wwcc signage style guide

City of Wagga WaggaSIGNAGE STYLE GUIDE

P U R P O S E O F T H E

S T Y L E G U I D E

This style guide has been prepared by Wagga Wagga City Council’s (WWCC) Strategy and Communications Team to assist in the selection, production and installation of signs in the Wagga Wagga Local Government Area. The guide was created to bring harmony, consistency and ensure quality construction replication. The guide aims to link all signage elements with the Wagga Wagga City Council corporate stationary suite by using consistent colours, fonts, logos and materials. A colour coded system helps to break up the large quantities of information and provides a hierarchy to the signage system.

Responsibility for updating the guide, approving non standard signs and resolving sign usage issues lie with; and any queries regarding signs should be directed to:Graphic Designer Ph: 6926 9195 E: [email protected] Wagga Wagga City Council Cnr Baylis & Morrow Streets Wagga Wagga NSW 2650

Version control: December 2015

WAGGA WAGGA CITY COUNCIL CITY SIGNAGE STYLE GUIDE 3

This style guide provides simple steps for selection, design and production of signs. The guide deals directly with the process of choosing appropriate signs for any situation, site and type.

HOW TO USE THE STYLE GUIDEStep 1: Identify signage type from within this guideStep 2: Gain Manager approval for copy/content/budgetStep 3: LiaisewithStrategyandCommunicationstoconfirm

sign selection and to ensure artwork is consistent with Council’s corporate branding

Step 4: Strategy and Communications to arrange professional graphic design of sign artwork

Step 5: Final approval of sign artwork by Strategy and Communications and Manager

Step 6: Production and installation

PROCEDURE DISTRIBUTING THE GUIDEStrategy and Communications will maintain and distribute the Style Guide. An electronic version (in PDF form) will be available on the WWCC website. All signage will be designed and installed in compliance with thespecificationsoutlinedintheguide. All new signage proposals must be submitted to Strategy and Communications for review and approval.

a) Compare each new sign to ensure the sign maintains a consistent WWCC brand

b) Review the proposal for conformity with these signage standards

c) Make recommendations regarding non standard signage requests

d) Providefinalapprovalsothatsign may be completed and installed

e) Arrange artwork, manufacture and installation if required


NEW AND EXISTING SIGNAGEAll new signage will adhere to this style guide so as not to dilute the new system or provide contradictory information. Missing or damaged signage will also be replaced with signs from this guide.

NEW CONSTRUCTION AND RENOVATION PROJECTSSignage shall be included in the scope and budget for new construction and renovation projects including demolition of obsolete signs.

EXISTING SIGNAGEThe long term vision is for all existing signage to be removed and replaced. The only exception to this is where an external signage element is an integral aspect of the architecture or hashistoricalsignificance.

MATERIALS, FINISHES AND FIXINGSThe signage design, and material selection, was carefully chosen to reflectCouncil’sbrandposition.Highqualitymaterials,finishesandfixtureswere selected to ensure longevity and a lasting quality appearance. The signage system requires durable materialsandfittingsthatwill;• Minimise vandalism• Be easily installed and removed if

need be• Be low in maintenance

MAINTENANCEWWCC’s signs must be kept in good condition. A regular inspection program is recommended to check the following;• That the sign has not been

vandalised or removed• The legibility of the message• The condition of the paintwork,

materialsandfixturesarekeptatahigh standard

Leaving redundant signs undermines the authority of other signage and as such, signage is to be reviewed with respect to other signs and changing circumstances. Signs which have outlived their usefulness should be removed.

BRANDING AND LOGO

USAGE

The signage style guide is consistent with the current WWCC corporate style guide and aims to strengthen the Council’s image. The colour selection is sympathetic to the existing brand colours – no new colours are to be added to this palette.

Our corporate identity is our public faceandreflectsourvaluesofprofessionalism, accountability and trust. It is a tangible way of demonstrating the forward-thinking and fresh approach we take to our operations; the pride we have in our community; and the many ways WWCC provides services to ensure the Wagga Wagga Local Government Area is an exciting place to live, work and invest.


LOGOThe correct corporate logo for outdoor signage is the ‘City of Wagga Wagga’ variant. Shown right are the acceptable formats for the logo.

Full colour corporate logo

Mono (black) corporate logo

Mono (white) corporate logo

Minimum clearance indicated by relative width of the crow icon. All external elements must be kept out of the safe zone.Logo must stand clear on sign at all times.

Please exercise best judgement when selecting the most suitable logo format.

