching-program


How To Create Your Proprietary Knowledge Kit

Stage 1


CREATE YOUR PK KIT

• Determine 10 “need to knows”• Complete the following for each “need to know” A paragraph 5-10 bullet points The steps 3 headline Ideas 5-10 keywords/phrases


PK KITDetermine 10 “need to knows” about your service/offer

What are 10 things your clients need to know to understand or master what you are offering/selling

EG:1. How long it takes to get your hair and makeup done2. How airbrush makeup works3. What a mobile makeup artist offers onsite4. What makes a good makeup artist

This list can be longer than 10


PK KITComplete the following for each need to know

A paragraph – Explain in 1 paragraph what you mean, offer or teach



5-10 bullet points – explaining your paragraph. Don’t bother with full sentences. Highlight facts, statistics, learning's, phrases, logical and emotional triggers. Think of questions you are asked by customers or people asking about what you do.



The steps- What steps are needed to implement, learn, master your offering?



3 headline ideas- From what you have written jot down 3 ideas you may use for a blog or any other content



5-10 keywords phrases relating to this need to know


PK KITNOTE: • Don’t make this perfect. • Do it in this order- Coming up with a headline is the

hard part• Just go for it! Scribble down as much as you can.• None of this is going to be your blog. It is only used to

help you in creating the content.

Once you have completed all 10 need to knows, go back to the beginning and see if you can change anything.

Your Need to Knows will change after your first attempt.


PK KITEG:

• Need to know-1. How long it takes to get your hair and makeup done

Paragraph:Hair and makeup for your wedding day is very important, the last thing a bride wants is to be running late for her wedding. 5-10 bullet points• Same time for brides and bridesmaids• When at home you can have each person turn up at different

times• Mothers of the bride can be done at anytime

…..


PK KIT…… EG:

The steps• Book on wedding day• have a trial• discuss the timing with your makeup artist• once your needs are determined the makeup artist can have a

better idea of the time required.

3 headlines• Timing is everything for your wedding day• Don’t be late walking down the isle• Avoid every brides worse nightmare


.

PK KITWhat to do with this

When writing a blog or content for a video. Refer to this.

Writing a blog…Write about some thing people need to know. Choose 1 need to know and use all the bullet points, headlines and keywords as ideas

Choose 2 to 3 keywords to write 1 blog post.

From 1 “Need to Know” you could easily write 10 blog posts from different angles.


PK KITWhat to do with this EG:• Need to know-1. How long it takes to get your hair and makeup done

Paragraph:Hair and makeup for your wedding day is very important, the last thing a bride wants is to be running late for her wedding. 5-10 bullet points• Same time for brides and bridesmaids• When at home you can have each person turn up at different

times• Mothers of the bride can be done at anytime


PK KITWhat to do with this EG:I get asked all the time how long it takes to get your hair and makeup doneHair and makeup for your wedding day is very important, the last thing a bride wants is to be running late for her wedding.

When at home you can have each person turn up at different times. This means that brides maids can arrive 30mins apart which is great for friends with kids. As they don’t need to arrive early in the morning.


PK KITIf you want to expand on this Proprietary Knowledge Kit then it is a good idea to use stage 2 of my kit.

Stage 2 goes in depth to really take your blog posts, PR and content to another level.

My PK Kit is a full package which can help all areas of your business.

My PK Kit is provided in full in my coaching program

www.onlinemarketingprincess.com/coaching-program


PK KITJoin me weekly for my training.Email me questions in advance so I you can be sure I answer them.

[email protected]


writing technique for the none writer

Business

barriers online training

online business

intense training

airbrush makeup

good makeup artist

mobile makeup artist

press releases

oneonone coaching program