w&s vinaresearch panel-attributes_04.2013
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VINARESEARCH PANEL ATTRIBUTES
An active managed panel of W&S Ltd.,
April 2013
®2013 W&S CO., LTD 2
About W&S Co., Ltd
Vinaresearch is the proprietary panel of W&S Company Limited, located in Ho Chi Minh
City, Vietnam.
Established since April 2011, Vinaresearch panel has reached the number of 112,000
members in April 2013 and growing continuously. This document of panel attributes is
for Market Research companies and business professionals' reference.
International strategic partner of online market research in Vietnam. CURRENT ACTIVE PANEL
MEMBERS
112,000 Vietnam
MEMBERS OF ONLINE PANEL
112,000
About Vinaresearch
Founded in 2011, W&S provides the most comprehensive online market research
solutions, maximizes support for strategic decision making of Vietnamese local and
global partners with optimal cost.
High quality Vietnam online market research Panel
®2013 W&S CO., LTD 3
Vinaresearch Panel
The Vietnamese panel at a glance
Panelists nationwide
April 2013
DA NANG.
HA NOI.
HO CHI MINH.
By social economic regions
Northern midlands and mountain areas
Red River Delta
North Central and Central coastal areas
Central Highlands
South East
Mekong River Delta
5.5%
30.0%
15.6%
3.2%
37.8%
7.8%
32.2%
21.7%
4.4%
112,000
Background Attributes
4
Gender
8.0%
50.2%
25.5%
10.0%
3.1% 1.9% 1.3% 5.0%
48.1%
30.0%
11.0%
2.8% 2.0%
1.2%
16-19 years old
20-24 years old
25-29 years old
30-34 years old
35-39 years old
40-49 years old
50 years old and
older
Male Female
0.1%
0.5%
21.6%
77.9%
Widowed
Divorced
Married
Single
Age
Marital status Children status
18.5% 81.5%
Yes
No
®2013 W&S CO., LTD
61.8%
38.2% Male
Female
5
Monthly personal income MPI (students & unemployees exluded)
Monthly household income Educational level
63.0%
17.8%
9.6%
7.9%
1.3%
0.5%
Under 3,000,000 VND
3,000,000 - 5,000,000 VND
5,000,001 - 7,000,000 VND
7,000,001 - 15,000,000 VND
15,000,001 - 30,000,000 VND
Over 30,000,000 VND
44.3%
26.0%
14.8%
12.3%
2.0%
0.6%
Under 3,000,000 VND
3,000,000 - 5,000,000 VND
5,000,001 - 7,000,000 VND
7,000,001 - 15,000,000 VND
15,000,001 - 30,000,000 VND
Over 30,000,000 VND
Background Attributes
1.0%
43.4%
34.6%
16.0%
4.9%
Under 5,000,000 VND
5,000,000 - 7,000,000 VND
7,000,001 - 15,000,000 VND
15,000,001 - 30,000,000 VND
Over 30,000,000 VND
39.8%
0.1%
1.2%
10.0%
3.7%
11.3%
33.2%
0.9%
Others
Elementary school
Secondary school
High Shool
Vocational school
Diploma
Bachelor
Master
®2013 W&S CO., LTD
6
Employment status Career
Working Industry
Background Attributes
®2013 W&S CO., LTD
13.8%
0.2%
0.3%
0.5%
1.1%
1.9%
2.0%
2.6%
3.4%
4.8%
5.8%
5.8%
6.2%
16.9%
34.8%
Others
Processing products
Lawyer / Chief Accountant
Doctor / Nurse / Pharmacist
Housewife / Home maker
Teacher / Lecturer / Professor
Director / CEO
Unemployment / Seeking job
Government office worker
Employee of State company
Part-timer
Self-employed
Contractual staff
Employee of Private company
Student
38.1%
0.9%
1.3%
1.8%
1.9%
2.2%
2.4%
2.9%
4.1%
4.3%
5.7%
6.5%
6.8%
7.7%
13.5%
Others
Transportation
Production
Industry products / Car / Oil
Consumer products
Retail
Hotels and Travels
Consulting / Government
Communication
Administration
Marketing
Construction
Engineering
Financial Service
Technology Engineering
42.9%
0.5%
0.6%
0.7%
0.7%
0.7%
0.8%
0.8%
0.8%
0.9%
0.9%
0.9%
0.9%
1.0%
1.0%
1.2%
1.2%
1.2%
1.3%
1.4%
1.7%
1.9%
2.1%
2.2%
2.4%
3.5%
3.6%
4.3%
4.4%
4.7%
8.7%
Others
Industrial Products
Arts / Design
Consulting / Research
Television / Media / Newspaper
NGO / Non-profit
Production / Process
Customer Service
Freight / Logistics
Chemical / Biochemical
Internet / Online media
Household / Personal care