When possible, the logo should sit left and base aligned on a layout for harmonious composition.

MINIMUM CLEARANCE LOGO SELECTION

LOGO PLACEMENT

BRANDING AND LOGO

USAGE


INCORRECT LOGO USAGEWhere the logo is used on signage, there should be strict adherence to the brand guidelines. The City logomustnotbemodifiedinanyway. Please make sure the “do’s” and “do not’s” are followed to ensure our corporate identity is not distorted or diminished in any way.

Do not crop orcutoffanypart of the logo

either by cropping orbyrunningofftheedgeofthelayout.

Do not distort the logo by stretching or shearing.

Do not change the typeface used in the logo.

Do not obscure the logo by placing objects on top.

Do not add extra graphics to the logo.

Do not rotate the logo on an angle.

Donotapplyeffectstothelogo,such as shadows, gradients, bevels, outer glows, etc.

Donotreflectthelogoiconormove around the logo elements.

Do not change the colours used in the logo.

Do not use low quality, lowresolutionfiles.

Do not change the layout of the logo elements. There are many old and incorrect versions of

the logo still in circulation and should be deleted or updated if found.

TYPOGRAPHY

RULES

CORPORATE TYPEFACESUsing the typeface consistently throughout our documents will help reinforce a strong consistent image. It is important not to deviate from thetypefacesspecified.HelveticaNeue is the primary font and has been selected for its legibility and flexibility.HeleveticaNeueisasimple, clean sans-serif font, which ishighlyeffectiveincommunicatinginformation.Differentweightswithinthe font family can be used to illustrate a hierarchy of information if required. Arial has been selected as a secondary font if Helvetica cannot be acquired. Professional graphic designers and sign writers should have both fonts in their library.

Helvetica Neue 45 Light

Arial Regular

Helvetica Neue 75 Bold

Helvetica Neue 55 Roman

Arial Bold

abcdefghijklmnopqrstuvwxyz123





Text will appear in light colours (white) on a dark background (blue or black) – internationally established as the most legible approach in an outdoor environment.


Walking Track

Walking Track

Walking Track

Walking TrackWa l k i n g Tr a c k Walking Track

Walking Track Walking TrackWhile condensed and extended variants exist in the Helvetica family, it is important not to deviate from those outlined in this document.

Do not increase spacing (tracking) between letters.

Do not decrease spacing between letterstomaketextfitintoaspace.

Do not stretch text out of proportion tofitintoaspace.

Helvetica Condensed Helvetica Extended

Do not use typefaces that “look” similartothosespecified.

WWCC’s corporate colours and blue and black and shades of these colours are also acceptable. You will need to know the PMS properties of these colours when ordering signage. A simple and minimal colour paletteishighlyeffectivein reducing clutter and allowing the signs to sit within the environment.

PMS 293 C 100%CMYK - 4 colour printing C 100 M 57 Y 0 K 2RGB - Screen R 0 G 103 B 177Web safe RGB 0067B1

Black 65%CMYK - 4 colour printing C 0 M 0 Y 0 K 65RGB - Screen R 119 G 120 B 123Web safe RGB 77787B

Pantone Black C 100%CMYK - 4 colour printing C 0 M 0 Y 0 K 100RGB - Screen R 0 G 0 B 0Web safe RGB 000000

CORPORATE COLOURS

SYSTEM WIDE

GRAPHICS

The following set of international symbols is to be used throughout the City of Wagga Wagga to provide unambiguous and universally recognisable pictorial information. These pictograms form a consistent, easily understood group of symbols which bridge language barriers and simplify basic messages.


Facilities symbols

Restricted activties symbols

Warning symbols

Arrows

Site Identification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Largesiteidentification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18Sharedpathidentification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20Carparkidentification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22

Wayfinding Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Sitewayfinding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24Carparkwayfinding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28Pedestrianwayfinding . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30Pathway marker . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

Interpretive Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Temporary Signage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38

FIND YOUR SIGN

18

Signage type Large Site IdentificationFloor mounted monolith sign

Location Description

A large park, oval or reserve that is frequently used by both locals andvisitorstotheWaggaWaggaarea.Thesesiteswillbenefitfrominformative entry point signs containing maps and park facilities (toilets, BBQ areas, play areas etc).

Purpose

To be placed at the site entrance, in a prominent, highly visible location.Orientationshouldbeperpendiculartotrafficflow.Signmessagetoincludesitenameattop.Siteswithsignificanttiesor connections to the community may have a brief outline - no more than 100 words, no other type of content should be included, such as graphs, tables, photos/images, etc. Base of the sign may display icons which symbolise facilities available at the park or oval. Base of the sign may display icons which symbolise regulatory information.

