wtd17 presentation ronella tjin asjoe...cancun/ chetumal 4.7 5.8 10.8 barbados 0.7 0.6 1.2 curacao...
TRANSCRIPT
![Page 1: WTD17 presentation Ronella Tjin Asjoe...Cancun/ Chetumal 4.7 5.8 10.8 Barbados 0.7 0.6 1.2 Curacao 4.4 -0.3 4.1 Cayman Islands -8.0 4.1 -4.2 Dominican Republic 3.2 1.7 4.9 Jamaica](https://reader035.vdocuments.net/reader035/viewer/2022081400/5f834a10426fb749cf0dafa9/html5/thumbnails/1.jpg)
W E L C O M EB O N B I N I ARUBA TOURISM AUTHORITY
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T R A V E L E R ’ S D E M A N D S C O N T I N U E T O E V O L V E A T A F A S T P A C E .
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A R U B A ’ S T O U R I S M I SK N O W N F O R I T S R E S I L I E N C E
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P r e s e r v e t h e C o r e .
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The pursui t o f innovat ive pathways for susta inable tour ism development is
fundamenta l to achiev ing balanced
growth
![Page 6: WTD17 presentation Ronella Tjin Asjoe...Cancun/ Chetumal 4.7 5.8 10.8 Barbados 0.7 0.6 1.2 Curacao 4.4 -0.3 4.1 Cayman Islands -8.0 4.1 -4.2 Dominican Republic 3.2 1.7 4.9 Jamaica](https://reader035.vdocuments.net/reader035/viewer/2022081400/5f834a10426fb749cf0dafa9/html5/thumbnails/6.jpg)
![Page 7: WTD17 presentation Ronella Tjin Asjoe...Cancun/ Chetumal 4.7 5.8 10.8 Barbados 0.7 0.6 1.2 Curacao 4.4 -0.3 4.1 Cayman Islands -8.0 4.1 -4.2 Dominican Republic 3.2 1.7 4.9 Jamaica](https://reader035.vdocuments.net/reader035/viewer/2022081400/5f834a10426fb749cf0dafa9/html5/thumbnails/7.jpg)
![Page 8: WTD17 presentation Ronella Tjin Asjoe...Cancun/ Chetumal 4.7 5.8 10.8 Barbados 0.7 0.6 1.2 Curacao 4.4 -0.3 4.1 Cayman Islands -8.0 4.1 -4.2 Dominican Republic 3.2 1.7 4.9 Jamaica](https://reader035.vdocuments.net/reader035/viewer/2022081400/5f834a10426fb749cf0dafa9/html5/thumbnails/8.jpg)
A . T . A . ’ S T O T A LR E V E N U E
• The US Market• Ai r l i f t• Aruba.com
71%
8%
17%
Marketing & PromotionsDestination ServicesOperational Expenses
![Page 9: WTD17 presentation Ronella Tjin Asjoe...Cancun/ Chetumal 4.7 5.8 10.8 Barbados 0.7 0.6 1.2 Curacao 4.4 -0.3 4.1 Cayman Islands -8.0 4.1 -4.2 Dominican Republic 3.2 1.7 4.9 Jamaica](https://reader035.vdocuments.net/reader035/viewer/2022081400/5f834a10426fb749cf0dafa9/html5/thumbnails/9.jpg)
• Increase annual number of global visitor arrivals by 3.7%
• Increase Tourism Receipts by 2.0%-3.5%
• Increase Revenue per Available Room by 0.8%
• Increase cruise visitor arrivals by 7%
TARGETS 2018
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STRATEGIC PRIORITIES
• Grow Average Daily Tourist Spending
• Increase the share of Affluent Travelers coming to theisland.
• Diversification of the primary tourism markets.
• Greater attention on airlift policy and strategy to ensurethe necessary capacity and available seats.
• Focus on creating valuable customer experiences through destination development, promotional andpositioning efforts.
