www.pack-track.com pack-track for today & beyond tomorrows packaging ….. andrew streeter...

www.pack-track.com

pack-trackfor today & beyond

Tomorrows Packaging …..Tomorrows Packaging …..

Andrew Streeter

Pack-Track

Breakthrough Innovation - Creating Tomorrow's Products

Wednesday 16th July - Birmingham

©Copyright of Pack-Track Limited July 2008

www.pack-track.com



Packaging is critical to your successPackaging is critical to your success

10 – 70% of cost of goods

It is the brand

Your point of difference & statement of values

Critical investment in a changing world

Protection of product, unit of distribution


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Over Time >>> FutureOver Time >>> Future

Evolu

tion

ary

Sta

ges

Evolu

tion

ary

Sta

ges

ShapeDifferentiationShapeDifferentiation

Usage Features> Friendly

Usage Features> Friendly

Branding CanvasBranding Canvas

Life-StylecomponentLife-Stylecomponent

+Protect+ProtectPack

-Tra

ck D

rives P

ack

Innovatio

n, Ideas,

Change

Sustainability MatchingSustainability Matching

ContainContain

Pack-Track Drives BrandsPack-Track Drives Brands


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Do you have to go through the evolutionary stages to gain success?Do you have to go through the evolutionary stages to gain success?

Key MessagesKey Messages



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Overview | Pack-TrackOverview | Pack-Track

Every day new packaging innovation, ideas & change arrives on the worlds supermarket shelvesEvery day new packaging innovation, ideas & change arrives on the worlds supermarket shelves

Packaging ideas that if you saw, could save you money, time & add values to your brandsPackaging ideas that if you saw, could save you money, time & add values to your brands

We make it possible for you to see & adaptthese pack ideasWe make it possible for you to see & adaptthese pack ideas

Identify & capture these packs. In-store imagesAnalyse, de-construct, record vital detail, lots of imagesProfessional commentary by packaging specialists…make this vital information available to you on-line 24/7

Identify & capture these packs. In-store imagesAnalyse, de-construct, record vital detail, lots of imagesProfessional commentary by packaging specialists…make this vital information available to you on-line 24/7

Inspiration | Cost/Time Saving | Ideation | Alternative/DesignInspiration | Cost/Time Saving | Ideation | Alternative/Design



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25 years | Global team of packaging specialists25 years | Global team of packaging specialists

Identify & capture pack innovation | Unknown ideas everydayIdentify & capture pack innovation | Unknown ideas everyday

Support exclusively branders in FMCG & OTC | Pack2PackSupport exclusively branders in FMCG & OTC | Pack2Pack

Paperless company | 85+% services are web based or supportedPaperless company | 85+% services are web based or supported

Japan packaging reputation | 改善 Kaizen is part of our cultureJapan packaging reputation | 改善 Kaizen is part of our culture

97+% clients gnpd/Datamointor | Pack-Track is professional choice97+% clients gnpd/Datamointor | Pack-Track is professional choice

Website detailed + analysed + images pack ideas | 1000’s packsWebsite detailed + analysed + images pack ideas | 1000’s packs

Overview | Pack-TrackOverview | Pack-Track


The Consumer><

Pack Hierarchy

The Consumer><

Pack Hierarchy

The HotGlobal Pack

Trends that Drive

The HotGlobal Pack

Trends that Drive

20 Pack Ideas & Innovation

to Share


to Share

5 Driversfor

Tomorrow

5 Driversfor

Tomorrow


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Breakthrough Innovation Tomorrow’s Packs



How the consumer identifiesthe pack in-store

Consumer behaviour in-storeOsaka

Packaged Brand Evolution 5Packaged Brand Evolution 5pack-track

for today & beyond


PERSONA

VALUE FOR MONEY

ON-PACK FEATURES

TYPOGRAPHY & BRANDING

SHAPE

COLOURAs

seen o

n t

he s

helf

Packaged Brand Evolution 6Packaged Brand Evolution 6pack-track

for today & beyond



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Colour & shape are vital for effective recognition & brand extensionColour & shape are vital for effective recognition & brand extension


