wud product
Post on 17-Jan-2017
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WUD Mobile Strategy
WUD Product StrategyFEATURE: ADDING MEDIA CONTENT TO APP and web
Current Home PageHome button on mobile menu provides a list of actions for the user to: Send Money Pay Bills Track a Transfer Find an Agent Estimate Price
Product Strategy: Home PageConvert current Home Page into an active Launch Page with personalized, curated content.KEY PERFORMANCE INDICATORSUser engagementUser acquisitionUser monetizationIncreased sales Increased brand loyalty
Home Page Wire Frame: First Time User
Home Page Wire Frame: Frequent User
Version 2Version 1
5
Web Page: UX/UI for MVP
Sunitha Kumar Girish (SKG) - Sunitha Kumar Girish (SKG [2]) - add Ad Carousel, mini games feature on Home PageUse Cases & Personas: MobilePersona + First Install Use CaseJoe installs and launches the app for the first time. He sees the Welcome page and is able to scan it for information about the company. He clicks on the Lets Get Started button and is immediately taken to the Send & Request screen. He follows the on screen prompts and is able to set up a Profile and is able to send money successfully to his uncle in Honduras through the Send/Request UI.After confirming his transaction, he is taken back to his Home Page that now shows his latest transaction, with self-serve tools for alerts and tracking, along with WU Rewards, and WU Promotions. Joe is set in his routines and does not enjoy change in the way he does things.Persona + Frequent User Use CaseJill has logged in and uses her WU app to send and request money from her friends frequently. She uses the Home Page to track her transactions, set reminders for payment requests, and view the latest WU Reward Offers as well as the latest WU Promotions with participating WU partners where she can shop for great deals.Jill uses the Mini Games feature to collect rewards and achievements that she uses within the app. She keeps track of the latest information from WU through the rotating content in the Ad Carousel. Jill adds friends often and looks for apps to simplify her routines.
Feature List: Mobile/Web MVP Full Width Ad Carousel Click to Invite Friends Mini games for rewards Recent Transactions Reminder alert WU Partner Offers WU Rewards
Product Roadmap
UI Flow: Send Money
Version AOne form data entry and one click to confirm Leverages contact list, email address, mobile number and WeChat user ID
UI Flow: Send Money
Version BHighlights:Microinteractions to validate form inputUses Location ServicesUses a progress bar to track statusLeverages existing frameworkEasy for novice users to navigate
UI Flow: Request MoneyOne form data entryLeverages contact list, email address, mobile number and WeChat user ID.Ads Carousel
UI Flow: Wallet
One stop location for all payment accountsAdd Bank AccountsAdd Credit/Debit CardsAdd Payment Accounts (PayPal/BitCoin)
UI Flow: Add Bank
Display an alphabetical list of banks and their logosAutocomplete on typingReward user on task completion
UI Flow: Add Credit/Debit Card
Reward user upon task completion
UI Flow: Add Payment Provider
Integrate with other payment providers to be a one-stop payment solution.
UI Flow: SettingsUser can access the following Account options:Edit ProfileChange Phone NumberBanks & CardsAlerts & notificationsSocial NetworksPrivacy & SharingBlocked UsersNearby
UI Flow: WU Rewards
Fly out menu option from Home PageCross-promote with merchant network to develop incentives that are redeemable with WU RewardsAd Carousel to showcase WUs merchant network and rewards
UI Flow: Promotions
Fly out menu option from Launch PageCross-promote with merchant network to develop incentives that are redeemable with WU RewardsAd Carousel to showcase WUs merchant network and rewards
Increase user engagementIncrease user retention
UI Flow: Transfer funds to Bank
Fly out menu option from Home Page
UI Flow: Invite Friends
Fly out Menu OptionProvide the user with the option to invite friends from Contact List that have not installed the app
UI Flow: Sign Up
Validation via SMS phone number
QUESTIONS?Thank you for your time!