documentx6
TRANSCRIPT
X6Correlations
X6 - Product
Quality
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X6 - Product Quality
Pearson Correlation 1 .567** .306 .526** .146 .501**
Sig. (2-tailed) .001 .089 .002 .424 .003
N 32 32 32 32 32 32
X19 - Satisfaction
Pearson Correlation .567** 1 .591** .499** .223 .733**
Sig. (2-tailed) .001 .000 .004 .221 .000
N 32 32 32 32 32 32
X20 - Likely to Recommend
Pearson Correlation .306 .591** 1 .532** -.016 .588**
Sig. (2-tailed) .089 .000 .002 .932 .000
N 32 32 32 32 32 32
X21 - Likely to Purchase
Pearson Correlation .526** .499** .532** 1 -.322 .388*
Sig. (2-tailed) .002 .004 .002 .072 .028
N 32 32 32 32 32 32
X22 - Purchase Level
Pearson Correlation .146 .223 -.016 -.322 1 .264
Sig. (2-tailed) .424 .221 .932 .072 .144
N 32 32 32 32 32 32
X23 - Consider Strategic
Alliance
Pearson Correlation .501** .733** .588** .388* .264 1
Sig. (2-tailed) .003 .000 .000 .028 .144
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X6 - Product
Quality
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X6 - Product Quality
Pearson Correlation 1 .188 .118 .118 .351* -.030
Sig. (2-tailed) .281 .500 .501 .039 .865
N 35 35 35 35 35 35
X19 - Satisfaction
Pearson Correlation .188 1 .487** .457** .613** .496**
Sig. (2-tailed) .281 .003 .006 .000 .002
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .118 .487** 1 .215 .308 .488**
Sig. (2-tailed) .500 .003 .215 .072 .003
N 35 35 35 35 35 35
X21 - Likely to Purchase Pearson Correlation .118 .457** .215 1 .325 .430**
Sig. (2-tailed) .501 .006 .215 .057 .010
N 35 35 35 35 35 35
X22 - Purchase Level
Pearson Correlation .351* .613** .308 .325 1 .361*
Sig. (2-tailed) .039 .000 .072 .057 .033
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation -.030 .496** .488** .430** .361* 1
Sig. (2-tailed) .865 .002 .003 .010 .033
N 35 35 35 35 35 35
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).
Correlations
X6 - Product
Quality
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X6 - Product Quality
Pearson Correlation 1 .425* .487** .571** .106 .233
Sig. (2-tailed) .014 .004 .001 .558 .193
N 33 33 33 33 33 33
X19 - Satisfaction
Pearson Correlation .425* 1 .713** .629** .116 .581**
Sig. (2-tailed) .014 .000 .000 .522 .000
N 33 33 33 33 33 33
X20 - Likely to Recommend
Pearson Correlation .487** .713** 1 .757** .095 .533**
Sig. (2-tailed) .004 .000 .000 .597 .001
N 33 33 33 33 33 33
X21 - Likely to Purchase
Pearson Correlation .571** .629** .757** 1 .100 .486**
Sig. (2-tailed) .001 .000 .000 .581 .004
N 33 33 33 33 33 33
X22 - Purchase Level
Pearson Correlation .106 .116 .095 .100 1 -.146
Sig. (2-tailed) .558 .522 .597 .581 .418
N 33 33 33 33 33 33
X23 - Consider Strategic
Alliance
Pearson Correlation .233 .581** .533** .486** -.146 1
Sig. (2-tailed) .193 .000 .001 .004 .418
N 33 33 33 33 33 33
*. Correlation is significant at the 0.05 level (2-tailed).
**. Correlation is significant at the 0.01 level (2-tailed).
X7Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X7 - E-Commerce
Activities
X19 - Satisfaction
Pearson Correlation 1 .591** .499** .223 .733** .453**
Sig. (2-tailed) .000 .004 .221 .000 .009
N 32 32 32 32 32 32
X20 - Likely to Recommend
Pearson Correlation .591** 1 .532** -.016 .588** .302
Sig. (2-tailed) .000 .002 .932 .000 .093
N 32 32 32 32 32 32
X21 - Likely to Purchase
Pearson Correlation .499** .532** 1 -.322 .388* .023
Sig. (2-tailed) .004 .002 .072 .028 .900
N 32 32 32 32 32 32
X22 - Purchase Level
Pearson Correlation .223 -.016 -.322 1 .264 .467**
Sig. (2-tailed) .221 .932 .072 .144 .007
N 32 32 32 32 32 32
X23 - Consider Strategic
Alliance
Pearson Correlation .733** .588** .388* .264 1 .572**
Sig. (2-tailed) .000 .000 .028 .144 .001
N 32 32 32 32 32 32
X7 - E-Commerce Activities
Pearson Correlation .453** .302 .023 .467** .572** 1
Sig. (2-tailed) .009 .093 .900 .007 .001
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X7 - E-Commerce
Activities
X19 - Satisfaction
Pearson Correlation 1 .487** .457** .613** .496** .287
Sig. (2-tailed) .003 .006 .000 .002 .094
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .487** 1 .215 .308 .488** .159
