wyoming bar association presentation
TRANSCRIPT
Social Media: Enhance my reputation and make me a better lawyer?
Kevin O'Keefe CEO, LexBlog, Inc.
| ©LexBlog. All rights reserved.
Who am I?
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Raised in rural Wisconsin
Practiced law in rural Wisconsin for 17 years
Helped people online while practicing
Seattle based online law community
Blogging and social media built LexBlog
Executive at LexisNexis
| ©LexBlog. All rights reserved.
Why care about social media?
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67% rely on social media when buying
30% of their time is on social media
71% use Facebook
23% use Twitter
28% use LinkedIn
74% of online adults use social media
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All ages
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Advertising
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Image ℅ Flickr by Mason Wendell
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Audience
Image ℅ Flickr by Exit Festival
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Listening
Image ℅ Flickr by Ben Stanfield
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Feedly: Personalized listening
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Image ℅ Flickr by Asian Development
Relationships
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Word of mouth
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Professional development
Image ℅ Flickr by Asian Development
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Business development
Image ℅ Flickr by Jessica Reeder
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Personally crafted profile
Build network
Share items in status updates
Network with people
Take contacts to face to face
How to use it
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Blogging
Image ℅ Flickr by Maria Reyes-McDavis
Why blog?
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Real lawyers have blogs
Search
iEstablish intimate relationships of trust
Grow network
Become better lawyer
Life changer
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Discover your passion
Focus on a niche
Focus on "a future"
Give of yourself
Establish yourself as "go to" lawyer
You can blog
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Building your blog
Independent publication and site
Title first, firm brand second
iImportance of design
Information about you
Comments
Mobile first
Viewable on social media
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Keys to post success
Short and obvious title
Image
Conversational
Brevity
Be strategic
Relevance
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Delivery of posts
RSS
Email updates
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Image ℅ Flickr by Kevin Lim
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How to use
Start following/listening
Retweet and reply
Create lists
Share items with Twitter attribute
Meet people in the wake
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How to use
Get comfortable with privacy
Social is personal and professional
Share personal and business items
Add real friends
Add "Facebook Friends"
Messenger
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Realauthenticengagement
Image ℅ Flickr by Oliver Lavery
| ©LexBlog. All rights reserved.
Aim high
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Image ℅ Flickr by photophilde
| ©LexBlog. All rights reserved.
Why not you?
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| ©LexBlog. All rights reserved.29
My company: LexBlog, Inc.My blog: Real Lawyers Have Blogs
Twitter: @kevinokeefeLinkedIn: in/kevinokeefeFacebook: kokeefe
Kevin O'Keefe