familyfamilyhouston

kitPhone: 713.266.1885 • Fax: 713.266.1915 • www.HoustonFamilyMagazine.com

media2017

Houston Family Magazine has been a trusted resource of information for local parents. Focusing on content that speaks to today’s issues and concerns, the magazine has earned the “go-to resource” nickname earnestly. With monthly editorial that features our comprehensive calendar of events, inspiring real–life stories of local parents, expert opinions, categorized resources of information and product guides, we cover a little bit of everything on parents’ minds. This is why our readership has come to count on Houston Family Magazine for the information that they need to know each and every month.

Our mission is to provide useful, timely information to our readers that will assist them in improving their family’s lifestyle. It is with this intent that we continue to develop and refine the services offered at Houston Family Magazine. We look forward to providing these services for many years to come.

familyfamilyhouston

proudly serving parents since 1988

Phone: 713.266.1885

Fax: 713.266.1915

www.HoustonFamilyMagazine.com

for over 29 years,

mission statement

Reaching beyond the printed page:

n ONLINE: Read the magazine online at www.HoustonFamilyMagazine.com.

n MOBILE APPS: Download on your iPad or SmartPhone for free.

n SOCIAL MEDIA: Daily/weekly postings. Follow us on Facebook and Twitter for special offers and contests.

n EBLASTS: Daily dedicated and weekly newsletters sent to subscriber base. Sign up for weekly updates on events, news and special offers.

n WATCH US ON TV: Weekly segments on KPRC Channel 2, every Friday for weekend happenings. n PARTNERSHPS: Ongoing website pairings.

n SIGNATURE EVENTS: Onsite at Family Festivals throughout the year

WE ARE EVERYWHERE YOU ARE...familyfamilyho

uston 2017

familyfamilyhouston

February 18th: Memorial City Mall

February 19th:The Woodlands Mall

February 25th: First Colony MallFebruary 26th: Baybrook Mall

21st annualcamp fair

This beloved annual event was designed to bring together camps from across the city, state and country to speak directly to parents and kids. Representatives meet with parents to discuss the needs of their children and match those up with the appropriate camps. The events are free to the public and are now held at four locations to better meet the expanding needs of our patrons. Activities and drawings are held throughout the day. Goodie bags are provided to attendees. It is a fun filled day for all ages. Visit www.CampFairHouston.com for details.

1720

2017 Houston Family

CAMP FAIR

houston family signature events

2017 fall and summer fun fests

Come celebrate summer and fall with Houston Family Magazine! Designed to encourage a fun afternoon out with the family, this event has grown to be a fave amongst both readers and vendors. Families enjoy free activities and a variety of goodies. Visit the HFM website for up to date information on dates, times and locations. www.HoustonFamilyMagazine.com

n IN PRINT: Pick up your free copy at over 2,500 locations in the five counties of Greater Houston.

SUMMER:Dates and Locations TBA

FALL:Dates and Locations TBA

2017BABYexpo

Houston BABY Expo is an event designed for new & expectant parents to introduce them to products, services and resources to help them on their new path to parenthood! This free event is open to the public and chock full of fun activities, giveaways and goodie bags! Visit the HFM website for up to date information on dates, times, locations and vendors. www.HoustonFamilyMagazine.com

ISSUES THEMES SPECIAL SECTION

SIGNATURE EVENTS ANCILLARY

JANUARY Football/Fitness School Directory

FEBRUARY Summer Planning Summer Camps HFM Camp Fair

MARCH Rodeo Summer Camps

APRIL Texas History Summer Camps BABY

MAY Mother Knows Best Summer Camps

JUNECelebrate

Good Times!Summer Camps

Party

JULYIndependent and Strong

School DirectoryHFM Summer

Fun Fest

AUGUST Back to SchoolAfter-School

Activities& Field Trip

SEPTEMBERUnconditional

SupportArts Guide

OCTOBER Viva, Latinos! School Directory HFM BABY Expo BABY

NOVEMBER All in the Family Holiday Guide Part I HFM Fall Fun Fest

DECEMBER Happy Days Holiday Guide Part II

* For a detailed list of planned feature articles, please contact our Editorial Department. Editorial content subject to change without notice.

CALENDAR OF EVENTS There is no fee to be included. Space is limited; submission DOES NOT guarantee placement. Advertisers are given preference for inclusion.

Events submitted for inclusion should include the following information:

n Name, Place, Date & Time, Ticket cost*, Contact number and Website information.

n Indicate what age groups should attend.

n High resolution (300 dpi +) images with photo caption.

*If ticket cost exceeds $20; listing will not be included in the free listings; this event would need to purchase display advertising to be included. This does not apply to stage performances or museum exhibitions.

All events should besubmitted to calendar@houstonfamilymagazine.com or online at houstonfamilymagazine.com.

DEADLINE: 6-8 weeks prior to the month of the event. (i.e., March 10th event, should be submitted by January 10th) for consideration.

2017 editorial plannerDeadline is the 10th of every month prior to issue date

editorial questions? email editor@houstonfamilymagazine.com

DISTRIBUTION:n Print: 60,000 monthly

n Distribution Points: 2500+

n Counties: Harris, Brazoria, Ft. Bend, Montgomery & Galveston

n Back issues are available online 2007-present

Distribution Questions?

To become an HFM distribution location?

Contact: distribution@houstonfamilymagazine.com

Women Median Age: 36

Affluence:• Average HHI ............................. $75,400

• Liquid Assets .....................$100k+ 32%

• College Educated ...........................84%

• Employed ....... FT 65% PT 16% AH 19%

Family Demographics:• Children Under 6 ............................18%

• 6- 2 years ...................................... 33%

• 13-17 years ....................................29%

• 18+ ...............................................20%

Avid Readers:Avg. time reading issue: 36 min.

