ws 4d-2 busting through success-driven complacency - missoula
TRANSCRIPT
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Busting Through Success Driven Complacency
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what’s wrong with it?
butt. . .
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“People see this as a fun event, and we see it as the beginning of a conversation about better
transportation.”
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Program vs Event
• National momentum as an initiative• Medium for convening partners & building
relationships• Platform for education and awareness• Commitment to achieving goals, creating change
and resolving disparities• Community strategy for change• Capable of positive health impact• Effective community intervention
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8-80 CitiesHealthiest Practice Open Streets
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Limitations
• Corporate sponsorships• City entity• Health buy-in• Lack action team • Misconceptions• Metrics• Success driven
COMPLACENCY
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Targeted Tactics
1. Temporary Wayfinding2. BIKEapalooza3. First Friday Parklets4. Sunday Streets Shuttle
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Temporary Wayfinding
• Distance in terms of time• Foster active living• Guerilla marketing • Permeate community• *Target neighborhoods • Metrics:– Attendance increased by 20%– 39% of attendees heard about SSM
because of these signs– Let’s Move! Missoula signs
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BIKEapalooza• 230+ people biked 6 miles• Montana Bicycle Celebration, Adventure Cycling Association, Missoula Art
Museum, Bike Walk Alliance for Missoula, Free Cycles, Missoula Fresh Market, Missoula In Motion, City of Missoula Bike/Ped Office
• Metrics:– 18% discovered a new business– 24% most enjoyed being active– 35% greatest barrier to biking is safety while biking next to/ with cars– 63% learned new on-street bicycling routes; 48% new off-street– 98% said BIKEapalooza encouraged them to ride more for transportation– 2015: 48% identified as female riders– 2016: 63% identified as female riders
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Accessibility – Sunday Streets Shuttle
• Mountain Line (transit provider)– ZeroFare– No service on Sunday• People live, work and play 7 days each week
• Metrics:– Less than 1% of Southgate Triangle residents bike
or walk to work– All other neighborhoods’ combined bicycle and
pedestrian commuter rates are 8 – 48%
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Is your
a “success”?