The Consumer><

Pack Hierarchy

The Consumer><

Pack Hierarchy

The HotGlobal Pack

Trends that Drive

The HotGlobal Pack

Trends that Drive


to Share


to Share

5 Driversfor

Tomorrow

5 Driversfor

Tomorrow


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Overt change towards sustainability

Overt change towards sustainability

Pack Innovation|SustainabilityPack Innovation|Sustainability



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Covert change towards sustainability

Covert change towards sustainability

Pack Innovation|SustainabilityPack Innovation|Sustainability



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ShoutingTouchingWorkingEngaging

Packaged Brand InsightsPackaged Brand Insights



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Shouting




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Touching




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Very light one-piece (+membrane)container with multi-function features

Very light one-piece (+membrane)container with multi-function features

Working




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New & promoted closureNew & promoted closure

Engaging




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Packaged Brand >< Consumer Bonding is a powerful weaponPackaged Brand >< Consumer Bonding is a powerful weapon


The Consumer><

Pack Hierarchy

The Consumer><

Pack Hierarchy

The HotGlobal Pack

Trends that Drive

The HotGlobal Pack

Trends that Drive


to Share


to Share

5 Driversfor

Tomorrow

5 Driversfor

Tomorrow


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Pack Innovation | 4 IssuesPack Innovation | 4 Issuespack-track

for today & beyond

www.pack-track.com

investment engaging

recognition

longevity

Brand Values ViaUsage Features

UnitCost Pack Format

TechnicalPerformance

Brand ValuesVisual

Strategic ChangeInvestment


Pack Innovation | 4 IssuesPack Innovation | 4 Issuespack-track

for today & beyond

www.pack-track.com

investment engaging

recognition

longevity

Brand Values ViaUsage Features

UnitCost Pack Format

TechnicalPerformance

Brand ValuesVisual

Strategic ChangeInvestment

Pack Innovation, Ideas & ChangeExamples

We can provide you with PackFocusPackFocus WebPages from the packaging innovation examples that were presented

at the conference.

Just email [email protected]


mailto:[email protected]


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Pack innovation can be/is versatile | Creative medium | Simplicity?Pack innovation can be/is versatile | Creative medium | Simplicity?


The Consumer><

Pack Hierarchy

The Consumer><

Pack Hierarchy

The HotGlobal Pack

Trends that Drive

The HotGlobal Pack

Trends that Drive


to Share


to Share

5 Driversfor

Tomorrow

5 Driversfor

Tomorrow


www.pack-track.com




4 Timing of change

5 New horizons ?

2 Simple packs are good packs

3 Outside the box

1 Convenience is king!

pack-trackfor today & beyond5/20 Pack-Track Hot Topics5/20 Pack-Track Hot Topics



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Pack innovation can be/is versatile | Packaging is a creative mediumPack innovation can be/is versatile | Packaging is a creative medium

Whatever your goals convenience & timing are pivotal to successWhatever your goals convenience & timing are pivotal to success


COMMERCIAL NEED

Convenience

Automation

Optimum Cost

Protects & Contains

CONSUMER NEED

Enhanced choice

Branding/ConsistencyDistribution

Convenience

New

Consumer >< Brand Manufacturer RelationshipConsumer >< Brand Manufacturer Relationship

Lifestyle Bonding

Meeting new needs

Interplay?

Friendliness


Meeting the Change HierarchyMeeting the Change Hierarchy


Packaging Creating Value Drives Packaged BrandsPackaging Creating Value Drives Packaged Brands

Tomorrow it is not just about brand communication with the consumer

It is about a 2-way physical+value relationshipconsumer+packaged brand

Packaging is not just for products

Tomorrow’s Packaging Is…Tomorrow’s Packaging Is…


Packaging is for People


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Pack-Track... pack innovation, ideas & change+ sustainability

www.pack-track.com

Pack-Track... pack innovation, ideas & change+ sustainability

www.pack-track.com

http://www.pack-track.com/

http://www.pack-track.com/

www.pack-track.com pack-track for today & beyond tomorrows packaging ….. andrew streeter...

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