““First Call” the Poster Art of World War I and First Call” the Poster Art of World War I and World War II World War II

““In war as in peace, The Kodak is at In war as in peace, The Kodak is at the front. In Cuba and the Philippines, the front. In Cuba and the Philippines, in Venezuela and now in Manchuria in Venezuela and now in Manchuria and Korea, the camera most in and Korea, the camera most in evidence is the Kodak.” evidence is the Kodak.”

Magazine Ad, 1904Magazine Ad, 1904

Coca-Cola Coca-Cola Advertisement Advertisement 19141914

British Recruitment Ad, British Recruitment Ad, 1915 following the 1915 following the sinking of the ship sinking of the ship

“Lusitania”“Lusitania”

Civic organizations use Civic organizations use the media to call for the media to call for war.war.

Poster from the Poster from the Mayor’s Committee, Mayor’s Committee, New York 1917New York 1917

“ “ Go soldiers and Go soldiers and fulfill your role as fulfill your role as Christians. Oh Christians. Oh gentleman, complete gentleman, complete your duty to your your duty to your fatherland and earn fatherland and earn your place in your place in Heaven.” Heaven.”

German recruitment German recruitment poster, 1914poster, 1914

““Committee on Public Committee on Public Information” established Information” established as the nations first as the nations first propaganda agency. propaganda agency.

About two-thirds of all About two-thirds of all war financing came war financing came from the selling of from the selling of “war bonds” to the “war bonds” to the public.public.

U.S. Food U.S. Food Administration poster, Administration poster, 1917.1917.

““Whisper Whisper Campaign” sign Campaign” sign posted by the posted by the U.S. Food U.S. Food Administration, Administration, 19181918

Which slide is most Which slide is most effective?effective?

Look at the EIGHT different posters on Look at the EIGHT different posters on the next slide and choose ONE which the next slide and choose ONE which you feel is the most memorable and you feel is the most memorable and effective.effective.

Explain in your journal WHY you chose Explain in your journal WHY you chose that poster and WHAT makes it work.that poster and WHAT makes it work.

Slide Slide #1#1

11 Slide #2Slide #2 Slide #3Slide #3 Slide #4Slide #4

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Posters were an Posters were an important part of important part of the W.P.A. the W.P.A. projects during projects during the New Deal.the New Deal.

Printers making serigraph posters for New York City WPA Printers making serigraph posters for New York City WPA

Federal Art Project, 1940Federal Art Project, 1940

Of all the images of Of all the images of working women during working women during World War II, the image World War II, the image of women in factories of women in factories predominates. Rosie the predominates. Rosie the Riveter--the strong, Riveter--the strong, competent woman competent woman dressed in overalls and dressed in overalls and bandanna--was bandanna--was introduced as a symbol of introduced as a symbol of patriotic womanhood. The patriotic womanhood. The

accoutrements of waraccoutrements of war work--uniforms, tools, work--uniforms, tools, and lunch pails--were and lunch pails--were incorporated into the incorporated into the revised image of the revised image of the

feminine idealfeminine ideal

Produced by theProduced by theRoyal Typewriter Royal Typewriter CompanyCompanyfor the U.S. Civil for the U.S. Civil Service CommissionService CommissionNARA Still Picture NARA Still Picture

BranchBranch

by Lawrence Wilbur, by Lawrence Wilbur, 19441944Produced by theProduced by theRoyal Typewriter Royal Typewriter CompanyCompanyfor the U.S. Civil for the U.S. Civil Service CommissionService CommissionNARA Still Picture NARA Still Picture

BranchBranch

““There is religious There is religious and racial prejudice and racial prejudice everywhere in the everywhere in the land, and if there is land, and if there is a greater obstacle a greater obstacle anywhere to the anywhere to the attainment of attainment of teamwork, no body teamwork, no body knows what it is.” knows what it is.”

Arthur Upham Pope, Arthur Upham Pope, Chairman of the Chairman of the Committee for National Committee for National Morale, inMorale, inAmerica Organizes to Win America Organizes to Win

the Warthe War

United We WinUnited We WinPhotograph by Alexander Photograph by Alexander Liberman, 1943Liberman, 1943

Printed by the GovernmentPrinted by the GovernmentPrinting Office for thePrinting Office for theWar Manpower CommissionWar Manpower CommissionNARA Still Picture BranchNARA Still Picture Branch

““Astronomical Astronomical quantities of quantities of everything and to everything and to hell with civilian hell with civilian needs.”needs.”--Donald Nelson, --Donald Nelson, Chairman of the War Chairman of the War Production Board, Production Board, describing the military describing the military view of the American view of the American

wartime industry.wartime industry.

Which slide is most Which slide is most effective?effective?

Look at the EIGHT different posters on Look at the EIGHT different posters on the next slide and choose ONE which the next slide and choose ONE which you feel is the most memorable and you feel is the most memorable and effective.effective.

Explain in your journal WHY you chose Explain in your journal WHY you chose that poster and WHAT makes it work.that poster and WHAT makes it work.

