writing tip--know your readers

Tip 2ANALYZE YOUR READERS AND UNDERSTAND WHY YOU’RE WRITING!

Copyright 2013. All rights reserved.

Don’t be this Guy: Improve your Writing Today!

TAKE THE TIME TO PLAN Think carefully about WHO you’re writing for and WHY you’re writing


WHO ARE YOUR READERS Readers judge us based on our written documents


WHICH IS WHY WE MUST…Analyze our readers and write a document that meets their needs and expectations.


PLANNING INVOLVES THINKING ABOUT… What you know about your readers What you hope to accomplish How the reader will read the document What your reader hopes to be able to do What you expect the outcome to be


WHAT DO YOU KNOW ABOUT YOUR READER How do they read? Are they skimmers? Likely to read only certain sections? Are they looking for particular keywords?


YOU SHOULD… Write a PURPOSE STATEMENT that indicates the action you want your readers to take and the outcome you desire


CONSIDERING…THE ACTION YOU WANT YOUR READER TO TAKEDo you want them to

1. Agree with you?2. Change beliefs or ideas?3. Be able to complete a

task?4. File the document?5. Or something else?


AND ASK YOURSELF…Is the action that I want my reader to take obvious?


IF THE PURPOSE ISN’T OBVIOUS TO YOU…It won’t be obvious to your readers, either!


TAKE AWAY Planning is imperative

Always consider your readers

Write a purpose statement that indicates the action you want your readers to take

Ensure the document meets reader’s needs.


THANKS FOR VIEWING!Want more? We offer customized onsite and online courses in technical, scientific, and business writing. We can also conduct an audit of your

organization’s writing.

Need training for a group? Our customized onsite courses, delivered at your location, ensure long-term, positive results. You may also be interested in our suite of online courses, which are available 24/7, for both companies and individuals.

Need more info? Contact us at [email protected] or call us toll-free at (877) 24WRITE (249-7483).Review our client list or visit our Resource Center for more tips online – www.hurleywrite.com


http://www.hurleywrite.com/onsite_courses

http://www.hurleywrite.com/online_courses

mailto:[email protected]

http://www.hurleywrite.com/clientlist

http://www.hurleywrite.com/resource-center

http://www.hurleywrite.com/

writing tip--know your readers

Education

online courses

purpose statement

youre writing

rights reserved

readers

obvious

document

write