• Visit website monthly .....................66%

• Saves issues for future use ..............92%

• Use ads to make buying decision ....93%

• Reads ads in each issue ...................99%

Points of Interest:• Kids in extracurricular activities .......90%

• Plan to send child to camp ..............66%

• Consider or use private schools .......63%

• How often eat at a full-service restaurant in 2-week period: ..........3x times a week

Statistics Provided by Media Audit

2017 editorial planner distribution infodistribution questions? Email distribution@houstonfamilymagazine.com

READER DEMOGRAPHICS

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Phone: 713.266.1885Fax: 713.266.1915www.HoustonFamilyMagazine.com

AD SIZE 1x 3x 6x 12x2-Page Spread $9415 $5674 $5325 $4615

Full Page $5540 $3460 $3090 $2715

3/4 Page $4405 $2750 $2490 $2185

1/2 Page $3010 $1830 $1630 $1425

3/8 Page $2510 $1500 $1340 $1190

1/4 Page $1450 $950 $855 $760

1/8 Page $825 $590 $530 $485

Directory Listing N/A $350 $275 $200

Inserts $5565 $4325 $3710 $3090

Premium positions (only available to full-page ads)

Back cover +25% earned rate • Inside front cover + 20% earned rate • Inside back cover + 15% earned rate Guaranteed position + 10% earned rate

5% discount with automatic monthly billing to credit card • Nonprofit organizations receive an additional 15% discount off earned frequency discount • Rates are per month • All rates are net • Only one discount applies

MARKETPLACE 6x 12x2.3x1.66 $199 $99

2.3x3.0 (vertical) $299 $185

Line Listing $45 $25

All classified ads are set up on monthly auto-billing to client’s credit card.

Houston Family Magazineprint artwork is due by the 10th of the month prior to issue.

Ad Dimensions Sizes by Decimal Inch

Ad Sizes Width HeightFull Page 7.375” 10.125”

3/4 Page 5.5” 10.125”

1/2 H. Page 7.375” 5”

1/2 V. Page 3.625” 10.125”

3/8 V. Page 3.625” 7.562”

1/4 H. Page 7.375” 2.425”

1/4 V. Page 1.75” 10.125”

1/4 S. Page 3.625” 5”

1/8 H. Page 3.625” 2.425”

1/8 V. Page 1.75” 5”

Bleed InformationBleed 8.875” 11.375”

Trim Size 8.375” 10.875”

Live Area 7.375” 10.125”

advertising display rates

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Sales questions? Email kim@houstonfamilymagazine.com

Production questions?Email gayle@houstonfamilymagazine.comPrint Ad Specs

Camera-ReadyAd Requirements:• We prefer to receive ads in high-resolution (300 dpi minimum) PDF file format.

• All related photos/images should be high-resolution (a minimum of 300 dpi). Please convert all Pantone or RGB colors to CMYK and save all files with the appropriate extensions.

2017 Ad DeadlinesPrint artwork is due by the 10th of the month prior to issue date. If the 10th falls on the weekend, artwork is due by the following Monday.

Top 10 Reasons to Advertise With HFM:

We offer THE calendar of events for families, bar none

Free professional ad design

Free web listing with click thru onwww.houstonfamilymagazine.com

Weekly eBlasts sent to over 30,000 subscribers

Readership of over 600,000 monthly

Locally owned by two moms with over 40 years of publishing experience

Editorial opportunities

Free marketing and PR consultation

Print ads available online in digital version of HFM and archived indefinitely

Targeted demographic; 0% waste factor

Net Rates are based on 30-day run and are billed monthly. Discounts offered for multiple listings.

Premium PositionsPremium Listing includes a logo and website click-thru.

Home Page Calendar Page Event Page Resource Page Contest Page

online ratesWeb Ad Prices 1x 3x 6x 12xLeaderboard (728x90) $1250 $800 $600 $500

Premium Button (300x250) $1000 $750 $550 $450

Banner Ad (468x60) $500 $350 $300 $250

Button Ad (120x180) $400 $250 $200 $150

Video Ad (YouTube) $1500 $1250 $1000 $750

Editorial (1000 words) $3000 $0 $0 $0

Web Listing (25 words) N/A $75 $50 $25

Video Link (YouTube) N/A $100 $75 $50

Ad Sizes Width HeightBanner 468 60

Button 170 255

Leaderboard 728 90

Premium Button 300 250

Web Site Ad SpecsMax Resolution: 100 dpi

Phone: 713.266.1885Fax: 713.266.1915www.HoustonFamilyMagazine.com

www.HoustonFamilyMagazine.com

Online Numbers:n Average Unique Users: 50,000

n Average Pageviews: 450,000+

n Average time spent online: 8 minutes+

n Average visits per month, per user: 1.1 million+

n Most-viewed section: Calendar of Events

eBlast Inclusion: $150HFM’s Friday E-Newsletter

Weekend Pics OR Spotlight On: 330x165 image, 20-30 words, short headline and link Sponsor Ads: 728x90 image and link

Dedicated eBlast: Daily: $500

eBlast subject line, JPG Image with URL or HTML code needed. For a jpg image: width cannot exceed 600 pixels. No limit on height.

eBlast Rates & Informationn All eBlast materials needed 1-week before eBlast date.

n eBlast is seen by approx 30,000 subscribers/fans/friends every week!