XE.com and the

“XE Currency Mobile”

App

N6 Business Innovation Conference

September 28, 2011

XE Overview

• Founded in Newmarket in August 1993

• Since 1195, XE has built a huge global online audience of people with a very specific, shared interest: foreign exchange rates.

• 19+ million unique users per month (source: Google)

• 6+ million mobile app downloads• Built “organically” – no advertising or key word

purchases

XE Profile

XE Profile

XE Profile

XE’s Site Popularity

• Only about 320 web sites in the world are more popular (Source: Amazon’s Alexa web ranking service, Aug 2011)

• XE.com has a larger audience than:

• Bloomberg.com• USAtoday.com• Forbes.com• Expedia.com• The Financial Times (ft.com)• And many other famous names

100 %

96 %

86 %

83 %

82 %

71 %

Source: Alexa, Aug 23 2011

Comparison of Audience Sizes

XE.com Monthly Unique Users

Source: Google

XE Currency Mobile App

• Allows access to the most important content from the XE.com website on a user’s mobile device.

• Separately developed versions for iPhone and iPad, Android, Blackberry, and Windows Phone 7

• Featured in Apple stores and pre-loaded on demo iPads

• Featured by Apple in the App Store as “App of the Week” in over 70 countries

• Top ten free Travel app in App Store in 70 countries

• Number 1 travel app in 12 countries!

App Store Feature UK, March 2011

Free Travel Apps UK, March 2011

XE Currency on iPhone

XE Currency on iPad

XE Currency on iPad

XE Currency App Installs

iPhoneiPadBlackberryAndroid

Conclusion

• Test drive of app, technical infrastructure permitting

• Questions