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    What ICT Companies need

    to do in the times of

    Digital Transformation

    and Industry 4.0

    Michel Lason

    Homburg & Partner

    CeBIT 2016

    17th March 2016

    X-Ray and Ultrasound for Business:

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    12,10 12,10 7,94

    12,10 12,10 7,94

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    5,58

    6,70

    6,70

    5,58

    6,70

    4,40

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    Competence Center ICT/ Michel Lason/ 17th March 2016

    X-Ray and Ultrasound for Business: What ICT Companies need to do in the times of Digital Transformation and Industry 4.0 2

    You have to power to change the way we do business

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    6,70

    6,70

    5,58

    6,70

    4,40

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    Competence Center ICT/ Michel Lason/ 17th March 2016

    X-Ray and Ultrasound for Business: What ICT Companies need to do in the times of Digital Transformation and Industry 4.0 3

    “Just as X-Rays and ultrasound advanced medicine,

    Digital Transformation, Internet of Things and

    Industry 4.0 will advance the way we do business.”

    based on a quote of Prof. Dr. Elgar Fleisch in 2008 (!), Professor for Information & Technology Management at

    the University of St. Gallen and ETH – Swiss Federal Institute of Technology Zurich

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    12,10 12,10 7,94

    12,10 12,10 7,94

    4,40

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    6,70

    6,70

    5,58

    6,70

    4,40

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    Competence Center ICT/ Michel Lason/ 17th March 2016

    X-Ray and Ultrasound for Business: What ICT Companies need to do in the times of Digital Transformation and Industry 4.0 4

    Solution

    and

    Service

    Provider

    Made to

    Stock and

    Made to

    Order

    Digital

    Communi-

    cation

    B2B2C

    Focus on

    Customer

    Needs

    On-Time-

    In-Full

    Service

    Level

    Directly and

    Multi-

    channel

    Delivery

    Standard &

    Customized

    Solutions

    Flexible

    Production

    Order Taker Made to

    Stock

    Traditional

    Communi-

    cation

    Unknown

    Consumer

    Standard

    Delivery

    Distribution

    through

    Wholesaler

    Standard

    Catalogue

    Volume

    Production

    Sales Warehouse Marketing End

    Customer

    Order

    Fulfilment Logistics Product Production

    The old

    grey world

    The new

    blue world

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    12,10 12,10 7,94

    12,10 12,10 7,94

    4,40

    5,58

    6,70

    6,70

    5,58

    6,70

    4,40

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    Competence Center ICT/ Michel Lason/ 17th March 2016

    X-Ray and Ultrasound for Business: What ICT Companies need to do in the times of Digital Transformation and Industry 4.0 5

    Procurement

    Technology Development

    Human Resource Management

    Infrastructure

    Service

    Marketing

    &

    Sales

    Outbound

    Logistics

    Production

    Inbound

    Logistics

    Controlling Logistics Administration Research Development

    Services Production Product Marketing Sales

    Fields of Application of ICT

    Manufacturer Consumer Retail

     Classic Value Chain (simplified): B2B2C

    Post Digital Transformation Value Chain: C2B2B

    Manufacturer

    Consumer

    Multichannel

    „It‘s about me“  New Business Models

    Online & Offline

     

    I II

    Digital Transformation

    The customer wants to be

    integrated in the production

    and provision of tailored

    services and products at any

    time and from any where

    Engaging and embedding

    ICT in the right field of

    application, in the right

    way, can release new value

    potential in the whole value

    creation process and

    provides for new business

    models

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    12,10 12,10 7,94

    12,10 12,10 7,94

    4,40

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    6,70

    6,70

    5,58

    6,70

    4,40

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    Competence Center ICT/ Michel Lason/ 17th March 2016

    X-Ray and Ultrasound for Business: What ICT Companies need to do in the times of Digital Transformation and Industry 4.0 6

    Thus the big picture we have is getting sharper by the

    minute – and we have the capability to see clearly

    This new clarity and transparency along the value

    creation has the capacity to change business for good

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