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The communication model we are aiming at and the role the media could have in it

Managing Authority for Sectorial Operational Program for Human Resource Development

Graziano Di Paola, consultantBraila, 23/07/2008

Phare Project “Sprijin pentru Ministerul Muncii, Familiei si Egalitatii de Sanse în pregatirea ca Autoritate de Management pentru Programul Operational Sectorial

Dezvoltarea Resurselor Umane - România” PHARE 2005/017-553.04.03.04.01”

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Why we are here

• To establish a trustable and durable partnership among the the AMOPOSDRU and the Media

• To raise your interest on the POS DRU and to encourage the public debate

• To provide you up to date informations• To listen your point of view• Here, Cluj: to go local. Romania is not only

Bucharest!

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Eurobarometer Jan 2008

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Eurobarometer, Jan 2008

“Particularly in the newest Member States, Bulgaria and Romania, television played the predominant role in providing information on EU regional support: two-thirds or more of respondents cited the TV as their most important source of information.”

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TRUST: RomaniaEurobarometer, Autumn 2007

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The model

• European commission communication policies

transparentaccessible

going local

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What we can do

• To share information, clear, unbiased, in real time, for the maximum of transparency

• To offer training on the SOP HRD• To be involved in the going local strategy• To monitor the public discourse about the SOP

HRD on the media• To reflect together on the active involvement and

on the role of the media in SOP HRD implementation

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For the media

• Always true facts• Always avalaible to

satisfy your request for info

• Always respect your indipendance. Never ask– to publish a news– to cancel an article

• Events and meetings calendar

• Mail list for real time news• Periodic press notes• Press brief meetings• Project visits and press

tours• On line press room

– Unpublished News– Internal Reports– Stats– audiovideo

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The diversity toolkit

• “The quest of every journalist is to find the truth. To understand the information flow in a changing Europe of different cultures and minorities, it is extremely important to know the background, the facts and the opinions involved, otherwise it is impossible to analyse the situation correctly. In a society with many nationalities the truth will be coloured by the cultural background of the speaker. Journalists and editors who judge everything from one cultural perspective are by definition prejudiced.”

• help media professionals become aware of their own prejudices

• initiate a discussion on the reliability of the information that they relay

• initiate a discussion on the impact of the images that they portray.

• stimulate the process of finding new ways of storytelling and a new audience

Frans Jennekens, chairman of Eurovision Intercultural andDiversity Group)

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• Let’s Work in partnership

• Let’s Go beyond the press releases approach

• Let’s Go local together to listen, watch, understand and tell the story

LET’S CHANGE !!!

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AUTORITATEA DE MANAGEMENTPENTRU PROGRAMUL OPERAŢIONAL SECTORIAL

DEZVOLTAREA RESURSELOR UMANE

E-mail: posdru@fseromania.roWebsite: www.fseromania.ro

Calea Plevnei, nr. 46-48, sector 1, BucureştiTelefon: (+40 21) 315 02 01, (+40 21) 315 02 08 Fax: (+40 21) 315 02 06

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Diversity

• ethnic and cultural minorities,

• Sexual orientation

• Gender

• Age

• Disability

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PLAN D [2005]

• Restoring public confidence in the European Union: European institutions are often seen as remote and bureaucratic.

• Target audiences and modern media: involve “civil society, social partners, national parliaments and political parties and specific target groups, such as young people or minority groups

• A long term commitment: creating a new consensus on the European project

• From listening to further involvement: EU citizens must have the right to have their voices heard

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Communicating Europe through audiovisual mediaSEC(2008)506/2

• First, to facilitate a greater coverage of EU affairs on existing and new audiovisual platforms by supplying media professionals with free of charge quality information and raw audiovisual material.

• Second, to encourage audiovisual media professionals to create and take part in European audiovisual networks which will join resources to create and broadcast EU-content information, while retaining full editorial independence.

• Third, to increase the Commission's own production and dissemination of videos and documentaries to illustrate or explain EU policies

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Communicating Europe through audiovisual mediaSEC(2008)506/2

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TRUST: AMPOSDRU

• Who do we trust:– EC?– National

authorities?– Local authorities?– Media?

• Score for the media: 2,5/4, the highest

• WHY: gives opportunities to understand issues from different point of views

• WHY: watching dog role• WHY: makes info

available to everybody