x-ray and ultrasound for business - deutsche messe · pdf file home | slides | layout 12,10...

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What ICT Companies need

to do in the times of

Digital Transformation

and Industry 4.0

Michel Lason

Homburg & Partner

CeBIT 2016

17th March 2016

X-Ray and Ultrasound for Business:

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Competence Center ICT/ Michel Lason/ 17th March 2016

X-Ray and Ultrasound for Business: What ICT Companies need to do in the times of Digital Transformation and Industry 4.0 2

You have to power to change the way we do business

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Competence Center ICT/ Michel Lason/ 17th March 2016

X-Ray and Ultrasound for Business: What ICT Companies need to do in the times of Digital Transformation and Industry 4.0 3

“Just as X-Rays and ultrasound advanced medicine,

Digital Transformation, Internet of Things and

Industry 4.0 will advance the way we do business.”

based on a quote of Prof. Dr. Elgar Fleisch in 2008 (!), Professor for Information & Technology Management at

the University of St. Gallen and ETH – Swiss Federal Institute of Technology Zurich

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Competence Center ICT/ Michel Lason/ 17th March 2016

X-Ray and Ultrasound for Business: What ICT Companies need to do in the times of Digital Transformation and Industry 4.0 4

Solution

and

Service

Provider

Made to

Stock and

Made to

Order

Digital

Communi-

cation

B2B2C

Focus on

Customer

Needs

On-Time-

In-Full

Service

Level

Directly and

Multi-

channel

Delivery

Standard &

Customized

Solutions

Flexible

Production

Order Taker Made to

Stock

Traditional

Communi-

cation

Unknown

Consumer

Standard

Delivery

Distribution

through

Wholesaler

Standard

Catalogue

Volume

Production

Sales Warehouse Marketing End

Customer

Order

Fulfilment Logistics Product Production

The old

grey world

The new

blue world

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Competence Center ICT/ Michel Lason/ 17th March 2016

X-Ray and Ultrasound for Business: What ICT Companies need to do in the times of Digital Transformation and Industry 4.0 5

Procurement

Technology Development

Human Resource Management

Infrastructure

Service

Marketing

&

Sales

Outbound

Logistics

Production

Inbound

Logistics

Controlling Logistics Administration Research Development

Services Production Product Marketing Sales

Fields of Application of ICT

Manufacturer Consumer Retail

 Classic Value Chain (simplified): B2B2C

Post Digital Transformation Value Chain: C2B2B

Manufacturer

Consumer

Multichannel

„It‘s about me“  New Business Models

Online & Offline

 

I II

Digital Transformation

The customer wants to be

integrated in the production

and provision of tailored

services and products at any

time and from any where

Engaging and embedding

ICT in the right field of

application, in the right

way, can release new value

potential in the whole value

creation process and

provides for new business

models

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Competence Center ICT/ Michel Lason/ 17th March 2016

X-Ray and Ultrasound for Business: What ICT Companies need to do in the times of Digital Transformation and Industry 4.0 6

Thus the big picture we have is getting sharper by the

minute – and we have the capability to see clearly

This new clarity and transparency along the value

creation has the capacity to change business for good

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