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STAY-OVER ARRIVALS
YEAR TO DATE AUGUST 2017
-7% +8%
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FOCUSING LESS ON MORE ARRIVALS AND MORE ON GETTING THE RIGHT MIX OF VISITORS WITH
INCREASED SPENDING
![Page 13: WTD17 presentation Ronella Tjin Asjoe...Cancun/ Chetumal 4.7 5.8 10.8 Barbados 0.7 0.6 1.2 Curacao 4.4 -0.3 4.1 Cayman Islands -8.0 4.1 -4.2 Dominican Republic 3.2 1.7 4.9 Jamaica](https://reader035.vdocuments.net/reader035/viewer/2022081400/5f834a10426fb749cf0dafa9/html5/thumbnails/13.jpg)
• Increase annual number of global visitor arrivals by 3.7%- Increase the Share of Affluent Visitors
• Increase Tourism Receipts by 2.0%-3.5%
• Increase Revenue per Available Room by 0.8%
• Increase cruise visitor arrivals by 7%
TARGETS 2018
![Page 14: WTD17 presentation Ronella Tjin Asjoe...Cancun/ Chetumal 4.7 5.8 10.8 Barbados 0.7 0.6 1.2 Curacao 4.4 -0.3 4.1 Cayman Islands -8.0 4.1 -4.2 Dominican Republic 3.2 1.7 4.9 Jamaica](https://reader035.vdocuments.net/reader035/viewer/2022081400/5f834a10426fb749cf0dafa9/html5/thumbnails/14.jpg)
U S A F F L U E N T V I S I T O R S
246,062 267,728 265,835
279,127 293,083
-
50,000
100,000
150,000
200,000
250,000
300,000
350,000
2014 2015 2016 2017 2018
Y E A R T O D A T E J U L Y 2 0 1 7 : + 4 %
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Y E A R T O D A T E J U L Y 2 0 1 7 : + 1 4 %
FirstTimers Repeaters
A F F L U E N TF I R S T T I M E R S
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• Increase annual number of global visitor arrivals by 3.7%- Increase the Share of Affluent Visitors- Stimulation of need period
• Increase Tourism Receipts by 2.0%-3.5%
• Increase Revenue per Available Room by 0.8%
• Increase cruise visitor arrivals by 7%
TARGETS 2018
![Page 17: WTD17 presentation Ronella Tjin Asjoe...Cancun/ Chetumal 4.7 5.8 10.8 Barbados 0.7 0.6 1.2 Curacao 4.4 -0.3 4.1 Cayman Islands -8.0 4.1 -4.2 Dominican Republic 3.2 1.7 4.9 Jamaica](https://reader035.vdocuments.net/reader035/viewer/2022081400/5f834a10426fb749cf0dafa9/html5/thumbnails/17.jpg)
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• Increase annual number of global visitor arrivals by 3.7%- Increase the Share of Affluent Visitors- Stimulation of need period- Ensure availability of air seats
• Increase Tourism Receipts by 2.0%-3.5%
• Increase Revenue per Available Room by 0.8%
• Increase cruise visitor arrivals by 7%
TARGETS 2018
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Overall seat capacity: +0.2%
US seat capacity:+11%
SEAT CAPACITY 2017
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• Increase annual number of global visitor arrivals by 3.7%
• Increase Tourism Receipts by 2.0%-3.5%
• Increase Revenue per Available Room by 0.8%
• Increase cruise visitor arrivals by 7%
TARGETS 2018
![Page 21: WTD17 presentation Ronella Tjin Asjoe...Cancun/ Chetumal 4.7 5.8 10.8 Barbados 0.7 0.6 1.2 Curacao 4.4 -0.3 4.1 Cayman Islands -8.0 4.1 -4.2 Dominican Republic 3.2 1.7 4.9 Jamaica](https://reader035.vdocuments.net/reader035/viewer/2022081400/5f834a10426fb749cf0dafa9/html5/thumbnails/21.jpg)
T O U R I S M R E C E I P T S 2 0 1 1 - 2 0 1 8
2017 estimated final2018 target
2,411.1 2,501.52,666.0
2,861.1 2,940.5 2,854.93,026.1 3,132.1
2011 2012 2013 2014 2015 2016 2017 2018
in (x Afl. Million) +2%+1%
Average Annual Growth Rate: 4%