Sig. (2-tailed) .003 .215 .072 .003 .361
N 35 35 35 35 35 35
X21 - Likely to Purchase
Pearson Correlation .457** .215 1 .325 .430** .165
Sig. (2-tailed) .006 .215 .057 .010 .343
N 35 35 35 35 35 35
X22 - Purchase Level Pearson Correlation .613** .308 .325 1 .361* .383*
Sig. (2-tailed) .000 .072 .057 .033 .023
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 .287
Sig. (2-tailed) .002 .003 .010 .033 .094
N 35 35 35 35 35 35
X7 - E-Commerce Activities
Pearson Correlation .287 .159 .165 .383* .287 1
Sig. (2-tailed) .094 .361 .343 .023 .094
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X7 - E-Commerce
Activities
X19 - Satisfaction
Pearson Correlation 1 .713** .629** .116 .581** .498**
Sig. (2-tailed) .000 .000 .522 .000 .003
N 33 33 33 33 33 33
X20 - Likely to Recommend
Pearson Correlation .713** 1 .757** .095 .533** .412*
Sig. (2-tailed) .000 .000 .597 .001 .017
N 33 33 33 33 33 33
X21 - Likely to Purchase
Pearson Correlation .629** .757** 1 .100 .486** .277
Sig. (2-tailed) .000 .000 .581 .004 .119
N 33 33 33 33 33 33
X22 - Purchase Level
Pearson Correlation .116 .095 .100 1 -.146 .189
Sig. (2-tailed) .522 .597 .581 .418 .293
N 33 33 33 33 33 33
X23 - Consider Strategic
Alliance
Pearson Correlation .581** .533** .486** -.146 1 .200
Sig. (2-tailed) .000 .001 .004 .418 .264
N 33 33 33 33 33 33
X7 - E-Commerce Activities
Pearson Correlation .498** .412* .277 .189 .200 1
Sig. (2-tailed) .003 .017 .119 .293 .264
N 33 33 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
X8Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X8 - Technical
Support
X19 - Satisfaction
Pearson Correlation 1 .591** .499** .223 .733** .106
Sig. (2-tailed) .000 .004 .221 .000 .563
N 32 32 32 32 32 32
X20 - Likely to Recommend
Pearson Correlation .591** 1 .532** -.016 .588** .175
Sig. (2-tailed) .000 .002 .932 .000 .339
N 32 32 32 32 32 32
X21 - Likely to Purchase
Pearson Correlation .499** .532** 1 -.322 .388* .247
Sig. (2-tailed) .004 .002 .072 .028 .174
N 32 32 32 32 32 32
X22 - Purchase Level
Pearson Correlation .223 -.016 -.322 1 .264 -.206
Sig. (2-tailed) .221 .932 .072 .144 .258
N 32 32 32 32 32 32
X23 - Consider Strategic
Alliance
Pearson Correlation .733** .588** .388* .264 1 .001
Sig. (2-tailed) .000 .000 .028 .144 .994
N 32 32 32 32 32 32
X8 - Technical Support
Pearson Correlation .106 .175 .247 -.206 .001 1
Sig. (2-tailed) .563 .339 .174 .258 .994
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X8 - Technical
Support
X19 - Satisfaction
Pearson Correlation 1 .487** .457** .613** .496** .033
Sig. (2-tailed) .003 .006 .000 .002 .851
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .487** 1 .215 .308 .488** .064
Sig. (2-tailed) .003 .215 .072 .003 .715
N 35 35 35 35 35 35
X21 - Likely to Purchase Pearson Correlation .457** .215 1 .325 .430** -.153
Sig. (2-tailed) .006 .215 .057 .010 .381
N 35 35 35 35 35 35
X22 - Purchase Level
Pearson Correlation .613** .308 .325 1 .361* -.399*
Sig. (2-tailed) .000 .072 .057 .033 .018
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 -.188
Sig. (2-tailed) .002 .003 .010 .033 .280
N 35 35 35 35 35 35
X8 - Technical Support
Pearson Correlation .033 .064 -.153 -.399* -.188 1
Sig. (2-tailed) .851 .715 .381 .018 .280
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X8 - Technical
Support
X19 - Satisfaction
Pearson Correlation 1 .713** .629** .116 .581** -.034
Sig. (2-tailed) .000 .000 .522 .000 .851
N 33 33 33 33 33 33
X20 - Likely to Recommend
Pearson Correlation .713** 1 .757** .095 .533** .155
Sig. (2-tailed) .000 .000 .597 .001 .390
N 33 33 33 33 33 33
X21 - Likely to Purchase
Pearson Correlation .629** .757** 1 .100 .486** .168
Sig. (2-tailed) .000 .000 .581 .004 .351
N 33 33 33 33 33 33
X22 - Purchase Level
Pearson Correlation .116 .095 .100 1 -.146 -.022
Sig. (2-tailed) .522 .597 .581 .418 .905
N 33 33 33 33 33 33
X23 - Consider Strategic
Alliance
Pearson Correlation .581** .533** .486** -.146 1 .063
Sig. (2-tailed) .000 .001 .004 .418 .727
N 33 33 33 33 33 33
X8 - Technical SupportPearson Correlation -.034 .155 .168 -.022 .063 1
Sig. (2-tailed) .851 .390 .351 .905 .727
N 33 33 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).
