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WUD Mobile Strategy

WUD Product StrategyFEATURE: ADDING MEDIA CONTENT TO APP and web

Current Home PageHome button on mobile menu provides a list of actions for the user to: Send Money Pay Bills Track a Transfer Find an Agent Estimate Price

Product Strategy: Home PageConvert current Home Page into an active Launch Page with personalized, curated content.KEY PERFORMANCE INDICATORSUser engagementUser acquisitionUser monetizationIncreased sales Increased brand loyalty

Home Page Wire Frame: First Time User

Home Page Wire Frame: Frequent User

Version 2Version 1

5

Web Page: UX/UI for MVP

Sunitha Kumar Girish (SKG) - Sunitha Kumar Girish (SKG [2]) - add Ad Carousel, mini games feature on Home PageUse Cases & Personas: MobilePersona + First Install Use CaseJoe installs and launches the app for the first time. He sees the Welcome page and is able to scan it for information about the company. He clicks on the Lets Get Started button and is immediately taken to the Send & Request screen. He follows the on screen prompts and is able to set up a Profile and is able to send money successfully to his uncle in Honduras through the Send/Request UI.After confirming his transaction, he is taken back to his Home Page that now shows his latest transaction, with self-serve tools for alerts and tracking, along with WU Rewards, and WU Promotions. Joe is set in his routines and does not enjoy change in the way he does things.Persona + Frequent User Use CaseJill has logged in and uses her WU app to send and request money from her friends frequently. She uses the Home Page to track her transactions, set reminders for payment requests, and view the latest WU Reward Offers as well as the latest WU Promotions with participating WU partners where she can shop for great deals.Jill uses the Mini Games feature to collect rewards and achievements that she uses within the app. She keeps track of the latest information from WU through the rotating content in the Ad Carousel. Jill adds friends often and looks for apps to simplify her routines.

Feature List: Mobile/Web MVP Full Width Ad Carousel Click to Invite Friends Mini games for rewards Recent Transactions Reminder alert WU Partner Offers WU Rewards

Product Roadmap

UI Flow: Send Money

Version AOne form data entry and one click to confirm Leverages contact list, email address, mobile number and WeChat user ID

UI Flow: Send Money

Version BHighlights:Microinteractions to validate form inputUses Location ServicesUses a progress bar to track statusLeverages existing frameworkEasy for novice users to navigate

UI Flow: Request MoneyOne form data entryLeverages contact list, email address, mobile number and WeChat user ID.Ads Carousel

UI Flow: Wallet

One stop location for all payment accountsAdd Bank AccountsAdd Credit/Debit CardsAdd Payment Accounts (PayPal/BitCoin)

UI Flow: Add Bank

Display an alphabetical list of banks and their logosAutocomplete on typingReward user on task completion

UI Flow: Add Credit/Debit Card

Reward user upon task completion

UI Flow: Add Payment Provider

Integrate with other payment providers to be a one-stop payment solution.

UI Flow: SettingsUser can access the following Account options:Edit ProfileChange Phone NumberBanks & CardsAlerts & notificationsSocial NetworksPrivacy & SharingBlocked UsersNearby

UI Flow: WU Rewards

Fly out menu option from Home PageCross-promote with merchant network to develop incentives that are redeemable with WU RewardsAd Carousel to showcase WUs merchant network and rewards

UI Flow: Promotions

Fly out menu option from Launch PageCross-promote with merchant network to develop incentives that are redeemable with WU RewardsAd Carousel to showcase WUs merchant network and rewards

Increase user engagementIncrease user retention

UI Flow: Transfer funds to Bank

Fly out menu option from Home Page

UI Flow: Invite Friends

Fly out Menu OptionProvide the user with the option to invite friends from Contact List that have not installed the app

UI Flow: Sign Up

Validation via SMS phone number

QUESTIONS?Thank you for your time!