wtf do all these acronyms mean? [infographic]
DESCRIPTION
Every field and profession has their fair share of jargon, but it seems that digital marketing has more acronyms and abbreviations than it knows what to do with. If you're just entering the field, here is a quick refresher on WTF all these acronyms mean.TRANSCRIPT
Do All These Acronyms Mean?
AOV1 B2B2
B2C3 BTS4
CPA5 CPC6
CPM7 8
CTA9 CTR10
ETA11 KPI12
PPC13
ROAS14
ROI15
SaaS16
SEM17 SEO18
SKU19 UVP20
YOY21 YTD22
Average Order Value Business-to-Business
Business-to-Consumer
The average value of an order on a website. Commerce and/or marketing done between businesses.
Back to SchoolCommerce and/or marketing done
between businesses and consumersThe busy season that coincides with the
end of summer when kids return to school.
Every field and profession has their fair share of jargon, but it seems that digital marketing has more acronyms and
abbreviations than it knows what to do with. If you're just entering the field, here is a quick refresher on WTF all these
acronyms mean.
Cost per Acquisition Cost per ClickHow much it costs to acquire a new
customer. Calculated by taking the total cost of a marketing effort and dividing by
the number of acquisitions.
How much you are paying for each click in a pay-per-click (see PPC) marketing account.
Cost per Thousand Customer Relationship Management How much it costs for an ad to reach a
thousand people. (The "M" in CPM stands for "mille," which is Latin for one thousand).
A model (typically a system or database) for managing a company's interactions with
current and future customers.
Call to ActionA combination of graphics and/or text
meant to grab a customer's attention and entice them to act in a certain way (e.g.
"Shop Now").
A way of measuring the success of an online advertising campaign.Calculated by dividing the total number of clicks on an ad by the number of impressions it received.
Click Through Rate
Estimated Time of ArrivalWhen a product is expected to arrive. A metric (or combination of metrics) that
serves as a primary indicator of a marketing efforts overall success.
Key Performance Indicator
Pay Per ClickA form of online advertising where the
advertiser pays only when users click on their ads.
How much revenue is generated for each dollar spent on an ad.
Return on Ad Spend
Return on InvestmentHow much money a given investment has
earned.A software model where users access a program or service through the cloud.
Software as a Service
Search Engine MarketingThe promotion of websites by increasing
their visibility in search engine results pages through paid advertising.
The process of affecting the visibility of a website in a search engine's organic results.
Search Engine Optimization
Stock Keeping UnitA unique identifier that refers to a distinct
product or service.A statement of the value that your product or service provides a customer, i.e. what
sets you apart from your competition.
Unique Value Proposition
Year over YearA way of comparing metrics for a one year period by examining them in relation to an
identical period from the previous year.
A way of analyzing a metric by looking at its performance from the beginning of the year
up to the current time.
Year to Date
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