Slide Slide #9#9

11Slide #10Slide #10 Slide #11Slide #11 Slide #12Slide #12

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““We look forward to a We look forward to a world founded upon world founded upon four essential human four essential human freedoms. The first is freedoms. The first is freedom of speech and freedom of speech and expression--expression--everywhere in the everywhere in the world. The second is world. The second is freedom of every freedom of every person to worship God person to worship God in his own way-- in his own way-- everywhere in the everywhere in the world. The third is world. The third is freedom from want . . . freedom from want . . . everywhere in the everywhere in the world. The fourth is world. The fourth is freedom from fear . . . freedom from fear . . . anywhere in the anywhere in the world.”world.”--President Franklin D. --President Franklin D. Roosevelt, Message to Roosevelt, Message to Congress, January 6, 1941Congress, January 6, 1941

This is Nazi This is Nazi Brutality”Brutality”Under their system, Under their system, the individual is a the individual is a cog in a military cog in a military machine, a cipher in machine, a cipher in an economic an economic despotism; the despotism; the individual is a slave. individual is a slave. These facts are These facts are documented in the documented in the degradation and degradation and suffering of the suffering of the conquered conquered countries, whose countries, whose fate is shared fate is shared equally by the equally by the willing satellites and willing satellites and the misguided the misguided appeasers of the appeasers of the Axis.Axis.--Government --Government Information Manual for Information Manual for the Motion Picture the Motion Picture IndustryIndustryOffice of War Office of War

InformationInformation

The mortal realities of The mortal realities of war must be impressed war must be impressed vividly on every citizen. vividly on every citizen. There is a lighter side to There is a lighter side to the war picture, the war picture, particularly among particularly among Americans, who are Americans, who are irrepressibly cheerful irrepressibly cheerful and optimistic. But war and optimistic. But war means death. It means means death. It means suffering and sorrow. suffering and sorrow. The men in the service The men in the service are given no illusions as are given no illusions as to the grimness of the to the grimness of the business in which they business in which they are engaged. We owe it are engaged. We owe it to them to rid ourselves to them to rid ourselves of any false notions we of any false notions we may have about the may have about the nature of war.nature of war.--Government Information --Government Information Manual for the Motion Manual for the Motion Picture IndustryPicture Industry

Office of War InformationOffice of War Information

Art vs. Advertisement Art vs. Advertisement

A study of A study of commercial commercial posters posters undertaken by undertaken by the U.S. the U.S. Government Government found that found that images of images of women and women and children in children in

danger weredanger were effective effective emotional emotional

devices.devices.

““War posters that are War posters that are symbolic do not symbolic do not attract a great deal of attract a great deal of attention, and they attention, and they fail to arouse fail to arouse enthusiasm. Often, enthusiasm. Often, they are they are misunderstood by misunderstood by those who see them.those who see them.How to Make Posters How to Make Posters That Will Help Win The That Will Help Win The WarWar“Office of Facts and “Office of Facts and

Figures, 1942Figures, 1942

Don`t Let That Don`t Let That Shadow Touch ThemShadow Touch Themby Lawrence B. Smith, by Lawrence B. Smith, 19421942

Produced for the Produced for the GovernmentGovernmentPrinting OfficePrinting Officefor the U.S. Treasuryfor the U.S. TreasuryNARA Still Picture NARA Still Picture BranchBranch

Produced by the Produced by the General Motors General Motors Corporation, 1942Corporation, 1942NARA Still Picture NARA Still Picture BranchBranch

(NWDNS-44-PA-2314)(NWDNS-44-PA-2314)

Which slide is most Which slide is most effective?effective?

Look at the EIGHT different posters on Look at the EIGHT different posters on the next slide and choose ONE which the next slide and choose ONE which you feel is the most memorable and you feel is the most memorable and effective.effective.

Explain in your journal WHY you chose Explain in your journal WHY you chose that poster and WHAT makes it work.that poster and WHAT makes it work.

Slide #17Slide #17 11Slide #18Slide #18 Slide #19Slide #19 Slide #20Slide #20

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““He’s Watching You” He’s Watching You” Words are ammunition. Words are ammunition. Each word an American Each word an American utters either helps or utters either helps or hurts the war effort. He hurts the war effort. He must stop rumors. He must stop rumors. He must challenge the cynic must challenge the cynic and the appeaser. He and the appeaser. He must not speak must not speak recklessly. He must recklessly. He must remember that the remember that the enemy is listening. enemy is listening. --Government Information --Government Information Manual for the Motion Manual for the Motion Picture IndustryPicture Industry

Office of War InformationOffice of War Information

In the years In the years following World following World War II, diverse War II, diverse groups adopted groups adopted the techniques of the techniques of propaganda and propaganda and advertising to advertising to get their point get their point across.across.

NLF Poster in NLF Poster in South Vietnam.South Vietnam.

1966.1966.

Internet Internet poster poster protesting protesting the Iraq the Iraq War. 2005War. 2005

Which slide is most Which slide is most effective?effective?

Look at the EIGHT different posters on Look at the EIGHT different posters on the next slide and choose ONE which the next slide and choose ONE which you feel is the most memorable and you feel is the most memorable and effective.effective.

Explain in your journal WHY you chose Explain in your journal WHY you chose that poster and WHAT makes it work.that poster and WHAT makes it work.

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