crosswalk
DESCRIPTION
Our challenge was to observe pedestrians crossing the street for 45 minutes. From there, we were to take these observations and culminate them into an anti-binge drinking campaign. Our observations led us to the insight that Chapel Hill pedestrians are too comfortable,and our strategy to prevent anti-binge drinking was to make them uncomfortable.TRANSCRIPT
Hatcher Williams
Ethan Foster
Phillip Krouse
Erica Sabol
OBSERVATIONSattentive
non-attentive
risky safe(behavior)
(thought-process)
-families w/children -elderly
-couples (often holding hands)
last minute crossers - handicapped-
-runners -bikers
majority of chapel hill
INSIGHTS1. People are very self-focused
!2. People are very willing to
break the law to move forward
(we attribute this to impatience)
!3. There’s no enforc
ement ‘
immediately telling people their
behavior is wrong
(so it continues)
INSIGHTS1. People are very self-focused
!2. People are very willing to
break the law to move forward
(we attribute this to impatience)
!3. There’s no enforc
ement ‘
immediately telling people their
behavior is wrong
(so it continues)
WHICH LE
ADS US TO
chapel hill pedestrians are too
comfortable
STRATEGY- make college students more aware of
who they are when they binge-drink
and how their behavior is perceived
!- make college students uncomfortable
#BURST THE BUBBLEWe recognize that UNC is a type of bubble
which fosters behaviors like binge-drinking
(and crossing the road incorrectly)
because they go unpunished.
We want to break this bubble and
introduce the ‘real world’ where
there are immediate consequences
to actions.
#BURST THE BUBBLE
GUERRILLA CAMPAIGN !Cover the campus in visible bubbles with
the hashtag ‘#burstthebubble’
!generate movement to our twitter.
#LastNight told me
getting into a car
with strangers was a
good idea. Mom
didn’t think so when
she paid the taxi bill.