X9
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X9 - Complaint
Resolution
X19 - Satisfaction
Pearson Correlation 1 .591** .499** .223 .733** .556**
Sig. (2-tailed) .000 .004 .221 .000 .001
N 32 32 32 32 32 32
X20 - Likely to Recommend
Pearson Correlation .591** 1 .532** -.016 .588** .173
Sig. (2-tailed) .000 .002 .932 .000 .343
N 32 32 32 32 32 32
X21 - Likely to Purchase
Pearson Correlation .499** .532** 1 -.322 .388* .223
Sig. (2-tailed) .004 .002 .072 .028 .220
N 32 32 32 32 32 32
X22 - Purchase Level
Pearson Correlation .223 -.016 -.322 1 .264 .455**
Sig. (2-tailed) .221 .932 .072 .144 .009
N 32 32 32 32 32 32
X23 - Consider Strategic
Alliance
Pearson Correlation .733** .588** .388* .264 1 .492**
Sig. (2-tailed) .000 .000 .028 .144 .004
N 32 32 32 32 32 32
X9 - Complaint Resolution
Pearson Correlation .556** .173 .223 .455** .492** 1
Sig. (2-tailed) .001 .343 .220 .009 .004
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X9 - Complaint
Resolution
X19 - Satisfaction
Pearson Correlation 1 .487** .457** .613** .496** .530**
Sig. (2-tailed) .003 .006 .000 .002 .001
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .487** 1 .215 .308 .488** .272
Sig. (2-tailed) .003 .215 .072 .003 .114
N 35 35 35 35 35 35
X21 - Likely to Purchase Pearson Correlation .457** .215 1 .325 .430** .017
Sig. (2-tailed) .006 .215 .057 .010 .922
N 35 35 35 35 35 35
X22 - Purchase Level
Pearson Correlation .613** .308 .325 1 .361* .202
Sig. (2-tailed) .000 .072 .057 .033 .245
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 .346*
Sig. (2-tailed) .002 .003 .010 .033 .042
N 35 35 35 35 35 35
X9 - Complaint Resolution
Pearson Correlation .530** .272 .017 .202 .346* 1
Sig. (2-tailed) .001 .114 .922 .245 .042
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X9 - Complaint
Resolution
X19 - Satisfaction
Pearson Correlation 1 .713** .629** .116 .581** .032
Sig. (2-tailed) .000 .000 .522 .000 .860
N 33 33 33 33 33 33
X20 - Likely to Recommend
Pearson Correlation .713** 1 .757** .095 .533** .073
Sig. (2-tailed) .000 .000 .597 .001 .688
N 33 33 33 33 33 33
X21 - Likely to Purchase
Pearson Correlation .629** .757** 1 .100 .486** -.051
Sig. (2-tailed) .000 .000 .581 .004 .780
N 33 33 33 33 33 33
X22 - Purchase Level
Pearson Correlation .116 .095 .100 1 -.146 .382*
Sig. (2-tailed) .522 .597 .581 .418 .028
N 33 33 33 33 33 33
X23 - Consider Strategic
Alliance
Pearson Correlation .581** .533** .486** -.146 1 .148
Sig. (2-tailed) .000 .001 .004 .418 .412
N 33 33 33 33 33 33
X9 - Complaint ResolutionPearson Correlation .032 .073 -.051 .382* .148 1
Sig. (2-tailed) .860 .688 .780 .028 .412
N 33 33 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
X10
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X10 – Advertising
X19 - Satisfaction
Pearson Correlation 1 .591** .499** .223 .733** .120
Sig. (2-tailed) .000 .004 .221 .000 .512
N 32 32 32 32 32 32
X20 - Likely to Recommend
Pearson Correlation .591** 1 .532** -.016 .588** .048
Sig. (2-tailed) .000 .002 .932 .000 .795
N 32 32 32 32 32 32
X21 - Likely to Purchase
Pearson Correlation .499** .532** 1 -.322 .388* .099
Sig. (2-tailed) .004 .002 .072 .028 .590
N 32 32 32 32 32 32
X22 - Purchase Level
Pearson Correlation .223 -.016 -.322 1 .264 .093
Sig. (2-tailed) .221 .932 .072 .144 .614
N 32 32 32 32 32 32
X23 - Consider Strategic
Alliance
Pearson Correlation .733** .588** .388* .264 1 -.019
Sig. (2-tailed) .000 .000 .028 .144 .916
N 32 32 32 32 32 32
X10 - Advertising
Pearson Correlation .120 .048 .099 .093 -.019 1
Sig. (2-tailed) .512 .795 .590 .614 .916
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X10 – Advertising
X19 - Satisfaction
Pearson Correlation 1 .487** .457** .613** .496** .206
Sig. (2-tailed) .003 .006 .000 .002 .234
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .487** 1 .215 .308 .488** .157
Sig. (2-tailed) .003 .215 .072 .003 .369
N 35 35 35 35 35 35
X21 - Likely to Purchase Pearson Correlation .457** .215 1 .325 .430** .049
Sig. (2-tailed) .006 .215 .057 .010 .779
N 35 35 35 35 35 35
X22 - Purchase Level
Pearson Correlation .613** .308 .325 1 .361* .488**
Sig. (2-tailed) .000 .072 .057 .033 .003
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 .072
Sig. (2-tailed) .002 .003 .010 .033 .682
N 35 35 35 35 35 35
X10 - Advertising
Pearson Correlation .206 .157 .049 .488** .072 1
Sig. (2-tailed) .234 .369 .779 .003 .682
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X10 - Advertising
