www.osbholding.com ppotunity olution s usiness b o august, 2015 e-commerce roles for global business...
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www.osbholding.com
ppot
unity ol
utio
n
S
usin
ess
B
O
August, 2015
E-COMMERCE ROLESFOR GLOBAL BUSINESS
EXPANSION
Mr. Tran Dinh Toan – Deputy CEO – [email protected]
www.osbholding.com
CONTENT
Vietnam Export Outlook2
E-commerce Roles3
OSB Overview1
Alibaba.com model 4
www.osbholding.com
OSB Investment and Technology JSC
Establishment day 3 / 8 / 2007
INTR
OD
UC
E
e-CommerceAuthorized Reseller of Alibaba Group from 2009
Information TechnologyWeb application | Web 2.0 e-Commerce website | e-Government
3 M
AIN
AC
TIV
ITIE
S
Satellite & TelecomProviding equipment | ConsultancyTechnical services | HR Development
CO
NTA
CT U
S
www.osbholding.com
Tel: +84 4 36.40.40.69 Fax: +84 4 36.40.36.69
Room 305, DETECH Building, No. 8 Ton That Thuyet Str, My Dinh, Nam Tu Liem Hanoi
Oppotunity
S olution
Business
100+
Employeers
Vung TauCity
Rep. Office
Da NangCity
Can ThoCity
Reseller
Hanoi
Head Office
Ho Chi MinhCity
Rep. Office
www.osbholding.com
Potential of Vietnam Export and Import 2005-2014
2005 2006 2007 2008 2009 2010 2011 2012 2013 2014-30
20
70
120
170
220
270
32.44 39.83 48.5662.69 57.1
72.2496.91
114.57132.0329
150.19
36.9844.89
62.68
80.7169.95
84.84
106.73113.79
132.0326
148.05
-4.54 -5.06-14.12 -18.02 -12.85 -12.6-9.82000000000001
0.7799999999999870.000300000000009959
2.13999999999999
69.4284.72
111.24
143.4
127.05
157.08
203.64
228.36
264.0655
298.24
Export Import Trade Balance TotalBillion USD
Source: Vietnam Customs 15/2/2014
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Top Vietnamese Export Product in 2014
Elec
tric
Text
ile
Agric
ultu
ral +
Foo
d
Leat
her +
Sho
e
Eneg
y
Mac
hine
ry
Fish
ery
Woo
d
Chem
ical +
Rub
ber +
Plast
ic
Auto
& T
rans
port
Met
allu
rgy
Fasio
n Ac
cess
ories
Furn
iture
+ C
eram
ics
Min
eral +
Con
stru
ction
Spor
ts +
Toy
s
Other
s -
5
10
15
20
25
30
35
40 37.27
23.95
13.50 11.45
8.78 8.10 7.84
6.95 6.80 5.63
4.55 3.21 1.76 1.12 0.65
8.64
33.47 20.48 11.37 9.32 9.40 6.70 6.69 6.30 6.80 4.96
3.97 2.51
1.41 1.01 0.49 7.15
2014 2013
Source: Vietnam Customs 15/2/2014
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Top Vietnam Export Market in 2014
Source: Vietnam Customs 15/2/2014
Europe30.270560551
20.74%
USA28.655653008
19.63%
China + Hongkong20.108901785
13.78%
ASEAN19.121840315
13.10%
Japan14.704211753
10.07%
Middle East8.026060625
5.50%
Korea7.14401883
4.89%
America5.996090774
4.11%
Asia (others)5.643878152
3.87%
Australia4.306412344
2.95%
Africa 1.970607598 1.35%
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Vietnam globalization and market openness
AFTA
Asean
AIFTAAsean - India
AANZFTAAsean – Australia/New Zealand
AKFTAAsean – Korea
AJCEPAsean – Japan
ACFTAAsean – China
EPAVietnam – Japan
VCFTAVietnam – Chile
TREATIAsean – EU
EVFTAVietnam – EU
VCUFTAVietnam – Belarus – Kazakhstan – Russia
VEFTAVietnam – Switzerland – Norway – Liechtenstein – Iceland
FTAs have been signed
TPPTrans-Pacific Partnership
Brunei, Chile, New Zealand, Singapore, USA, Australia, Peru, Malaysia, Mexico, Canada, Japan,
Taiwan, Korea, Vietnam
RCEPRegional
Comprehensive Economic Partnership
ASEAN + 6(ASEAN, China, Japan, Korea, India,
Australia, New Zealand)
FTAs are under negotiation or just completed negotiation
Vietnam now is under a lot of FTA negotiation with various large partner simultaneouslysuch as TPP, EU.
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Great opportunity ahead!
“The country has the potential to becomeone of the world’s fastest-growing
economiesover the period to 2050,
According to PricewaterhouseCoopers LLP”
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People now being connected!
Leads to the changes of purchasing behavior!
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Internet of Things
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Internet of Things
”The Internet Of Things” will be Huge,
and drive tremendous Valuefor People and Businesses!
