xbox brand audit: final report jain | perez-borges | thornton | villegas | zuckerman brand...
TRANSCRIPT
XBOX Brand Audit: Final ReportJain | Perez-Borges | Thornton | Villegas | Zuckerman
Brand Experience & Social Technology
…TO LEAN, MEAN, GAMING MACHINE
Console (ca 2010)
Identity*
* That is Bruce Lee - for those of you that don’t know
• Born to wealthy industrialist (MSFT)
• Ingenuity
• Plays harder
• Suave
• Adventurer
• …kind of a dick
BRAND VOICE: TONY STARK
Tony Stark a.k.a. Ironman
LEVERAGING SOCIAL MEDIA
Focus efforts on: YouTube | Facebook | Twitter
350 views150 likes 75 forwards20 (positive) comments
Media
Metrics