Q1 2017: +3.5%
Source: CBA
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T O U R I S M R E C E I P T Sp e r s t a y - o v e r v i s i t o r2 0 1 1 - 2 0 1 6
-
200.00
400.00
600.00
800.00
1,000.00
1,200.00
1,400.00
1,600.00
1,800.00
2011 2012 2013 2014 2015 2016
Aruba Caribbean World
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• Increase annual number of global visitor arrivals by 3.7%
• Increase Tourism Receipts by 2.0%-3.5%
• Increase Revenue per Available Room by 0.8%
• Increase cruise visitor arrivals by 7%
TARGETS 2018
![Page 24: WTD17 presentation Ronella Tjin Asjoe...Cancun/ Chetumal 4.7 5.8 10.8 Barbados 0.7 0.6 1.2 Curacao 4.4 -0.3 4.1 Cayman Islands -8.0 4.1 -4.2 Dominican Republic 3.2 1.7 4.9 Jamaica](https://reader035.vdocuments.net/reader035/viewer/2022081400/5f834a10426fb749cf0dafa9/html5/thumbnails/24.jpg)
R E V E N U Ep e r a v a i l a b l e r o o m 2 0 1 1 - 2 0 1 8I N U SD O L L A R S
$143.42 $153.24 $153.72
$183.44 $186.83 $182.03 $197.10 $198.68
2011 2012 2013 2014 2015 2016 2017 2018
2017 estimated final2018 target
+0.8%+8.6%
Average Annual Growth Rate: 5%
Year to date July 2017: +10.1%
Source: AHATA
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C A R I B B E A NR E V E N U E p e r a v a i l a b l e r o o m
YEAR TO DATE – JULY 2017 VS JULY 2016Percent Change from YTD 2016
Occ ADR RevPARAruba 11.0 1.1 12.3
Cancun/ Chetumal 4.7 5.8 10.8Barbados 0.7 0.6 1.2Curacao 4.4 -0.3 4.1Cayman Islands -8.0 4.1 -4.2Dominican Republic 3.2 1.7 4.9Jamaica 7.6 1.4 9.1Trinidad / Tobago -2.9 1.6 -1.3Turks / Caicos Islands -1.9 -0.4 -2.3St Lucia -8.7 -13.9 -21.4Puerto Rico -2.2 -3.8 -5.9US Virgin Islands 0.4 6.7 7.1
Source: STR
![Page 26: WTD17 presentation Ronella Tjin Asjoe...Cancun/ Chetumal 4.7 5.8 10.8 Barbados 0.7 0.6 1.2 Curacao 4.4 -0.3 4.1 Cayman Islands -8.0 4.1 -4.2 Dominican Republic 3.2 1.7 4.9 Jamaica](https://reader035.vdocuments.net/reader035/viewer/2022081400/5f834a10426fb749cf0dafa9/html5/thumbnails/26.jpg)
• Increase annual number of global visitor arrivals by 3.7%
• Increase Tourism Receipts by 2.0%-3.5%
• Increase Revenue per Available Room by 0.8%
• Increase cruise visitor arrivals by 7%
TARGETS 2018
![Page 27: WTD17 presentation Ronella Tjin Asjoe...Cancun/ Chetumal 4.7 5.8 10.8 Barbados 0.7 0.6 1.2 Curacao 4.4 -0.3 4.1 Cayman Islands -8.0 4.1 -4.2 Dominican Republic 3.2 1.7 4.9 Jamaica](https://reader035.vdocuments.net/reader035/viewer/2022081400/5f834a10426fb749cf0dafa9/html5/thumbnails/27.jpg)
C R U I S E V i s i t o r A r r i v a l s 2 0 1 1 - 2 0 1 8
2017estimatedfinal2018target
599,973 582,309
688,568 667,095 607,019
656,043
762,830 816,228
2011 2012 2013 2014 2015 2016 2017 2018
+16% +7%
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Happiness and wel lbe ing are cornerstones for
a susta inabledevelopment
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78 PERCENT ARE HAPPY, 76 PERCENT EXPRESS LONGER-TERM
SATISFACTION WITH LIFE
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WHAT CAN TOURISM CONTRIBUTE TO OUR FUTURE SOCIETY AND WHAT CAN ARUBA UNIQUELY CONTRIBUTE TO THE
FUTURE TRAVELER?
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HOW SATISFIED ARE OUR VISITORS, WHAT IS THEIR LIKELIHOOD TO RETURN AND HOW LIKELY ARE THEY TO
RECOMMEND ARUBA TO FRIENDS AND FAMILY?
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T h a n k y o u ,M a s h a d a n k i !