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FLIC Wiltshire Ltd.Gemini house, Hargreaves RoadSwindon, Wiltshire, SN25 5AZ

Address: 01793 84788101793 [email protected]

Telephone:Fax:Email:

www.flicwiltshire.com@FLICWiltshire/FLICWilts

Web:Twitter:Facebook:

MEDIA PARTNER PROPOSAL

We can help you communicate your message to a large and local audience.

Harness the FLIC Wiltshire audience and use us as a media partner to roll out your campaigns and communicate important messages on your behalf.

FLIC Wiltshire has the largest social audience of any local media outlet at over 23,000 followers. Using the power of social media, we can communicate your message fast!

As your media partner we can provide full scale coverage and publicity.

The FLIC Wiltshire website receives 200,000 local unique users per month and they create over 500,000 page impressions. We also have a database of 17,000 email addresses.






HISTORY

FLIC stands for ‘For Local Independent Coverage’ and that’s exactly what we provide our audience.

2012

FEB 2013

SEPT 2014

JULY 2015

SEPT 2015

FLIC Wiltshire created

FLIC under new ownership

Team expanded to include Social Media expert and Marketing Manager

FLIC Wiltshire awarded 'Website of the Year' at the EDF South West Media Awards

Launch of FLIC v.2,500k page impressions achieved

JAN 2014

NOV 2015

14k Facebook users

16k Facebook users,4k Twitter users






THE STATISTICS

0

100,000

200,000

300,000

400,000

500,000

600,000

Nov

-13

Dec-

13Ja

n-14

Feb-

14M

ar-1

4Ap

r-14

May

-14

Jun-

14Ju

l-14

Aug-

14Se

p-14

Oct

-14

Nov

-14

Dec-

14Ja

n-15

Feb-

15M

ar-1

5Ap

r-15

May

-15

Jun-

15Ju

l-15

Aug-

15Se

p-15

FLIC Growth

Users Pageviews

Nov 2013: Users – 1343 Pageviews – 1973

Oct 2014: Users – 69360Pageviews – 192838

• 200,000 unique users

• 500,000 pageviews

• 17,000 subscription database

• 16,000+ likes

• 4,000+ followers

Sept 2015:Users: 239,511Pageviews: 516,897






SOCIAL AUDIENCE

Combined number of potential users that saw any content associated with the Twitter & Facebook profiles connected to this Group.

Facebook Demographics






ADVERTISING






EDITORIAL






FLIC IN THE COMMUNITY

FLIC We pride ourselves on being an integral part of our community and provide we regularly help and provide coverage for police appeals, charity appeals and community events.

This recent appeal: www.flicwiltshire.com/missing-vulnerable-woman-found-safe-and-well-following-sighting-by-flic-reader resulted in Hope being found safe and well after being spotted by a FLIC reader.

A vulnerable Swindon woman who went missing from the town yesterday afternoon has been found safe and well after a FLIC reader saw an appeal on social media and spotted the missing lady at the train station.

Hope Harfield went missing after getting off a bus at Great Western Hospital yesterday afternoon.

Hope’s sister, Helen, raised the alarm yesterday evening and began a social media campaign to find Hope, who was described as vulnerable.

After publishing the appeal, FLIC was contacted by reader, Molly Hume, who had spotted Hope at the train station in Swindon. This information was passed onto Wiltshire Police who managed to locate Hope.

Hope’s sister, Helen contacted our News Editor at FLIC after her sister was found. She said “Hope has been found safe and well, it’s because of your appeal that someone recognised her and we were able to find her.

“I can’t thank Molly Hume enough; your sighting helped us to find her safe and well. Thank you to everyone for sharing and doing everything you could to help us! I am just so relieved that she is safe!”






THE FUTURE OF FLIC• We aim to continue to grow the website and increase our audience, which we succeeded in doing month on month.

• Continue to work with local businesses and authorities to strengthen and promote a positive image of Swindon.

• We will continue to grow the FLIC Wiltshire brand in the local community by continuing to break, relevant, accurate news and attendance at local events.

• Continue to be at the forefront of industry technology and trends with communicating with the audience through geo-locating, what’s app and new platforms.

• Geo-locating / Passbook – pushing news to readers in a specific post code area• News on Whats App• Virtual News• Increased Video Content• FLIC Jobs• Local and National Traffic integration with the FLIC site• FLIC Travel • New social platforms: Instagram, Pintrest, Periscope • Reader created content• FLIC Events• FLIC Awards• FLIC App

• Help Wiltshire businesses grow their own audience and communicate their message to the people of Swindon.

TARGETS• 600,000 page impressions by May 2016

• 300,000 unique users by May 2016

• 20,000 Facebook likes by December 2016

• 7,000 Twitter followers by December 2016

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