Final Draft

Miguel Melendez

Catherine Botero

Kat: hello this is our final presentation

Miguel:

Our objective is to show you, why he inspires us? and his why his job and his advertising agency is ideal

for us.?

• To learn from advertising genius

• To inspire our colleges

• To explore big ideas about advertising

• To learn from the commercials

Kat:

Recap:

• In the first draft we showed, who is he and his biography.

• In the second draft we showed, you about when he was born, why is a genius,

How he sees the world?, and commercials he did. And two video commercials

Miguel:

the name of he advertising agency is *S,C,P,F, in the neighborhood of Sarria

(Barcelona) the building where the agency is built was a textile factory 1914,

The structure is still intact. Insidethe agency Toni decides to play football in the .

When he says that an idea is creative?

He says "When is original, is at the service of the brand communication and

invites purchase or feel affection for it.

Kat:

What is the role of executive creative director?He says: "Creating the right

environment to work, the time required for the emergence of good ideas,"

His schedule is crazy. He comes to his office at 9. His mission is to validate,

guide, refuse, edit or, rarely, embrace the bearer of a brilliant idea. When that

occurs he feels very happy.

purchase or feel affection for it.

When is it cool?

He says: As well, people go crazy and applauds the announcement. The spot

for all of Coca Cola, is brilliant. Or The hand of BMW. It is the feeling of reading

a poem and think, 'Damn, I too am going.

Miguel

Why not be like him?

He think different take us to success, be entrepreneurs is the key and be like

him is the best way.

This project is important because we want to show that there is a lot of studying

and many examples of successful people. We are millions of people but only

the succeed is the best, life is a competition and Toni is an example of a winner,

Have you ready to win? Never leave your study, is the first step to win.

Bibliography: www.google.com.co www.youtube.com http://www.elmundo.es/magazine/2003/191/1053701968.html