Listener Data-1st Quarter 2017

34,000+Webpage Views/

Banner Ad Impressions

72% 28%

Ages Reached18-34 35-54 55+

24%

48%

28%

Gender Reached Top Engagement Time8 pm - 9 pm

Top 10 Interests Locations

7 hrs, 15 min/weekPersons 25-54/ 6am-Midnight

Time Spent Listening

(based on 65% reporting*)

*Google Analytics

St. JosephBenton Harbor 49%

Stevensville/BarodaBridgman 19%

Coloma/Watervliet 8%

Other Michigan Areas 5%

Niles/BuchananGalien 3%

Berrien SpringsEau Claire 3%

New Bu�alo/SawyerThree Oaks 2%

Northern Indiana 2%

South Haven/Covert 2%

Hartford/Bangor 1%

Chicago Area 1%

*All statistics in this row from Google Analytics

*Google Analytics*3-Year Nielsen TSL Study

*Facebook

Standing3,775

High10,974

High: % of Format Audience v. All Formats (RAB v. US Census)Standing: Nielsen 2015 National Format Listening Avgs.

Listener Wave:How Many Are Tuned In?

1. Sports

2. Movies

3. News

4. Politics

5. TV

6. Music

7. Travel

8. Shopping

9. Home Decor

10. Technology

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