X19 - Satisfaction
Pearson Correlation 1 .713** .629** .116 .581** .425*
Sig. (2-tailed) .000 .000 .522 .000 .014
N 33 33 33 33 33 33
X20 - Likely to Recommend
Pearson Correlation .713** 1 .757** .095 .533** .144
Sig. (2-tailed) .000 .000 .597 .001 .425
N 33 33 33 33 33 33
X21 - Likely to Purchase
Pearson Correlation .629** .757** 1 .100 .486** .201
Sig. (2-tailed) .000 .000 .581 .004 .261
N 33 33 33 33 33 33
X22 - Purchase Level
Pearson Correlation .116 .095 .100 1 -.146 -.110
Sig. (2-tailed) .522 .597 .581 .418 .542
N 33 33 33 33 33 33
X23 - Consider Strategic
Alliance
Pearson Correlation .581** .533** .486** -.146 1 .112
Sig. (2-tailed) .000 .001 .004 .418 .535
N 33 33 33 33 33 33
X10 - AdvertisingPearson Correlation .425* .144 .201 -.110 .112 1
Sig. (2-tailed) .014 .425 .261 .542 .535
N 33 33 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
X11
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X11 - Product
Line
X19 - Satisfaction
Pearson Correlation 1 .591** .499** .223 .733** .472**
Sig. (2-tailed) .000 .004 .221 .000 .006
N 32 32 32 32 32 32
X20 - Likely to Recommend
Pearson Correlation .591** 1 .532** -.016 .588** .300
Sig. (2-tailed) .000 .002 .932 .000 .095
N 32 32 32 32 32 32
X21 - Likely to Purchase
Pearson Correlation .499** .532** 1 -.322 .388* .338
Sig. (2-tailed) .004 .002 .072 .028 .059
N 32 32 32 32 32 32
X22 - Purchase Level
Pearson Correlation .223 -.016 -.322 1 .264 .261
Sig. (2-tailed) .221 .932 .072 .144 .150
N 32 32 32 32 32 32
X23 - Consider Strategic
Alliance
Pearson Correlation .733** .588** .388* .264 1 .403*
Sig. (2-tailed) .000 .000 .028 .144 .022
N 32 32 32 32 32 32
X11 - Product Line
Pearson Correlation .472** .300 .338 .261 .403* 1
Sig. (2-tailed) .006 .095 .059 .150 .022
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X11 - Product
Line
X19 - Satisfaction
Pearson Correlation 1 .487** .457** .613** .496** .488**
Sig. (2-tailed) .003 .006 .000 .002 .003
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .487** 1 .215 .308 .488** .242
Sig. (2-tailed) .003 .215 .072 .003 .162
N 35 35 35 35 35 35
X21 - Likely to Purchase Pearson Correlation .457** .215 1 .325 .430** .086
Sig. (2-tailed) .006 .215 .057 .010 .622
N 35 35 35 35 35 35
X22 - Purchase Level
Pearson Correlation .613** .308 .325 1 .361* .025
Sig. (2-tailed) .000 .072 .057 .033 .886
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 .014
Sig. (2-tailed) .002 .003 .010 .033 .935
N 35 35 35 35 35 35
X11 - Product Line
Pearson Correlation .488** .242 .086 .025 .014 1
Sig. (2-tailed) .003 .162 .622 .886 .935
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X11 - Product
Line
X19 - Satisfaction
Pearson Correlation 1 .713** .629** .116 .581** -.009
Sig. (2-tailed) .000 .000 .522 .000 .959
N 33 33 33 33 33 33
X20 - Likely to Recommend
Pearson Correlation .713** 1 .757** .095 .533** -.107
Sig. (2-tailed) .000 .000 .597 .001 .554
N 33 33 33 33 33 33
X21 - Likely to Purchase
Pearson Correlation .629** .757** 1 .100 .486** .019
Sig. (2-tailed) .000 .000 .581 .004 .915
N 33 33 33 33 33 33
X22 - Purchase Level
Pearson Correlation .116 .095 .100 1 -.146 .525**
Sig. (2-tailed) .522 .597 .581 .418 .002
N 33 33 33 33 33 33
X23 - Consider Strategic
Alliance
Pearson Correlation .581** .533** .486** -.146 1 -.055
Sig. (2-tailed) .000 .001 .004 .418 .760
N 33 33 33 33 33 33
X11 - Product Line
Pearson Correlation -.009 -.107 .019 .525** -.055 1
Sig. (2-tailed) .959 .554 .915 .002 .760
N 33 33 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).
X12
X12Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X12 - Salesforce
Image
X19 - Satisfaction
Pearson Correlation 1 .591** .499** .223 .733** .434*
Sig. (2-tailed) .000 .004 .221 .000 .013
N 32 32 32 32 32 32
X20 - Likely to Recommend
Pearson Correlation .591** 1 .532** -.016 .588** .295
Sig. (2-tailed) .000 .002 .932 .000 .101
N 32 32 32 32 32 32
X21 - Likely to Purchase
Pearson Correlation .499** .532** 1 -.322 .388* -.026
Sig. (2-tailed) .004 .002 .072 .028 .887
N 32 32 32 32 32 32
X22 - Purchase Level
Pearson Correlation .223 -.016 -.322 1 .264 .204
Sig. (2-tailed) .221 .932 .072 .144 .263
N 32 32 32 32 32 32
X23 - Consider Strategic
Alliance
Pearson Correlation .733** .588** .388* .264 1 .355*
Sig. (2-tailed) .000 .000 .028 .144 .046
N 32 32 32 32 32 32
X12 - Salesforce Image
Pearson Correlation .434* .295 -.026 .204 .355* 1
Sig. (2-tailed) .013 .101 .887 .263 .046
