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WWW.ASOCIO2004.ORG WWW.ASOCIO2004.ORG 1 ASOCIO ICT SUMMIT 2004 ASOCIO ICT SUMMIT 2004 & & ASOCIO 20 ASOCIO 20 th th Anniversary Anniversary Celebrations Celebrations Main Organizing Committee Main Organizing Committee (MOC) (MOC) Sri Lanka Sri Lanka

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Page 1: 1 ASOCIO ICT SUMMIT 2004 & ASOCIO 20 th Anniversary Celebrations Main Organizing Committee (MOC) Sri Lanka

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ASOCIO ICT SUMMIT 2004ASOCIO ICT SUMMIT 2004& &

ASOCIO 20ASOCIO 20thth Anniversary Celebrations Anniversary Celebrations

Main Organizing Committee (MOC)Main Organizing Committee (MOC)Sri LankaSri Lanka

Page 2: 1 ASOCIO ICT SUMMIT 2004 & ASOCIO 20 th Anniversary Celebrations Main Organizing Committee (MOC) Sri Lanka

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Over the last few months…Over the last few months…

Country’s political transitionCountry’s political transition– Sponsors were slow to sign at first Sponsors were slow to sign at first

Implications for marketing and promotions campaignImplications for marketing and promotions campaignImpacted planning for hospitalityImpacted planning for hospitality

ASOCIO 2004 & ICT endorsed by New GovernmentASOCIO 2004 & ICT endorsed by New Government– Prime Minister has emphasized continuityPrime Minister has emphasized continuity– Prime Minister has taken ICT under his wingPrime Minister has taken ICT under his wing– Prime Minister has insisted on hosting a dinner at Temple Trees Prime Minister has insisted on hosting a dinner at Temple Trees

(PM’s office cum official residence)(PM’s office cum official residence)– WorldBank signed 56 million US Dollar initial commitment to WorldBank signed 56 million US Dollar initial commitment to

jump start government’s eSri Lanka development (June 2004)jump start government’s eSri Lanka development (June 2004)

Key sponsors onboard ASOCIO 2004 trainKey sponsors onboard ASOCIO 2004 train– Budget balancedBudget balanced– Marketing and promotions campaign launchedMarketing and promotions campaign launched– Demand creation underwayDemand creation underway

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ProgressProgress

Sponsors Sponsors – Over Rs. 25 Million (USD 250,000+) already Over Rs. 25 Million (USD 250,000+) already

confirmed confirmed Microsoft (Diamond)Microsoft (Diamond)

Intel (Platinum)Intel (Platinum)

IBM & three other local sponsors (Gold)IBM & three other local sponsors (Gold)

Sri Lankan Airlines & five local sponsors (Silver)Sri Lankan Airlines & five local sponsors (Silver)

– Another Rs. 12.5 Million under negotiationsAnother Rs. 12.5 Million under negotiationsOracle, Red Hat, others.Oracle, Red Hat, others.

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ProgressProgress

Conference & ExhibitionConference & Exhibition– Strong demand for exhibit space forced Strong demand for exhibit space forced

MOC to contract an additional location MOC to contract an additional location and increase exhibit space from 200 to and increase exhibit space from 200 to 400 stalls400 stalls

– Pre-registration underway with over 20 Pre-registration underway with over 20 delegates from Japan alonedelegates from Japan alone

– Discussions with Microsoft for Bill Gates Discussions with Microsoft for Bill Gates to make keynote via video conf., or in to make keynote via video conf., or in personperson

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ProgressProgress HospitalityHospitality– Hotels have confirmed and guaranteed ratesHotels have confirmed and guaranteed rates– Sri Lankan Airlines has confirmed 25% Sri Lankan Airlines has confirmed 25%

reduction on lowest market fare for registered reduction on lowest market fare for registered delegates and exhibitorsdelegates and exhibitors

– Prime Minister will host dinner for associates Prime Minister will host dinner for associates and ministersand ministers

– VIP Lounge & Visa processing at the airport for VIP Lounge & Visa processing at the airport for all delegatesall delegates

– Country liaisonsCountry liaisons– WiFi hotspots at hotels & conference venuesWiFi hotspots at hotels & conference venues– Golf TournamentGolf Tournament– Free GSM chip & connection with $20 of free Free GSM chip & connection with $20 of free

voice or data calls for each international voice or data calls for each international conference delegateconference delegate

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ProgressProgress

MarketingMarketing– Travel Sri Lanka magazineTravel Sri Lanka magazine– HoardingsHoardings– Outsource World 2004Outsource World 2004– Web site revampedWeb site revamped– Direct MailerDirect Mailer– Press Conferences & ASOCIO Member Press Conferences & ASOCIO Member

Promotions planned in key marketsPromotions planned in key markets– Above-the-line ‘media” campaign to Above-the-line ‘media” campaign to

begin 6 to 8 weeks before the eventbegin 6 to 8 weeks before the event

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ASOCIO Conference PlansASOCIO Conference PlansICT WEEKICT WEEK

Non ASOCIONon ASOCIO– 2727thth Pre- Conference Technical Workshops Pre- Conference Technical Workshops– 2828thth Pre- Conference Technical Workshops Pre- Conference Technical Workshops– 2929thth IT conference – Academics and E- IT conference – Academics and E-

GovernanceGovernance– 3030thth IT Conference – Academic and E- IT Conference – Academic and E-

GovernanceGovernance

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ASOCIO Summit ScheduleASOCIO Summit Schedule

30th November30th November– Golf TournamentGolf Tournament– Exhibition OpeningExhibition Opening– Welcome DinnerWelcome Dinner

