wtm 2013 - innovating corporate travel
DESCRIPTION
"Innovating corporate travel" is a presentation made at the World Travel Market, in the Travel Innovation Summit in association with Travel Technology Initiative. This year Paul Richer of Genesys organised several sessions of the technology events at World Travel Market and invited me to be a speaker and panelist ... You can find the full set of slides here: http://www.genesys.net/wtm2013/TRANSCRIPT
The Digilution of Business Travel
William El Kaim
Marketing Technology Director,
Carlson Wagonlit Travel (CWT)
#Digilution
#WTM2013
Copyright © 2013 CWT
CWT: A Global Leader Specialising in Business Travel Management
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Copyright © 2013 CWT
We are the start of over 37 million journeys each year…
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Copyright © 2013 CWT
It’s More Than Just a Booking!
Booking business travel (online/offline)
Managing corporate
policy
Maintaining clients and
travellers profiles
Managing Payment and
expense
Helping millions of travellers
Helping travellers
extend business stays (Bleisure)
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Welcome to a New World!
A crowded, urbanized, Asia-centred, resource scarce world
Copyright © 2013 CWT 6
Copyright © 2013 CWT
The World Is Changing!
2013 The combined GDP Of “poor” nations is greater than the
“rich” ones
The world economy is projected to be about
80% larger in 2020 than it
was in 2000
Asia, Africa, and Latin America will account for virtually
all population growth over the next 20
years
The middle class is
expected to reach 5 billion people
by 2031, up
from 2.1 billion people in 2011
World total population will
increase from 7 to 8.3 billion people
in 2030
Urbanisation growth rate is expected to be
2% per year,
60% of the
world population (5 billion in 2030)
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Copyright © 2013 CWT
Travel & Tourism Benefits
17% of
international tourism will be business and
professional related
in 2020
Asia Pacific region will
have the highest domestic
travel growth in the next few years.
Western Europe still the largest business travel
market - 37% share of all
international arrivals
Asia Pacific business travel
market is catching
up fast with 29%
of all international arrivals
By 2020, 65% of
booking will be made online and airline
websites will capture 59% of
booking volume by 2017 (up from 35%
in 2012)
Global corporate travel was likely to “see
growth stabilising” at
around 4% per year based on
business travel arrivals
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Where is Business Travel Going? Digilution of Business Travel
Copyright © 2013 CWT
The Digilution of Business Travel A Never Ending Journey …
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The Digilution of Business Travel Rise of Mobility Management
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Planning & Living Door to Door Multimodal Search
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Anywhere
VIDEO CALL + SCREEN SHARING
Station 13
Copyright © 2013 CWT
CWT To Go
Capture off-channel data and spend to provide
increased visibility into traveller behavior
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Copyright © 2013 CWT
The Virtual Assistant
A Personal Travel Assistant, always available …
Big mother cares for you!
“David, your taxi to the Airport arrives in 5 minutes, do you have your passport and credit cards?”
There for you with the relevant information at all the key moments of your travel:
Helps you plan & book your trip
Sorting out the last minute stuff
Guiding you from the destination airport
Helping during your stay
Getting you back home and to the office
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Copyright © 2013 CWT
CWT Trip Reconstruction Platform
What is driving hotel attachment increase?
For every thousand mile flown how many additional nights added to the stay?
What is the Travel Stress Index of a CWT traveller?
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Copyright © 2013 CWT
Conclusions
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Thank you.
William El Kaim Marketing Technology Director Global Product Innovation [email protected]
Mobile images from designer Mac Finamizu and Yankodesign