The ultimate guide to we are powerVersion 1.0

Table of contents

3. Our store- who we are 4. our consumers 6. our logo 7. our colors 8. our typefaces 9. Guidelines for using our logo

Our store

We are power is a feminist store where you can buy motivational merchandise, where activist events are held, and where women can feel empowered . We carry merchandise such as clothing, books, jewelry, posters, etc. we also hold events. Some 18+ but also a variety of all ages events. we want to create a voice for women, to educate, and to support. That is our goal.

Consumer 1 Rena 

female25White Married$13/hrSmall town She is a quirky makeup artist who loves to

goout and have fun with her friends. She lovesconcerts, especially rap and indie rock

concertsand spending time with her partner and

kid. Rena goes to as many events as she can

with herbusy schedule because she loves the

atmosphereand the support from others. She also loves

togo shopping there with her partner andespecially buying the stylish clothing. She

visitsabout once every other month.

Consumer 2 lola

Female19White Single$20-$80 per commission plus minimum

wage UrbanShe is an artist that likes gardening and

rollerderbies. She dresses casually and likes to

listento every type of music. She is a big activist. Lola goes to about every event held at We

ArePower which is about once a month. She

goesthere frequently to buy merchandise as well,especially books. She goes there about

twice orthree times a month. She thinks its a chill,inviting place to go and the staff are

extremelyfriendly.

our logo

Full color logo Black and white logo

Our colors

Our typefaces

we use eccentric std as our font. Its elegant and fun but also readable. It also grabs your attention. For our titles we use 44 font size. For our informational boxes we use 32 font size. If smaller font size is needed we use 24 and 18 font size.

Guidelines to using our logo

Use the appropriate background. White.

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Keep the colors intact. Do not reverse them or replace them with other colors or shades. The logo needs staple colors you can recognize.

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