[wuc 2015] christian sauer, ceo, webtrekk | the next big thing: bridging devices
TRANSCRIPT
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The Next Big Thing:
Bridging Devices
CEO Christian Sauer
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2 WUC 2015 15.04.2023
Digital Penetration by Industry
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3 PPT-Master 15.04.2023
IoT Devices by Sector
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WUC 2015 15.04.2023
Challenge: Connecting Digital Devices and Digital Identities
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Most of your visitors to your apps and websites use more than one device to connect with you.
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Facebook and Google Monopolizing Device Data
5 WUC 2015 15.04.2023
Social Sciences - Psychological and Cognitive Sciences Wu Youyou, Michal Kosinski, and David StillwellJan 2015, University of Cambridge
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WUC 2015 15.04.2023
Our Next Big Thing: Webtrekk Cross Device Bridge
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1. Creating one ID for all pool participants on a device (blue, grey, yellow IDs)2. Bridging devices if there was an already known ID used (green, pink Ids)
Norman‘siPhone
Norman‘siPad
App B
App C
Norman‘sLaptop
App A
App B
Website A
Website C
3. Combining all IDs and create one single user profile
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e.g. Gender AgeZip/CityDiscount affinityReturn rateValue …and more
1 Household incomeChildrenEducationHousehold size…and more
This information could also be
available to you
External Data, e.g. nugg.ad, Semasio,
Schober, Adality
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Funding Completed Additional resources
Performance improvements A.l.s. reduced by > 50%
Release of new frontend Improved usability
Release of User Relationship Management (URM) User Centric
Release of Marketing Automation Onsite Recos/Layers
Launch Realtime Advertisement CRM2Display
Launch Testing in Suite WiP
@Webtrekk: What Happened Last Year?
7 WUC 2015 15.04.2023
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Integrate Mobile Analytics Metrics
Finalize Digital Intelligence Suite
Dashboards!
Cross Device Analytics Based on Mobile Metrics
8 WUC 2015 15.04.2023
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Layout: Nur Titel
15.04.2023WUC 2015
CMO Dashboard
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Join the Cross Device Bridge
Test the Digital Intelligence Suite
Let us develop your CMO-Dashboard
Your Call To Action Today
10 WUC 2015 15.04.2023