www.familyarts.co.uk @familyarts1. ace audience focus – three strands strand 1: understanding...
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www.familyarts.co.uk
@familyarts1
ACE Audience Focus – Three Strands
• Strand 1: Understanding audiences - supporting the development of national approaches to collecting, sharing and applying audience data and intelligence, to enable funded organisations to gain practical insight into current and potential audiences.
• Strand 2: Collaborative action - supporting collaborative action, marketing and audience development activity to increase family and cross-generational attendance and participation in the arts.
• Strand 3: Best practice- supporting the implementation of national approaches, tools, resources and training to raise and maintain standards of best practice in marketing and audience development in order to increase attendance and participation.
our partnership
Basic Premise
There is excellent work taking place in the arts sector in attracting family audiences but
• Good practice is not being shared nationally within art forms
• Good practice is not being shared between artforms• The ‘family friendly welcome’ of presenting venues is highly
variable• There is limited appropriate high quality product available• Potential family customers are being barraged with a range
of messages from different sources. There is no one place to go to find appropriate information.
The response
• A large scale, national collaborative programme lead by the visual and performing arts sectors to increase levels of arts engagement by families and young people by:
Improving Quality
of Experience
Developing Quantity/Range of Product
Improving Marketing
Caveat
• The time given to submit the application was not enough to meaningfully consult with our Members
• Do not want to rush in like other previous schemes• Many organisations already stretched by Olympics• If successful, treat 2012 as planning year allowing us to
engage in a dialogue with the sector.• We bid for £1 million. • On 27 February 2012 we heard the decision…
£1.1 million!
Local Family Arts Networks
Family Arts Festival
Family Arts Standards Badge
Young-person led activities
MAJ
OR
INIT
IATI
VES
SUPP
ORT
PRO
GRA
MM
E
Training & resources
Family Arts Conferences
Local Family Arts Networks
Test Drive Programme
Family Arts Campaign 2012-16
• Over 900 organisations participated in 2013 and 2014• Reached 1.2 million family members in 2 years
9 October – 1 November 2015 familyartsfestival.com
Any visual or performing arts event that appeals to an under 16 and over 16 attending or participating together
www.familyarts.co.uk @familyarts1
350 organisations signed up, including theatres, orchestras, galleries, dance companies, and museums.
A commitment to providing an excellent welcome to families participating in arts activities
Family Arts Campaign 2012-16
www.familyarts.co.uk @familyarts1
Family Arts Campaign 2012-15
• 700 arts professionals attending Family Arts Conferences in 2013 and 2015
• 350 attended seminars, training sessions or networking events
www.familyarts.co.uk @familyarts1
23 Local Family Arts Networks
• At least six organisations across two art forms• FAC provides support to enable local issues to be
addressed locally
Family Arts Campaign 2012-16
www.familyarts.co.uk @familyarts1
Family Arts Campaign 2012-16
www.familyarts.co.uk @familyarts1
Resources, training and events
• Free Pricing, Content Guidance, Test Drive The Arts for Families, Evaluating Family Arts Events toolkits
• Free Developing Family Audiences screencasts
“It has definitely made us more aware of Family audiences and the things that we need to do to improve our offer to them, and also how we interact with them as customers when they visit our building. This includes not only ticket pricing and timings of performances, but also things like family facilities at the venue, including baby change and signage.”
Sheffield Theatres Trust
“Being part of the family arts campaign as a whole has been very useful. As a building we are very family accessible, but we have looked at what we offer to make us more family friendly as well. We have now got a comprehensive children's menu in our café, and are extending our family based activities to each holiday, in addition to our core work”
Theatre by the Lake
“It has made us focus on hard to reach audiences that can be approached strategically by the consortium of local organisations.”
Quad, Derby
Family Arts Campaign Europe
www.familyarts.co.uk @familyarts1
Family engagement Other learning opportunities
International artistic product development
Family Arts conferences
Family Arts Campaign Europe
www.familyarts.co.uk @familyarts1
Family Arts Campaign Europe
www.familyarts.co.uk @familyarts1
International Conference & Showcase – March 2017
What is “family-friendly” across Europe?
