Source: TVB Media Comparisons Study 2012. Knowledge Networks Inc. Custom Survey.

Television reaches more people than any other medium

236.6

26.7

98.098.5

16.7

Television

Magazine

Newspaper

Internet Radio

Minutes Spent Per Day

Adults spend more time with Television than any other media!

Source: TVB Media Comparisons Study 2012

Television is more influential inpurchasing decisions

Source: TVB Media Comparisons Study 2012

• Cincinnatians Watch Nearly 5 Hours of TV Per DAY

• Cincinnatians 73% of Cincinnatians watch TV live! 27% watch on demand

• Television is the PERFECT way to engage your viewers via Facebook and YouTube with two screen technology

Time Warner Cable only reaches 42% of the DMA’S 876,290 households.

That means more than half of the DMA could never see your commercial (over 500,000 households!)

Source: Nielsen Nov14

Broadcast TV 100%

Broadcast Reaches100% of TV Homes

Time Warner Cable misses more than half of Greater Cincinnati

otherCable3%

Cost to Reach ONE person:Direct Mail = 36¢ Yellow Pages = 35¢Newspaper = 10¢

Cable = 7¢Radio = 3¢

Broadcast TV = 1¢

Source: TVB Media Comparisons Study

Television is the most Cost Efficient form of Advertising

Source: Nielsen Nov14 (includes local newscasts – morning, noon, early and late).

26%

Local 12 News Reaches More Viewers than the Competition

Source: Nielsen Nov14. *on WSTR

WCPO WLWT WXIX

ADULTS 35+ RTG Viewers RTG Viewers RTG Viewers RTG Viewers

M-F 5a-6a 2.7 32,800 1.9 22,900 1.7 20,900 1.2 14,600

M-F 6a-7a 4.9 58,900 2.5 30,200 2.4 29,200 1.7 20,700

M-F 7a-9a 2.4 29,300

M-F 12p 4.9 59,200 3.2 38,300 1.5 18,000

M-F 4p–4:30p 4.6 55,600 1.2 14,300

M-F 4:30p-5p 5.2 62,300 1.2 14,300

M-F 5p–5:30p 6.2 75,000 3.2 38,900 2.9 35,300

M-F 5:30p-6p 6.5 77,900 4.4 53,700 2.9 35,300

M-F 6p–6:30p 7.3 88,500 5.7 69,100 4.1 49,900

M-F 6:30p-7p 2.1 25,400

M-F 10p 2.5* 30,100 2.4 29,000

M-F 11p–11:35p 6.5 78,300 5.4 64,900 3.7 45,100

TOTAL 51.3 618,600 28.7 346,600 19.2 233,700 9.8 119,000

Local 12 News is #1 Throughout the Day

…that’s MORE than a Bengals crowd AND a Reds crowd combined!

+

Source: Nielsen Nov14/Feb14 (M-F 7:30p, P2+). Bengals & Reds average home attendance combined; 91,300 in 2014.

Just 1 commercial during The Big Bang Theory on WSTRwould get YOU in front of 100,000 Viewers!

63% More Likely 118% More Likely

34% More Likely

20% More Likely

42% More Likely95% More Likely

15% More Likely26% More Likely

56% More Likely39% More Likely

79% More Likely

55% More Likely

Source: 2012 Doublebase GfK MRI applied to local market income data

WSTR Prime is the most efficient choice for reaching A50+

Source: Nielsen May14. M-Su 8-11p (WKRC, WLWT, WCPO), M-Su 8-10p (WXIX), M-F 8-10p (WSTR, THE CW)

Station (%) of AudienceAGED 50+

WSTR 81%

WKRC 70%WCPO 57%

WLWT 55%

WXIX 55%

THE CW 34%

Source: Nielsen Feb14

Source: Nielsen Jan14

“The 100” & “The Originals” beat American Idol!Station Program Day Time A1849 RTGTHE CW THE 100 WED 9:00PM 3.3WLWT LAW&ORDER: SVU WED 9:00PM 3.0WCPO CELEBRITY-SWAP TUE 10:00PM 3.0WCPO TROPHY WIFE TUE 9:30PM 2.9WCPO MIXOLOGY WED 9:30PM 2.9WXIX AMERICAN IDOL-WED WED 8:00PM 2.8

WLWT SNL PRIME SAT 10:00PM 2.8WCPO SHARK TANK FRI 9:00PM 2.7

THE CW THE ORIGINALS TUE 8:00PM 2.7WXIX AMERICAN IDOL-THU THU 9:00PM 2.6

WLWT DATELINE FRI 8:00PM 2.6WXIX KITCHEN NIGHTMARES FRI 9:00PM 2.5WCPO MARVEL-SHIELD TUE 8:00PM 2.5WCPO REVENGE SUN 10:00PM 2.4WXIX MINDY PROJECT TUE 9:30PM 2.3WCPO 20/20 FRI 10:00PM 2.1

THE CW SUPERNATURAL TUE 9:00PM 2.0WXIX HELL’S KITCHEN THU 8:00PM 1.9

WLWT CHICAGO PD WED 10:00PM 1.8WLWT CHICAGO FIRE TUE 10:00PM 1.8WXIX KITCHEN NIGHTMARES FRI 8:00PM 1.7WXIX GLEE TUE 8:00PM 1.6

Source: Nielsen May14.(shows airing in multiple weeks)