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X12 - Salesforce
Image
X19 - Satisfaction Pearson Correlation 1 .487** .457** .613** .496** .348*
Sig. (2-tailed) .003 .006 .000 .002 .041
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .487** 1 .215 .308 .488** .247
Sig. (2-tailed) .003 .215 .072 .003 .153
N 35 35 35 35 35 35
X21 - Likely to Purchase
Pearson Correlation .457** .215 1 .325 .430** .272
Sig. (2-tailed) .006 .215 .057 .010 .114
N 35 35 35 35 35 35
X22 - Purchase Level Pearson Correlation .613** .308 .325 1 .361* .363*
Sig. (2-tailed) .000 .072 .057 .033 .032
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 .305
Sig. (2-tailed) .002 .003 .010 .033 .075
N 35 35 35 35 35 35
X12 - Salesforce Image
Pearson Correlation .348* .247 .272 .363* .305 1
Sig. (2-tailed) .041 .153 .114 .032 .075
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X12 - Salesforce
Image
X19 - Satisfaction
Pearson Correlation 1 .713** .629** .116 .581** .778**
Sig. (2-tailed) .000 .000 .522 .000 .000
N 33 33 33 33 33 33
X20 - Likely to Recommend
Pearson Correlation .713** 1 .757** .095 .533** .568**
Sig. (2-tailed) .000 .000 .597 .001 .001
N 33 33 33 33 33 33
X21 - Likely to Purchase
Pearson Correlation .629** .757** 1 .100 .486** .555**
Sig. (2-tailed) .000 .000 .581 .004 .001
N 33 33 33 33 33 33
X22 - Purchase Level
Pearson Correlation .116 .095 .100 1 -.146 .038
Sig. (2-tailed) .522 .597 .581 .418 .835
N 33 33 33 33 33 33
X23 - Consider Strategic
Alliance
Pearson Correlation .581** .533** .486** -.146 1 .399*
Sig. (2-tailed) .000 .001 .004 .418 .021
N 33 33 33 33 33 33
X12 - Salesforce Image
Pearson Correlation .778** .568** .555** .038 .399* 1
Sig. (2-tailed) .000 .001 .001 .835 .021
N 33 33 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
X13
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X13 - Competitive
Pricing
X19 - Satisfaction
Pearson Correlation 1 .591** .499** .223 .733** -.345
Sig. (2-tailed) .000 .004 .221 .000 .053
N 32 32 32 32 32 32
X20 - Likely to Recommend
Pearson Correlation .591** 1 .532** -.016 .588** -.160
Sig. (2-tailed) .000 .002 .932 .000 .381
N 32 32 32 32 32 32
X21 - Likely to Purchase
Pearson Correlation .499** .532** 1 -.322 .388* -.408*
Sig. (2-tailed) .004 .002 .072 .028 .021
N 32 32 32 32 32 32
X22 - Purchase Level
Pearson Correlation .223 -.016 -.322 1 .264 .173
Sig. (2-tailed) .221 .932 .072 .144 .343
N 32 32 32 32 32 32
X23 - Consider Strategic
Alliance
Pearson Correlation .733** .588** .388* .264 1 -.070
Sig. (2-tailed) .000 .000 .028 .144 .705
N 32 32 32 32 32 32
X13 - Competitive Pricing
Pearson Correlation -.345 -.160 -.408* .173 -.070 1
Sig. (2-tailed) .053 .381 .021 .343 .705
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X13 - Competitive
Pricing
X19 - Satisfaction
Pearson Correlation 1 .487** .457** .613** .496** .121
Sig. (2-tailed) .003 .006 .000 .002 .490
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .487** 1 .215 .308 .488** .218
Sig. (2-tailed) .003 .215 .072 .003 .208
N 35 35 35 35 35 35
X21 - Likely to Purchase
Pearson Correlation .457** .215 1 .325 .430** -.035
Sig. (2-tailed) .006 .215 .057 .010 .843
N 35 35 35 35 35 35
X22 - Purchase Level Pearson Correlation .613** .308 .325 1 .361* .480**
Sig. (2-tailed) .000 .072 .057 .033 .003
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 .244
Sig. (2-tailed) .002 .003 .010 .033 .158
N 35 35 35 35 35 35
X13 - Competitive Pricing
Pearson Correlation .121 .218 -.035 .480** .244 1
Sig. (2-tailed) .490 .208 .843 .003 .158
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X13 - Competitive
Pricing
X19 - Satisfaction
Pearson Correlation 1 .713** .629** .116 .581** .157
Sig. (2-tailed) .000 .000 .522 .000 .381
N 33 33 33 33 33 33
X20 - Likely to Recommend
Pearson Correlation .713** 1 .757** .095 .533** .219
Sig. (2-tailed) .000 .000 .597 .001 .221
N 33 33 33 33 33 33
X21 - Likely to Purchase
Pearson Correlation .629** .757** 1 .100 .486** .295
Sig. (2-tailed) .000 .000 .581 .004 .096
N 33 33 33 33 33 33
X22 - Purchase Level
Pearson Correlation .116 .095 .100 1 -.146 -.024
Sig. (2-tailed) .522 .597 .581 .418 .894
N 33 33 33 33 33 33
X23 - Consider Strategic
Alliance
Pearson Correlation .581** .533** .486** -.146 1 .126
Sig. (2-tailed) .000 .001 .004 .418 .484
N 33 33 33 33 33 33
X13 - Competitive Pricing
Pearson Correlation .157 .219 .295 -.024 .126 1
Sig. (2-tailed) .381 .221 .096 .894 .484
N 33 33 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).
