wtf? or the purchase funnel, exposed
DESCRIPTION
What the Funnel? and various musings on the nature of it’s deepest existential meaning by the itinerant souls at Enlighten.TRANSCRIPT
WTF What the Funnel? and various musings on the nature of it’s deepest
existential meaning by the itinerant souls at Enlighten.
?
< the funnel is just a funnel >
Funnel from Forrester Research Classic “AIDA” Model
Funnel from GfK
< ugly funnel > < periwinkle funnel >
< the funnel is a path >
< the funnel is really a path >
……………… The funnel has fallen and it can’t get up ………………………………………………………….
Selection Information Gathering
Evaluation Awareness
< the funnel is a path >
< the funnel is really a cycle >
McKinsey
David Armano / Edelman Digital Harvard Business Review
McKinsey Forrester & Facebook
< but it’s not your father’s funnel >
Flip that funnel just don’t flip it off, by Joseph Jaffe
If the funnel were the rim of a cocktail glass what would it say, by Mullen
The funnel needs a plumber, by Forrester
< a funny funnel doodle >
< so WTF is the funnel anyway >
< it’s a double rainbow, of course >