Material specfications

• 3mm Aluminium composite material (ACM) panels• Graphics: Applied vinyl• 2pacanti-graffiticoating• Powdercoated or painted black steel frame• Steel frame 100mm x 50mm

Recommended size Sign face: 1.2m x 2.4m (preferred) or 0.9m x 1.8m.

S ITE IDENTIF ICAT ION


2 metres

3 metres

1 metre

Willans HillPark Reserve

This reserve was proclaimed in 1887, named after William Willans who owned an 80-acre farm on the north-western side. The area was originally used for firewood collection, grazing and gold mining, but gravel and rock were also extracted for the development of Wagga Wagga.Since the 1950s, Willans Hill Reserve has been revitalised with trees replanted from 1951-57, and walking tracks and picnic areas developed in 1958. The lookouts were developed in 1960 in association with the sealing of Captain Cook Drive and contour banks were constructed in the 1960s. Willans Hill is regularly used by the community for walking, running and mountain biking.

2.4m

1.2m

Corporate logo always at top of sign on white.

Site name very large and prominent, white reversed on dark blue.

Brief description of site,significancetothe community, history and cultural ties.

Icons to indicate facilities available for use at site, prohibited activities and health/safety warnings.

Isometric view

Wollundry

Lagoon

Wollundry Lagoon

Wollundry is a word derived from the Wiradjuri language.

Wollundry (Walangduray) means ‘stone-having’ or ‘place of

stones’. Wollundry Lagoon is a natural la

goon and is part of

the Murrumbidgee River system. It is an area with a history

of associations and relationships between European settlers

and Wiradjuri p

eople which continues to be shared today and

commemorated through public art, interpretation signage, public

gatherings and events.

20

Signage type Shared Path IdentificationFloor mounted monolith sign


A pathway often used by the community for walking and cycling, typically in a scenic location.

Purpose

Tobeplacedinhighlyvisiblelocationwithhighpedestriantraffic,approximate starting points or popular gathering points.Sign message to include City of Wagga Wagga corporate logo; standard icons to indicate purpose of pathway and; name of location.



Recommended size Sign face: 0.3m x 1.2m



2 metres

3 metres

1 metre

Lake

Alb

ert

Sha

red

wal

kway


Site name and description.

Icons to indicate shared path use.

1.2m

0.3m

Isometric view

22

Signage type Carpark IdentificationFloor mounted monolith sign/elevated pylon sign

Location Description AnoffstreetcarparkownedandpatrolledbyCouncil.

Purpose

To be placed at all carpark entrance points, in a prominent, highly visiblelocation.Orientationshouldbeperpendicular(?)totrafficflow.Sign message to include City of Wagga Wagga corporate logo; carpark time limit as indicated by hours in the style of 1P, 2P or 3P; name of carpark and; number of car spaces and spaces for disabled access.



v Recommended size

Sign face: 0.5m x 2m. Note: Signage for car parks is required by law to be a certain size, drivers need to be given reasonable warning regarding the parking time limit to allow avoidance of infringement notices.



2 metres

3 metres

1 metre

52 Tarcutta StreetCarpark

32 spaces

6 spaces

3P

2m

0.5m



Prominent indication of car park time limit at driver eye level.

Secondary information on car spaces available.

Isometric view

52 Tarcutta

Street

Carpark

32 spaces

6 spaces

3P

24

Signage type Site WayfindingElevated pylon sign

Location Description Street location in close proximity to site.

Purpose

To be placed in highly visible location, indicating direction to site. Orientationshouldbeperpendiculartotrafficflow.Elevatedtoincrease visibility from a distance.Sign message to include City of Wagga Wagga corporate logo; name of site; arrow pointing in direction of next turn to site.


• 3mm Aluminium composite material (ACM) panels• Graphics: Applied vinyl• 2pacanti-graffiticoating• Powdercoated or painted black steel frame• Steel frame 60mm x 30mm• Column: TBC


Directional signage is fairly self-explanatory however it is important these signs are the right size, are in good condition and have a consistent message. Directional signs must be large enough to read while in motion, if youcan’tprocesstheinformationatfirstglance, most won’t return for a second look. It is important for someone to review your plan of directional sign locations from an outside point of view, as it is easy for locals to assume visitors will make the same directional choices.The City of Wagga Wagga used standard on-street parking signs for people who seek quick convenient parking in the City. For those seeing longer parking periods such as 2hr or all day parking, there are long-term bays spread out across the CBD. It is important these signs are clear and concisesothedrivercanfindtherelevanttime for the period they wish to park.