11stst December December– ExhibitionExhibition– Business ForumBusiness Forum– Officers MeetingOfficers Meeting– Gala Dinner Award CeremonyGala Dinner Award Ceremony

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22nd nd DecemberDecember– Conference InaugurationConference Inauguration – ExhibitionExhibition– Ministerial DialogueMinisterial Dialogue– PM’s Reception - Officers/SponsorsPM’s Reception - Officers/Sponsors– Beach Party – DelegatesBeach Party – Delegates

33rdrd DecemberDecember– ConferenceConference– ExhibitionExhibition– Farewell Dinner - Officers/Sponsors OnlyFarewell Dinner - Officers/Sponsors Only

ASOCIO Summit ScheduleASOCIO Summit Schedule

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44th th DecemberDecember– WorkshopsWorkshops– Vendor PresentationsVendor Presentations– ExhibitionExhibition

55thth December December– WorkshopsWorkshops– Vendor PresentationsVendor Presentations– ExhibitionExhibition

ASOCIO Summit ScheduleASOCIO Summit Schedule

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Pre-event MilestonesPre-event Milestones

Press Conference in Colombo to Press Conference in Colombo to announce sponsors on 20 July 2004announce sponsors on 20 July 2004

Press Conferences and/or ASOCIO Press Conferences and/or ASOCIO member events planned for key markets member events planned for key markets with the cooperation of ASOCIO officerswith the cooperation of ASOCIO officers

Press Conference in Colombo to launch Press Conference in Colombo to launch event on 30 Nov 2004event on 30 Nov 2004

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Proposed action plan

Direct Mailer for sponsors

Direct mailer for exhibitors

Multimedia campaign to attract ICT users

DecNovOctSepAugJulyProfile

Press/tabloid coverage

Hoardings

Revamped website

Regular DM’s to maintain relationship and market SL as destination

Regular DM’s to maintain relationship and market SL as destination

Marketing & Promotions Marketing & Promotions Action PlanAction Plan

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Media Campaign – print mediaMedia Campaign – print media

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Media Campaign – RadioMedia Campaign – Radio

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Media Campaign – TelevisionMedia Campaign – Television

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ResourcesResources

All IT associations have committed to All IT associations have committed to support FITIS to make event a successsupport FITIS to make event a success

Government has assured supportGovernment has assured support

Key SPONSORS are participating in Key SPONSORS are participating in Marketing, Hospitality and Exhibition sub-Marketing, Hospitality and Exhibition sub-committee meetingscommittee meetings

Budget balanced Budget balanced

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GoalsGoals

300+ international delegates300+ international delegates

60+ international exhibitors60+ international exhibitors

Delegate approval rating of 80% or aboveDelegate approval rating of 80% or above

Zero complaints for hospitalityZero complaints for hospitality

Your support for 2006 ASOCIO ‘Mutlilateral Your support for 2006 ASOCIO ‘Mutlilateral Trade Visit’ Trade Visit’

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But first, we’ll see you in Sri Lanka…But first, we’ll see you in Sri Lanka…

Other activities:

• Post-event Tours to wildlife parks in Sri Lanka

• Post-event Tours to archeological sites in Sri Lanka

• Post-event Tours to hill-country resorts in Sri Lanka

• Post event Tours to India

• Post event Tours to Maldives

Email: [email protected]

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Special Offers Special Offers – – Conference & ExhibitionConference & Exhibition

Conference Registrations for ASOCIO & WITSA members -- USD 300 per delegate

Exhibit Space for ASOCIO & WITSA members -- USD 600 per 3m x 3m booth (shell scheme)

Exhibit Space for all others (non-ASOCIO/WITSA) -- USD 1,000 per 3m x 3m booth (shell scheme)

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Special Offers Special Offers – – Conference & ExhibitionConference & Exhibition

Special offer for Country DelegationsSpecial offer for Country Delegations

One free weekend for two at a Holiday resort in Sri Lanka for every ten (10) Conference Registrations from (Country) or five (5) Exhibition stall reservations.

One free companion air ticket from any Sri Lankan Airlines destination plus a free weekend for two at a Holiday resort in Sri Lanka for every fifteen (15) Conference Registrations or ten (10) Exhibition stall reservations.

Note: These tokens of appreciation will be significantly enhanced for larger delegations. Email:

[email protected]

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Special Offers Special Offers – – TravelTravel

Early Bird Discounts' for Delegates/Exhibitors who Early Bird Discounts' for Delegates/Exhibitors who register before 1st October 2004register before 1st October 2004

25% reduction on the lowest market practiced air fairs on Sri Lankan Airlines from all Sri Lankan airlines online points

30% discount on Air Cargo rates on Sri Lankan Airlines for ASOCIO Exhibitors

Special discounted (US$ 60/-) rate for the Golf Tournament

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Special Offers Special Offers – – AccommodationAccommodation

Special Hotel rates for ASOCIO2004 Delegates & Exhibitors only

SINGLE occupancy / DOUBLE occupancy

Colombo Hilton - (5 star Deluxe) www.colombo.hilton.com USD 70 + taxes / USD 80 + taxes

Colombo Plaza - (5 star Deluxe) www.thecolomboplaza.com USD 60 + taxes / USD 70 + taxes

Ceylon Continental - (5 star) www.colombocontinental.com USD 60 + taxes / USD 70 + taxes

Galadari Hotel - (5 star) www.galadarihotel.com USD 60 + taxes / USD 70 + taxes

Grand Oriental Hotel - (2 star) www.grandorientalhotel.com USD 45 + taxes / USD 55 + taxes

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We’ll see you in Sri Lanka…We’ll see you in Sri Lanka…