X14
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X14 - Warranty &
Claims
X19 - Satisfaction
Pearson Correlation 1 .591** .499** .223 .733** .153
Sig. (2-tailed) .000 .004 .221 .000 .403
N 32 32 32 32 32 32
X20 - Likely to Recommend
Pearson Correlation .591** 1 .532** -.016 .588** .092
Sig. (2-tailed) .000 .002 .932 .000 .617
N 32 32 32 32 32 32
X21 - Likely to Purchase
Pearson Correlation .499** .532** 1 -.322 .388* .098
Sig. (2-tailed) .004 .002 .072 .028 .593
N 32 32 32 32 32 32
X22 - Purchase Level
Pearson Correlation .223 -.016 -.322 1 .264 -.131
Sig. (2-tailed) .221 .932 .072 .144 .475
N 32 32 32 32 32 32
X23 - Consider Strategic
Alliance
Pearson Correlation .733** .588** .388* .264 1 .071
Sig. (2-tailed) .000 .000 .028 .144 .699
N 32 32 32 32 32 32
X14 - Warranty & ClaimsPearson Correlation .153 .092 .098 -.131 .071 1
Sig. (2-tailed) .403 .617 .593 .475 .699
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X14 - Warranty &
Claims
X19 - Satisfaction
Pearson Correlation 1 .487** .457** .613** .496** .051
Sig. (2-tailed) .003 .006 .000 .002 .773
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .487** 1 .215 .308 .488** -.013
Sig. (2-tailed) .003 .215 .072 .003 .941
N 35 35 35 35 35 35
X21 - Likely to Purchase
Pearson Correlation .457** .215 1 .325 .430** -.192
Sig. (2-tailed) .006 .215 .057 .010 .269
N 35 35 35 35 35 35
X22 - Purchase Level Pearson Correlation .613** .308 .325 1 .361* -.364*
Sig. (2-tailed) .000 .072 .057 .033 .032
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 -.146
Sig. (2-tailed) .002 .003 .010 .033 .402
N 35 35 35 35 35 35
X14 - Warranty & Claims
Pearson Correlation .051 -.013 -.192 -.364* -.146 1
Sig. (2-tailed) .773 .941 .269 .032 .402
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X14 - Warranty &
Claims
X19 - Satisfaction
Pearson Correlation 1 .713** .629** .116 .581** .123
Sig. (2-tailed) .000 .000 .522 .000 .495
N 33 33 33 33 33 33
X20 - Likely to Recommend
Pearson Correlation .713** 1 .757** .095 .533** .126
Sig. (2-tailed) .000 .000 .597 .001 .486
N 33 33 33 33 33 33
X21 - Likely to Purchase
Pearson Correlation .629** .757** 1 .100 .486** .143
Sig. (2-tailed) .000 .000 .581 .004 .426
N 33 33 33 33 33 33
X22 - Purchase Level
Pearson Correlation .116 .095 .100 1 -.146 -.049
Sig. (2-tailed) .522 .597 .581 .418 .787
N 33 33 33 33 33 33
X23 - Consider Strategic
Alliance
Pearson Correlation .581** .533** .486** -.146 1 .151
Sig. (2-tailed) .000 .001 .004 .418 .403
N 33 33 33 33 33 33
X14 - Warranty & Claims
Pearson Correlation .123 .126 .143 -.049 .151 1
Sig. (2-tailed) .495 .486 .426 .787 .403
N 33 33 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).
X15
X15
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X15 - New
Products
X19 -
Satisfaction
Pearson Correlation 1 .591** .499** .223 .733** -.006
Sig. (2-tailed) .000 .004 .221 .000 .975
N 32 32 32 32 32 32
X20 - Likely
to
Recommend
Pearson Correlation .591** 1 .532** -.016 .588** -.284
Sig. (2-tailed) .000 .002 .932 .000 .115
N 32 32 32 32 32 32
X21 - Likely
to Purchase
Pearson Correlation .499** .532** 1 -.322 .388* -.351*
Sig. (2-tailed) .004 .002 .072 .028 .049
N 32 32 32 32 32 32
X22 -
Purchase
Level
Pearson Correlation .223 -.016 -.322 1 .264 .252
Sig. (2-tailed) .221 .932 .072 .144 .164
N 32 32 32 32 32 32
X23 -
Consider
Strategic
Alliance
Pearson Correlation .733** .588** .388* .264 1 -.110
Sig. (2-tailed) .000 .000 .028 .144 .550
N 32 32 32 32 32 32
X15 - New
Products
Pearson Correlation -.006 -.284 -.351* .252 -.110 1
Sig. (2-tailed) .975 .115 .049 .164 .550
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X15 - New
Products
X19 - Satisfaction
Pearson Correlation 1 .487** .457** .613** .496** .206
Sig. (2-tailed) .003 .006 .000 .002 .234
N 35 35 35 35 35 35
X20 - Likely to Recommend Pearson Correlation .487** 1 .215 .308 .488** .031
Sig. (2-tailed) .003 .215 .072 .003 .858
N 35 35 35 35 35 35
X21 - Likely to Purchase
Pearson Correlation .457** .215 1 .325 .430** -.175
Sig. (2-tailed) .006 .215 .057 .010 .314
N 35 35 35 35 35 35
X22 - Purchase Level
Pearson Correlation .613** .308 .325 1 .361* .131
Sig. (2-tailed) .000 .072 .057 .033 .454
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 -.112
Sig. (2-tailed) .002 .003 .010 .033 .521
N 35 35 35 35 35 35
X15 - New Products
Pearson Correlation .206 .031 -.175 .131 -.112 1
Sig. (2-tailed) .234 .858 .314 .454 .521
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X15 - New
Products
X19 - Satisfaction
Pearson Correlation 1 .713** .629** .116 .581** .063
Sig. (2-tailed) .000 .000 .522 .000 .730
N 33 33 33 33 33 33
X20 - Likely to Recommend
Pearson Correlation .713** 1 .757** .095 .533** .198
Sig. (2-tailed) .000 .000 .597 .001 .270
N 33 33 33 33 33 33
X21 - Likely to Purchase
Pearson Correlation .629** .757** 1 .100 .486** .303
Sig. (2-tailed) .000 .000 .581 .004 .086
N 33 33 33 33 33 33
X22 - Purchase Level
Pearson Correlation .116 .095 .100 1 -.146 -.211
Sig. (2-tailed) .522 .597 .581 .418 .238
N 33 33 33 33 33 33
X23 - Consider Strategic
Alliance
Pearson Correlation .581** .533** .486** -.146 1 -.137
Sig. (2-tailed) .000 .001 .004 .418 .448
N 33 33 33 33 33 33
X15 - New Products
Pearson Correlation .063 .198 .303 -.211 -.137 1
Sig. (2-tailed) .730 .270 .086 .238 .448
N 33 33 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).