WAYF INDING S IGNAGE


2 metres

3 metres

1 metre

City Centre

Wiradjuri Reserve0.9m

0.5m


Site name, white reversed on dark blue.

Icons to indicate facilities available for use at site

Prominent indication of site direction.

Isometric view

Wiradjuri

Reserve

26

Signage type Carpark WayfindingElevated pylon sign

Location Description Street location in close proximity to public car park.

Purpose

To be placed in highly visible location, indicating direction to car park.Orientationshouldbeperpendiculartotrafficflow.Elevatedtoincrease visibility from a distance.Sign message to include City of Wagga Wagga corporate logo; carpark time limit as indicated by hours in the style of 2P or 3P; name of carpark.


• 3mm Aluminium composite material (ACM) panels• Graphics: Applied vinyl• 2pacanti-graffiticoating• Powdercoated or painted black steel frame• Steel frame 60mm x 30mm• Column: TBC


WAYF INDING S IGNAGE


2 metres

3 metres

1 metre

0.9m

0.4m

MorganStreetCar Park

PCorporate logo always at top of sign on white.


Prominent indication of car park direction.

Isometric view

Morgan

Street

Car Park

P

28

Signage type Carpark WayfindingSmallfloormountedmonolithsign


In close proximity to a carpark owned and patrolled by Council. Ideal for placement to assist driver navigation within a large park or reserve.

Purpose

To be placed in highly visible location, indicating direction to car park, in close proximity to car park to allow for clear and easy wayfinidng/navigaiton.Orientationshouldbeperpendiculartotrafficflow.



Recommended size Sign face: 0.3m x 1m

WAYFINDING S IGNAGE


2 metres

3 metres

1 metre

Isometric view

0.3m

30

Signage type Pedestrian Directional SignFloor mounted monolith sign


Locationswithhighpedestriantrafficandreasonableproximitytoanumber of key City locations.

Purpose

To be placed in prominent locations along the walkway, approximate starting points or popular gathering pointsvSign message to include City of Wagga Wagga corporate logo; standard icons to indicate purpose of pathway; name of location.




WAYFINDING S IGNAGE


2 metres

3 metres

1 metre

Visitor Information Centre

Civic Centre• Wagga Wagga Art

Gallery and National Art Glass Gallery

• Library

• Museum of the Riverina

• Civic Theatre

Wagga Beach

Wiradjuri Walking Track


Name of project and location

1.2m

0.4m Isometric view

Visito

r Inform

ation

Centre

Civic Centre

• Wagga Wagga Art

Gallery and National

Art Glass G

allery

• Library

• Museum of the Riverin

a

• Civic Theatre

Wiradjuri

Walking Track

32

Signage type Pathway MarkerFloor mounted monolith sign


Locationswithhighpedestriantraffic,wherehelpfulnavigationtofacilitieswouldbebeneficial,suchasalargeparkorreserve.

Purpose

To be placed in prominent location to provide helpful on-foot navigation to facilities available on the site, while not being too dominant in size to detract from surrounds.Sign message to include icons to indicate facilities available; direction of facilities. Icons displayed should be minimal, not excessive,nomorethanfive(5)icons.




WAYFINDING S IGNAGE


2 metres

3 metres

1 metre

1.2m 1.5m

0.2m

0.2m

Isometric view

34

INTERPRETIVE S IGNAGE

Signage type Interpretive SignageFloor mounted sign

Location Description Locationswithlocalandhistoricsignificance.

Purpose

To provide factual information about the site to visitors, including history, cultural ties, technical information and data, diagrams, maps and navigation, instructions and warnings and so on.Information should be presented in a format that is clear, concise and easy to understand and interpret. Information on sign should not be excessive. It is recommended that copy is checked and approved by Strategy and Communications to ensure that it meets the above criteria.


Low, accessible structure for people on foot, no higher than 2m. To maintain a level of consistency among newly designed interpretive signage, please limit structures to below variations:• angled steel structure (3mm corten or other) with information printedonACMpanelandaffixedtotopsection,or

• floormountedmonolithsign.All interpretive signage must include the below:• 2pacanti-graffiticoating• Powdercoated or painted black steel frame

Most interpretive signs are custom designed by Council’s graphic designer and match an existing brief with an overall theme and message that relate to one another. Interpretive signs are used to orient and provide information for people on foot. Most signs carry written and pictorial information, which relates directly to what the visitor is seeing or experiencing. Due to the many purposes and designs which may be used on interpretive signs, this manual is not prescriptive on their design other than the placement of the Wagga Wagga City Council logo on the signage it its correct form.


