www.engineersportal.in

www.engineersportal.in

SEARCH ENGINE OPTIMIZATION-Search engine optimization is a technique which helps a site to get higher rank on search engines like Google , Yahoo, Bing etc.-This is the advanced technology in website developing and designing field.

www.engineersportal.in

KINDS OF SEO

SEO

ON PAGE OFF PAGE

www.engineersportal.in

ON PAGE SEO

Attributes• Domain Name• Title • Permalink• Description• Keywords• Content

www.engineersportal.in

KEYWORDS

-Keyword is the major part for seo. All components like domain name , title, description and content are related to keywords.-Keywords are the special kind of words/phrases that we are going to take in use for our article or post. Keywords are of two types organic and paid.-Quality and meaningful keywords are required to be selected for the specific topic.

www.engineersportal.in

SELECTION OF KEYWORD

• Google adwords keyword tool helps to get quality keywords for the desired word/phrase.

• Low competition keywords are selected.• All the keywords used in article must carry different

meaning to each other . If we select same meaning carry keywords in an article then Google will consider it as spamming .

• Example:-Sachin tendulkar 200 score,sachin tendulkar double century

www.engineersportal.in

ADWORDS KEYWORD TOOL

www.engineersportal.in

SELECTION OF KEYWORDS

www.engineersportal.in

TO USE SEO• Domain name must have 7-15 characters and it should contain at least

one keyword i.e. is used a no. of times on search engines.• Title of your article should be unique and contain at least one keyword

that you have selected keywords for article.• Permalink should contain your title name and all the words used in title

must be separated by hyphens.• Description is to be about 160 words and all the keywords we have

selected for article , should be included in description with meaningful sentences.

• For an article we need to select at least 5 quality keywords.• Your content should be started and ended up with your title . All the

selected keywords are include in your article.

www.engineersportal.in

IMAGE OPTIMIZATION

• To optimize your article image or personal image , you need to follow some rules.

• There are four parts associated with image optimization that are title , alternate text , caption , description.

• Title and alternate text must contain at least one keyword and words are separated by dash or underscore.

• Caption is the part which is shown on the image posted on site . Description should have two keywords at least.

www.engineersportal.in

WORDPRESS TOOL

• Wordpress is the easiest tool for website designing and seo implementation . It is an advanced tool in web designing field.

• To use seo in this tool you are required to install “All in One Seo Pack” plugin.

• There you will find three rows named title , description and keywords . All these rows are filled as mention earlier in the slides.

www.engineersportal.in

WORDPRESS DASHBOARD

www.engineersportal.in

ALL IN ONE SEO PACK

www.engineersportal.in

OFF PAGE SEO

• Off page seo is also important for optimization of site.

• It includes back linking on other sites.• You can leave a link of your site by comment on

another site relevant to your content and site.• And your must be positive and attractive so that

everyone watches it.• Social networking sites and bookmarking sites

are also include in this way of optimization.

www.engineersportal.in

CONCLUSION

• I don’t promise but I commit if you follow all the mentioned guidelines your site will be optimized definitely.

• First of all you need to have patience because optimization is a process,not an event.

• SEO gives high rank to your site,popularity and future scope.