X16
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X16 - Order &
Billing
X19 - Satisfaction Pearson Correlation 1 .591** .499** .223 .733** .364*
Sig. (2-tailed) .000 .004 .221 .000 .040
N 32 32 32 32 32 32
X20 - Likely to Recommend
Pearson Correlation .591** 1 .532** -.016 .588** .195
Sig. (2-tailed) .000 .002 .932 .000 .285
N 32 32 32 32 32 32
X21 - Likely to Purchase
Pearson Correlation .499** .532** 1 -.322 .388* .054
Sig. (2-tailed) .004 .002 .072 .028 .769
N 32 32 32 32 32 32
X22 - Purchase Level
Pearson Correlation .223 -.016 -.322 1 .264 .408*
Sig. (2-tailed) .221 .932 .072 .144 .021
N 32 32 32 32 32 32
X23 - Consider Strategic
Alliance
Pearson Correlation .733** .588** .388* .264 1 .433*
Sig. (2-tailed) .000 .000 .028 .144 .013
N 32 32 32 32 32 32
X16 - Order & BillingPearson Correlation .364* .195 .054 .408* .433* 1
Sig. (2-tailed) .040 .285 .769 .021 .013
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X16 - Order &
Billing
X19 - Satisfaction
Pearson Correlation 1 .487** .457** .613** .496** .288
Sig. (2-tailed) .003 .006 .000 .002 .093
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .487** 1 .215 .308 .488** .176
Sig. (2-tailed) .003 .215 .072 .003 .312
N 35 35 35 35 35 35
X21 - Likely to Purchase Pearson Correlation .457** .215 1 .325 .430** -.068
Sig. (2-tailed) .006 .215 .057 .010 .696
N 35 35 35 35 35 35
X22 - Purchase Level
Pearson Correlation .613** .308 .325 1 .361* .159
Sig. (2-tailed) .000 .072 .057 .033 .361
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 .073
Sig. (2-tailed) .002 .003 .010 .033 .679
N 35 35 35 35 35 35
X16 - Order & Billing
Pearson Correlation .288 .176 -.068 .159 .073 1
Sig. (2-tailed) .093 .312 .696 .361 .679
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X16 - Order &
Billing
X19 - Satisfaction
Pearson Correlation 1 .487** .457** .613** .496** .288
Sig. (2-tailed) .003 .006 .000 .002 .093
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .487** 1 .215 .308 .488** .176
Sig. (2-tailed) .003 .215 .072 .003 .312
N 35 35 35 35 35 35
X21 - Likely to Purchase
Pearson Correlation .457** .215 1 .325 .430** -.068
Sig. (2-tailed) .006 .215 .057 .010 .696
N 35 35 35 35 35 35
X22 - Purchase Level
Pearson Correlation .613** .308 .325 1 .361* .159
Sig. (2-tailed) .000 .072 .057 .033 .361
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 .073
Sig. (2-tailed) .002 .003 .010 .033 .679
N 35 35 35 35 35 35
X16 - Order & Billing
Pearson Correlation .288 .176 -.068 .159 .073 1
Sig. (2-tailed) .093 .312 .696 .361 .679
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
X17
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X17 - Price
Flexibility
X19 - Satisfaction
Pearson Correlation 1 .591** .499** .223 .733** -.117
Sig. (2-tailed) .000 .004 .221 .000 .524
N 32 32 32 32 32 32
X20 - Likely to Recommend
Pearson Correlation .591** 1 .532** -.016 .588** -.193
Sig. (2-tailed) .000 .002 .932 .000 .291
N 32 32 32 32 32 32
X21 - Likely to Purchase
Pearson Correlation .499** .532** 1 -.322 .388* -.445*
Sig. (2-tailed) .004 .002 .072 .028 .011
N 32 32 32 32 32 32
X22 - Purchase Level
Pearson Correlation .223 -.016 -.322 1 .264 .501**
Sig. (2-tailed) .221 .932 .072 .144 .003
N 32 32 32 32 32 32
X23 - Consider Strategic
Alliance
Pearson Correlation .733** .588** .388* .264 1 -.048
Sig. (2-tailed) .000 .000 .028 .144 .793
N 32 32 32 32 32 32
X17 - Price FlexibilityPearson Correlation -.117 -.193 -.445* .501** -.048 1
Sig. (2-tailed) .524 .291 .011 .003 .793
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X17 - Price
Flexibility
X19 - Satisfaction
Pearson Correlation 1 .487** .457** .613** .496** -.008
Sig. (2-tailed) .003 .006 .000 .002 .964
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .487** 1 .215 .308 .488** .032
Sig. (2-tailed) .003 .215 .072 .003 .856
N 35 35 35 35 35 35
X21 - Likely to Purchase Pearson Correlation .457** .215 1 .325 .430** -.030
Sig. (2-tailed) .006 .215 .057 .010 .863
N 35 35 35 35 35 35
X22 - Purchase Level
Pearson Correlation .613** .308 .325 1 .361* .188
Sig. (2-tailed) .000 .072 .057 .033 .279
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 .348*
Sig. (2-tailed) .002 .003 .010 .033 .040
N 35 35 35 35 35 35
X17 - Price Flexibility
Pearson Correlation -.008 .032 -.030 .188 .348* 1
Sig. (2-tailed) .964 .856 .863 .279 .040
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X17 - Price
Flexibility
X19 - Satisfaction
Pearson Correlation 1 .713** .629** .116 .581** -.051
Sig. (2-tailed) .000 .000 .522 .000 .777
N 33 33 33 33 33 33
X20 - Likely to Recommend
Pearson Correlation .713** 1 .757** .095 .533** .114
Sig. (2-tailed) .000 .000 .597 .001 .528
N 33 33 33 33 33 33
X21 - Likely to Purchase
Pearson Correlation .629** .757** 1 .100 .486** -.083
Sig. (2-tailed) .000 .000 .581 .004 .645
N 33 33 33 33 33 33
X22 - Purchase Level
Pearson Correlation .116 .095 .100 1 -.146 .025
Sig. (2-tailed) .522 .597 .581 .418 .892
N 33 33 33 33 33 33
X23 - Consider Strategic
Alliance
Pearson Correlation .581** .533** .486** -.146 1 -.055
Sig. (2-tailed) .000 .001 .004 .418 .762
N 33 33 33 33 33 33
X17 - Price Flexibility
Pearson Correlation -.051 .114 -.083 .025 -.055 1
Sig. (2-tailed) .777 .528 .645 .892 .762
N 33 33 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).