2 metres

3 metres

1 metre

36

INTERPRETIVE S IGNAGE

Signage type Recognition signsFloor mounted monolith sign


Sites that have experienced improvements/upgrades through projects with joint funding.

Purpose To provide recognition of funding partnerships.


As these signs are providing information regarding funding partnerships for a particular upgrade project – potentially one of many over the course of the site’s existence – the nature of this signage is short term rather than permanent. Therefore construction shouldallowforremovalafterafive(5)yearperiod,unlessotherwisespecified.• 3mm Aluminium composite material (ACM) panels• Graphics: Applied vinyl• 2pacanti-graffiticoating• Powdercoated or painted black steel frame• Steel frame 60mm x 30mm


Every year there are sites in the LGA that undergo works and upgrades, and often these projects receive funding from third parties, such as local businesses, stakeholders, and state and federal government.Providing a visible recognition of this partnership is often part of the contractual agreement.Use of third-party logos will be subject to further placement requirements, please contact stakeholder.


2 metres

3 metres

1 metre

Apex Park boat ramp

This boat ramp, lake foreshore stabilisation and car park facility was upgraded under the NSW Boating Now program.

This initiative provides infrastructure for the benefit of the community using funds from boating fees.

The project was jointly funded by Transport for NSW and Wagga Wagga City Council.

Isometric view

Apex Park

boat ramp

This boat ramp, la

ke foreshore

stabilisatio

n and car park fa

cility

was upgraded under the NSW

Boating Now program.

This initia

tive provides

infrastru

cture for th

e bene�t of

the community using fu

nds from

boating fe

es.

The project was jo

intly fu

nded by

Transport for N

SW and Wagga

Wagga City Council.

38

Signage type Temporary Project SignWall mounted temporary sign


Locationswithhighpedestriantrafficandreasonableproximitytokey City locations.

Purpose

To be placed in prominent location to provide information on the project currently taking place and funding bodies/partnerships involved.Productionmaterialsspecifiedallowforlowcosttemporarysignage.Sign message to include City of Wagga Wagga corporate logo; other corporate logos of associated funding bodies; name of location and project; brief information about works taking place and approximate timeline; concept artwork of upgrade.


• 5mmcorfluteaffixedtotemporaryfencesor• 5mmcorfluteaffixedtostarpolestocreatetemporaryfreestanding

sign.

Recommended size Sign face: A1 to A2

TEMPORARY S IGNAGE

A temporary sign is often used to change or inform visitors of an upcoming or existing project. The length of text needs to be carefully considered to ensure a clear message is expressed. It is important torememberthatthisisnotaflyerorpromotional poster. Keep the message clear, simple and uncluttered. Where appropriate, include dates to inform visitors and residents about the duration and relevance of the sign. Temporary signs are designed to be removed after the project is completed. Please ensure there is a removal date in the project plan as old messages can be confusing and look very unprofessional.


2 metres

3 metres

1 metre

Example Park UpgradeIhicae volorpo recaeria doluptatem. Vit optates explaborrume nonet volorum quasimusciis rehentur aut doluptur.Nem quunt. Borehendis moluptatis explaudi deleni aut parchic aeptaquam quaeriorum fugiatibus num atur sit quia ipsanti imus aut harcia asperchicab

Moduplay Group Pty Ltd 17-19 Waverley Drive, Unanderra NSW 2526Ph: 02 4272 1644 [email protected] www.moduplay.com.au

Due to ongoing product improvement and Australian Standards requirements Moduplay reserves the right to change any products as required. Drawings are supplied in good faith and product supplied may differ in construction detail from drawings. Colour matches are restricted by printing processes available.Moduplay equipment is designed to comply with AS 4685 1-6: 2004, AS/NZS 4422: 1996, AS/NZS 4486.1:1997.

cWagga Wagga City Council - Visitors Centre

MMC 1010-12BR





MMC 1010-12BR





MMC 1010-12BR


A1 size

A2 size

Name of project and location

Information about upgrade and concept artwork

Corporate logos for affiliatedfundingbodies.

40

Don’t forget… Don’t waste money on poorsignage.Doitrightthefirsttime.Think the way visitors think and look at the town from their perspective.

wwcc signage style guide

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