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www.active-access.eu City of Koprivnica, Budapest, 7 June, 2012.

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Making a strong case for walking in Koprivnica-Croatia

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www.koprivnica.hr

• Small town in the north-west of Croatia• (North-West Croatia)

• Population: 31800

• Known for Podravka factory, food seasoning Vegeta, women’s handball, Carlsberg beer, Belupo pharmaceuticals

• Higher income than most towns of similar size in the region- resulting in an alarming density of motorized traffic

• Pursuing the policy of sustainable development since 2001

• Becoming the regional champion of cycling, winner of EMW Award in 2007

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Reasons for change• Walkable and cyclable city with a long active travel tradition and

favourable landscape• Health concerns- HEART group initiative ( keep your heart healthy!),

diabetes and osteoporosis• Crowded city centre• Falling number of active children, alarming rate of children obesity • Low profile of pedestrians

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Project Active Access

• Consultations with citizens and experts

• Designing a network of attractive and user-friendly walking paths

• Promotion by medical professionals and citizen groups

• Improving pavement quality

and public lighting

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Public participation

Walking audits with adults, children and decision-makers

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Health paths- new city landmark

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Sponsorships of Health Paths

Local utility company – promotion of the “green market”

Tourist authority –promoting the historic centre

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Podravka- company with a HEART

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Walking is IN!

• 80 km of cycling tracks and walking paths- city regulation requires obligatory construction

• 4.5 km of Health paths

• 82% of children travelling to school actively

• Increase in walking groups membership

( women, couples, mixed groups – NO male individuals!)

• Walking to work- 10% increase

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Conclusion• New concept of high quality of life:a walkable city is an attractive place to live

• Keeping fit at no extra cost:good for health, good for your personal budget