Written by Agnes Reke

Hypothesis

What’s social media?

What’s social media?Social media is more than that.

What’s social media?Wikipedia says:Social media includes web-based and mobile

technologies used to turn communication into interactive dialogue between organizations, communities, and individuals. Andreas Kaplan and Michael Haenlein define social media as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0, and that allow the creation and exchange of user-generated content."

Social media technologies take on many different forms including: •magazines, •Internet forums, •webblogs, social blogs, microblogging, •wikis, •podcasts, •photographs or pictures, •video,•rating •social bookmarking.

Types of social media (Kaplan,Haenlein):1.collaborative projects (e.g., Wikipedia), 2.blogs and microblogs (e.g., Twitter), 3.content communities (e.g., YouTube), 4.social networking sites (e.g., Facebook), 5.virtual game worlds (e.g., World of Warcraft), 6.virtual social worlds (e.g. Second Life).

Technologies include:

• blogs, • picture-sharing, • vlogs, • wall-postings, • email, • instant massaging• music-sharing, • crowdsourcing• voice over IP, etc.

Functional building blocks

http://jobsinpods.wordpress.com/2008/02/11/social-media-recruiting-starfish/

1. What do we want to achieve?Remember the S.M.A.R.T. criteria:

specific, measurable, attainable, relevant, timed

to engage more students in using e-learning tools

students come up with new ideas on what they want to learn

students come up with new ideas on what they want us to do in the future

2. Get to know our students (paramount importance)

ageICT, social media customsICT, social media preferencesICT, social media skillswhat social media tools can they

imagine using for learning

3. Assess our resourceshow much we can afford spending on

using social mediaICT, social media skillsteaching skills attitude change

4. Pick the right toolsUse that suits teachers and students

as well according to 2 and 3In our case it was

FacebookSkype

5. Introduce new toolsHow should we introduce our new

tools?make sure students know about them

present them on homepagetake the initiative

6. Keep going – Keep talking

keep up respectkeep up interestkeep up interactionnever let it settle

7. Regular evaluation

ISZMKA ISZMKA (Iskolaegészségügy Szakmai Műhely

Közhasznú Alapítvány = Non-Profit Foundation for School Healthcare)

As a non-profit foundation working with volunteers the most important criteria that we had to keep in mind:

free or low cost;easy to use (not just for the students but for

the teachers as well);

ISZMKAAfter establishing our needs, and

criteria we asked our students which social media they had already used. We attributed this survey paramount importance.

We presumed that once somebody is engaged with using a certain type of social media they won’t start to use another for our sake or at least they will do it reluctantly.

Using a new social media tool:

would take time to learn;would take effort to learn;would distract time from using their

existing social network; etc.

ISZMKAAccording to our survey our presumption

was right and students picked the same social media tools for e-learning purposes as the ones they had already been using for keeping in touch with friends in their free time.

These social media were:FacebookSkypeAlso met our criteria: free, easy usage

ISZMKAStarted using Skype and FacebookIntroduced them on our web page as wellTook the initiative and started inviting our

students to be friends with on Facebook so they didn’t have to look for us, just to click accept. We were able to do that since we met most of them at least once in classroom education and we had created a friendly relation then. In addition we (trainers) and they (trainees) share common interest in school healthcare as school doctors or school nurses.

Challange

Have to use different style!What’s good on paper is inadequate on

screen.We looked for some useful advice on

converting how we write content on paper to how we have to build up our Internet presence.

Understood the changes we have to make in order to be more successful.

Why to make a page scannable?

How to make pages scannable?highlighted keywords hypertext linksmeaningful sub-headingsbulleted listsone idea per paragraph (users will skip over any

additional ideas if they are not caught by the first few words in the paragraph)

inverted pyramid style, starting with the conclusion

half the word count (or less) than conventional writing

Effect of Improved Web Writing

http://www.useit.com/alertbox/9710a.html

ISZMKA on FacebookBefore starting we made a policy that contained:

Who is allowed to post on behalf of ISZMKA

How to create an authentic voiceHow to handle malignant commentsHow to enhance good commentsHow to maintain relationships

ISZMKA on FacebookInvited students we had already met

personallyStarted talking to them interactively:

asked questions and LISTENED their answersappreciated their ideasanswered their questionsencouraged them to participatecrowd-sourced certain issues about our

foundation,encouraged word of mouth „ad”,etc.

ISZMKA on FacebookRules we found important:

Never leave a comment un-answered – nobody likes to be disregarded

Always find an opportunity to thank people for what they do or say – positive reinforcement

Make them feel good, smart, clever, creative, special

Never communicate negative things about anyone

Make content that is worth sharing.

Use reporting tools and feedback to continuously adapt your strategy.

What not to do:http://www.xing.com/net/smmetrics/case-

studies-successes-flops-and-disasters-515254/starbucks-social-nightmare-in-hungary-30796040/