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Vietnam
Cambodia
Indonesia
China
India
Sri Lanca
Turkey Bangladesh
Morocco
EgyptIsrael
TurkmenistanCroatia
Romania
MoldovaPoland
Bulgaria
… to a “Global” Sourcing Networkwww.osbholding.com
Source: TESCO
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Online Trending
Source: Nielsen Company
OnlineChannels
OfflineChannels
TraditionalChannels
81%
Percentage of enterprises seeking buyers & sellers online
71%
Percentage of enterprises want to join international trading compared with 2014
Newspaper/Magazine
Yellow Page
Association
Tradeshow
Recommender
Local trading center
B2B Ecommerce
Internet Search Engine
27
28
41
44
48
50
57
56
24
24
35
30
42
48
39
47
26
27
39
40
46
50
52
53
IMPORTANCE OF VARIOUS CHANNELS TO BUYERS
Overall Local Sourcing International Sourcing
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Global E Commerce growth by region
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E Commerce growth by 2015
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Vietnam E-Commerce
• Internet: 39%, ranking No 1 in ASEAN (T1/2014, We are Social and comScore)
• Cell phone: 151% (June, 2013)
• 3G: 37% (Sep, 2013)
Population of VN 2014
Population using the Internet
Estimated value of online
purchases of each
person in 2014
Percentage of Internet
access participating in online shopping
Estimated revenues
from B2C in 2014
90.73 million 39% 145 USD 58% 2.97 billionSource: Vietnam E-Commerce Report 2014, VECITA
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E-Commerce is a KEY strategy
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for the global business EXPANSION
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OVERVIEW
Established since 1999
By 12/2013 Alibaba.com has 43.8 million Members from 240 countries
90% members wishing to buy, that
mean Alibaba has nearly 40 million Buyers
Average member growth 80% per years
Alibaba has 40+ Industries and
5,900+ Product Categories
Alibaba has 5.5 million online stores
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Alibaba Global User Basewww.osbholding.com
Russia2.3+
million
U.K.1.9+
million
Canada2.0+
million
U.S.9.6+
million
Brazil2.1+
million
Turkey647+
thousand
Australia
1.3+million
Germany
609+thousand
Malaysia
909+thousand
Data as of December 31, 2013
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Global buyer share their experiences via Alibaba training videos. It is aimed at providing global buyer the guide to source products on Alibaba.com effectively.
More than 2 million buyer all around the world have been trained so far and highly appreciate such training.
Step 2Buyer Sourcing Event
Step 3RFQs
Step 4Global Tradeshow
Step 1Buyer training
How Alibaba attract buyer to the platform?
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The Buyer Sourcing online or offline will bring the attractive business opportunity for Gold Supplier where they can meet global big buyers
Buyer Sourcing will reduce risk of global product sourcing for big buyer and give more choices with quality suppliers in a short time.
internationalKCX
How Alibaba attract buyer to the platform?
Step 2Buyer Sourcing Event
Step 3RFQs
Step 4Global Tradeshow
Step 1Buyer training
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Identify potential buyer thru RFQs
RFQs (Request For Quotations) This is quality inquiry filter, Industry specialist from Alibaba.com will randomly and send to Alibaba.com member
5000 effective quotations from GGS every day on average but 30% of RFQ have not received RFQ in the first week!
20,000 new RFQ upload on daily basic on the Alibaba.com
Increased 120,000 RFQs every week
Rate of successful order from RFQ is 6 times higher than normal inquiry
Normal InquiryRFQ
0
2
4
6
How Alibaba attract buyer to the platform?
Step 2Buyer Sourcing Event
Step 3RFQs
Step 4Global Tradeshow
Step 1Buyer training
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Alibaba.com has been actively promoting its brand name and Gold Supplier members at a lot of leading international tradeshows around the world.
Hannover Messe, Germany
Las Vegas, SEMA
Asia
Hong Kong
Asian AmericanFrankfort Ambiente
New York
Europe
America
Paris, Batimat
Las Vegas, CES
How Alibaba attract buyer to the platform?
Step 2Buyer Sourcing Event
Step 3RFQs
Step 4Global Tradeshow
Step 1Buyer training
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Buyers’ Best Friends
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Alibaba.com participates in over 35 leading international trade shows per year to help our Gold Supplier members promote their products.
Global Trade Show Promotion
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Vietnamese Member on Alibaba.com
1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015
FIRSTVietnam Member
100,000
members
200,000
members
300,000
members
2013 2014 2015
VN GGS
VN GGS
136%
143%
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VIETNAMESE SUCCESS STORIES
http://osb.alibaba.com
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© 2007-2015 OSB Investment and Technology Join Stock Company.OSB and OSB’s product names are or may be registered trademarks and/or trademarks in Vietnam and/or other countries. The information herein is for
informational purposes only and represents the current view of OSB JSC as of the date of this presentation. Because OSB must respond to changing market conditions, it should not be interpreted to be a commitment on the part of OSB, and OSB cannot guarantee the accuracy of any information provided after the date
of this presentation. OSB MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.