www.csinet.org social media and construction professionals joy davis, csi, ccpr communications &...
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www.csinet.org
Social Media and Construction Professionals
Joy Davis, CSI, CCPR
Communications & Web Community Manager
800-689-2900 ext. 4795
www.twitter.com/CSIConstruction
www.linkedin.com/in/joysdavis
www.facebook.com/CSIJoy
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The #1 Most Important Thing
Why do people use smartphones?
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The #2 Most Important Thing
Are You Experienced?
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Tools YOU Use
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The Cone of Connection
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Know What YOU Want
• Stay Current• Support Relationships• Build Reputation
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Experience = Good Content
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Sheldon Wolfe, FCSI, CCS, CCCA
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Thought Leadership Strategy
Share of VoiceOffer Something Useful
Share of MindGain Their Respect
Share of CashBecome Their Go-to Resource
Anyone Can Be a Thought Leader
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Golden Reps
How hard is it to buy from a Golden Rep?
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Thought Leaders• Love what they do• Are driven to teach• Reach out & communicate• Are willing to learn• Put time in today for tomorrow’s
benefit• Never stop working, connecting,
& communicating• Have a point of view Alana Sunness Griffith,
FCSI, Lifetime Member, CCPR, NotAKid
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Two Types of Content
Stuff You WriteStuff You Endorse
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Stuff You Write• Answer Questions on LinkedIn• Commenting on Relevant News, Studies
and Information on Your Blog• White Papers on Your Website• Slides on SlideShare• Photos on Flickr• Videos on YouTube
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Become a Resource on the Web
Googling Mike Coan,
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Endorsing Content
Anatomy of a Re-Tweet
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Social Media Makes it Easy for Others to Share You
Love the People Who Love You the Most – They’ll Help You Reach Farther
Appeal to Experts to Reach Novices – They’ll Endorse You
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Darn Kids!
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What if The Firm Had a Blog?
What tools would make it easier for your team to work?
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Practical Advice
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Angry Specifier or Blogger?
Do not leave this to the Marketing
Team
Put your angry specifier to work
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What if his emails were blog entries?
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Pop Quiz
Should you repeat project-wide requirements (Ex. directions for submittals) laid out in Division
01 in the technical spec sections as well?
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“Say it Once In The Right Place” Is Good For More Than Specs
Post photos on Flickr, videos on YouTube, slides on Slideshare
Put links on website, newsletter, blog,
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Pop Quiz
What are the 4 C’s of CSI?
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“Clear, Concise, Complete, Correct” Is Good For More Than Specs
To really get your attention, I should write like this:• Bulleted list• Occasional use of bold to prevent skimming• Short sentence fragments• Explanatory subheads• No puns• Did I mention lists?
-- “Lazy Eyes,” Slate.com
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Everyone Reads Like a Contractor
• No one has enough time to read thoroughly
• The 1-in-3 Words Rule• “3 Steps” “10 Tips” and Other Forwarding
Favorites
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Tie it All Together• Subscription Buttons• Does Your Web Presence Support Your
Face-to-Face?• What About Your Printed Marketing
Pieces?
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Choose Tools
Based on Content
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The Right Tool
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The Authentic You
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Tracking with Twitter
“I refuse to tweet...nothing I do is exciting enough
that someone would need to know about
it NOW!”
Lynn A. Javoroski, CSI, CCS
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They’re Talking --Are You Listening?
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"One of our factories is
after to do this stuff but we have not got
around to it..."
Keith Showell, CSI, CDT
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It’s Not A Big Failure If No One Noticed You Failed
• Social Media Tools are Free-to-Cheap
• Web Defines Failure As “Nobody Cared”
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The 10 Minute Social Media Plan• Skim FaceBook, LinkedIn and Twitter• Use Google Alerts to track keywords• You Don’t Have to Read Everything
Goal: Know what’s
going on
Goal: People know where to find
you
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Add an Hour a Week• Write a blog entry• Answer a question on LinkedIn• Send an e-newsletter
Goal: Build a reputation
Goal: Find new audiences
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The Big Picture: Your Phone has a Keyboard
These new forms of communication have exposed the fact that the voice
call is badly designed. It
deserves to die.- Clive Thompson, Wired
Magazine34
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So Why Aren’t We Using Second Life to Design and Sell
Buildings?
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Follow CSIWeb: www.csinet.org
Twitter: www.twitter.com/CSIConstruction
LinkedIn: Search “Groups” for “CSI Construction” at www.linkedin.com
CSI Weekly (www.csinet.org/weekly) promotes members who blog and tweet –
so let me know if you start!
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Recommended Reading• Free e-Newsletter on Social Media
www.smartbrief.com/socialmedia• Design advice www.webpagesthatsuck.com • Chris Anderson, “The Long Tail”• Seth Godin, “The Big Moo,” “Tribes”• Dana Van Den Heuvel www.marketingsavant.com • William Draves and Julie Coates, “Nine Shift”• Simon Sinek, “Start With Why”