X18
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X18 - Delivery
Speed
X19 - Satisfaction Pearson Correlation 1 .591** .499** .223 .733** .385*
Sig. (2-tailed) .000 .004 .221 .000 .030
N 32 32 32 32 32 32
X20 - Likely to Recommend
Pearson Correlation .591** 1 .532** -.016 .588** .169
Sig. (2-tailed) .000 .002 .932 .000 .354
N 32 32 32 32 32 32
X21 - Likely to Purchase
Pearson Correlation .499** .532** 1 -.322 .388* -.114
Sig. (2-tailed) .004 .002 .072 .028 .534
N 32 32 32 32 32 32
X22 - Purchase Level
Pearson Correlation .223 -.016 -.322 1 .264 .662**
Sig. (2-tailed) .221 .932 .072 .144 .000
N 32 32 32 32 32 32
X23 - Consider Strategic
Alliance
Pearson Correlation .733** .588** .388* .264 1 .353*
Sig. (2-tailed) .000 .000 .028 .144 .047
N 32 32 32 32 32 32
X18 - Delivery SpeedPearson Correlation .385* .169 -.114 .662** .353* 1
Sig. (2-tailed) .030 .354 .534 .000 .047
N 32 32 32 32 32 32
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X18 - Delivery
Speed
X19 - Satisfaction
Pearson Correlation 1 .487** .457** .613** .496** .413*
Sig. (2-tailed) .003 .006 .000 .002 .014
N 35 35 35 35 35 35
X20 - Likely to Recommend
Pearson Correlation .487** 1 .215 .308 .488** .233
Sig. (2-tailed) .003 .215 .072 .003 .178
N 35 35 35 35 35 35
X21 - Likely to Purchase
Pearson Correlation .457** .215 1 .325 .430** .046
Sig. (2-tailed) .006 .215 .057 .010 .792
N 35 35 35 35 35 35
X22 - Purchase Level Pearson Correlation .613** .308 .325 1 .361* .198
Sig. (2-tailed) .000 .072 .057 .033 .255
N 35 35 35 35 35 35
X23 - Consider Strategic
Alliance
Pearson Correlation .496** .488** .430** .361* 1 .342*
Sig. (2-tailed) .002 .003 .010 .033 .045
N 35 35 35 35 35 35
X18 - Delivery Speed
Pearson Correlation .413* .233 .046 .198 .342* 1
Sig. (2-tailed) .014 .178 .792 .255 .045
N 35 35 35 35 35 35
**. Correlation is significant at the 0.01 level (2-tailed).
*. Correlation is significant at the 0.05 level (2-tailed).
Correlations
X19 - Satisfaction X20 - Likely to
Recommend
X21 - Likely to
Purchase
X22 - Purchase
Level
X23 - Consider
Strategic Alliance
X18 - Delivery
Speed
X19 - Satisfaction
Pearson Correlation 1 .713** .629** .116 .581** -.067
Sig. (2-tailed) .000 .000 .522 .000 .711
N 33 33 33 33 33 33
X20 - Likely to Recommend
Pearson Correlation .713** 1 .757** .095 .533** -.029
Sig. (2-tailed) .000 .000 .597 .001 .871
N 33 33 33 33 33 33
X21 - Likely to Purchase
Pearson Correlation .629** .757** 1 .100 .486** -.072
Sig. (2-tailed) .000 .000 .581 .004 .689
N 33 33 33 33 33 33
X22 - Purchase Level
Pearson Correlation .116 .095 .100 1 -.146 .607**
Sig. (2-tailed) .522 .597 .581 .418 .000
N 33 33 33 33 33 33
X23 - Consider Strategic
Alliance
Pearson Correlation .581** .533** .486** -.146 1 -.119
Sig. (2-tailed) .000 .001 .004 .418 .509
N 33 33 33 33 33 33
X18 - Delivery Speed
Pearson Correlation -.067 -.029 -.072 .607** -.119 1
Sig. (2-tailed) .711 .871 .689 .000 .509
N 33 33 33 33 33 33
**. Correlation is significant at the 0.01 level (2-tailed).