Food
Consulting
Education / Training
Mechanical
Sales
Human Resource
Finance / Investment
Telecommunications
Retail / Wholesale
Architecture / Interior design
Accounting / Finance
Airline / Tourism / Hotel
Banking
Accounting
Makerting
Civil / Construction
Electrical / Electronic
IT - Hardware / Networking
IT - Software
7
House model Household member
Number of motorbikes owned
®2013 W&S CO., LTD
55.7%
30.9%
4.9% 8.5%
Private house Rent house Condominium Others
4.2%
10.5%
19.1%
27.1%
16.8%
8.8%
4.3% 2.5%
1.4% 1.2%
4.1%
Living alone
3 5 7 9 Over 10
19.4%
50.9%
18.2%
7.0% 3.1% 1.1% 0.4%
None 1 2 3 4 5 Over 5
Number of computers owned
13.0%
59.7%
20.5%
4.5% 1.3% 0.5% 0.5%
None 1 2 3 4 5 Over 5
Background Attributes
Background Attributes
8
Number of TVs owned Social network sites using
Mobile brands using
®2013 W&S CO., LTD
Frequency of using internet
21.5%
44.2%
22.3%
7.8%
2.7% 1.0% 0.5%
None 1 2 3 4 5 Over 5
15.8%
1.8%
4.5%
5.1%
5.5%
6.0%
9.8%
13.0%
31.1%
82.6%
Others
Imobile
Sony Ericsson
Blackberry
Motorola
LG
Qmobile
Iphone
Samsung
Nokia
7.1%
6.1%
1.4%
3.1%
7.1%
7.2%
7.7%
10.6%
11.0%
22.9%
58.8%
99.8%
Not use social network
Others
Foursquare
Multiply
Gooline.vn
Tamtay
Flickr
My Opera
Google+
Zing Me
82.7%
13.2%
3.3%
0.2%
0.1%
0.5%
A couple times per day
Once a day
A couple times per week
Less than once a month
Once a month
Several times per month
Background Attributes
9
Online newspapers reading Newspapers / magazines reading
®2013 W&S CO., LTD
15.2%
8.6%
15.3%
22.8%
24.9%
28.3%
33.1%
68.7%
74.6%
80.4%
Others
Cafef.vn
Xaluan.com
Tuoitre.vn
Kenh14.vn
Tinhte.vn
Ngoisao.net
Dantri.com.vn
24h.com.vn
VnExpress.net 40.8%
36.0%
34.6%
34.1%
25.7%
24.7%
22.3%
21.6%
20.8%
17.9%
9.7%
29.6%
Bong da
Gia dinh & xa hoi
Khoa hoc & doi song
Tuoi tre
Cong nghe thong tin
Cam nang mua sam
Thanh nien
Thoi bao doanh nhan
Phu nu
The gioi hoc duong
Xe hoi
Others
®2013 W&S CO., LTD 10
Panel quality management Panelists nationwide
Sub-panel
Register
112,000 Vinaresearch panel reached the number of 112,000 mebers in April, 2013.
Continuously, W&S Co. improves our system and panel recruitment methods to ensure
that our clients can always access “The right people, at the right time”.
Process
Quality management is carry on by various techniques include system and personnel .
Personal account at Vinaresearch site is mandatory
Basic profile confirming is required with activate link through email
Unique mobile phone number required
Suspicious information is censored by direct contact through mobile number
Survey participating
Fraudulent respondents are identified by TRAP question in our common survey
Direct call for invitations is applied in customized survey
Bad responses, speeders are checked through data cleaning
Bad responses will be flagged "Bad" or "Medium" survey response status
Being "Bad" rated 3 times and “Medium" rated 9 times will be “Blacklisted”
®2013 W&S CO., LTD 11
Panelists nationwide
Sub-panel
Incentives exchange 112,000 Process
Members are called directly to check for ineligibile at the visualized points exchange
time
Unreal members will be “Blacklisted”
Several studies without incentives are also conducted
Member status validation
Members are asked to update profile every 6 months
Members who do not login or take part in any survey for 200 days would be
changed status into "Inactive“
“Blacklisted” members will be deleted from systems after 3 months
®2013 W&S CO., LTD 12
W&S Company Limited
10F Room A, 40 Pham Ngoc Thach St., Ward 6, District 3, Ho Chi Minh city
Tel: +84 3 822 3215 Fax: +84 8 3822 3216
http://vinaresearch.jp/
Send you requests to [email protected] for more information of Vietnam panel feasibility.