18 Jason li17 Jason li

Drunk dRUNKmotion

A B O U T T H E P R O J E C T

M O T I O N

D E S I G N 2 0 1 3

Drunk driving has been a serious problem in nowdays Chinese soci-ety, lots of education videos were producted. But these videos seem too formal to attract public attention. So I decided to make it in a different way that I designed “peanut”as the dunk driver rather than a real alcoholic. After he came out from the “bottle of beer”, he began to “acting” on the road by the influence of alco-hol. I hope by the way of these ridiculous behaviors the dunk peanut did, audience can receive both happiness and awareness of the danger of drunk driving.

PRJ 4

l i n k 1 : h t t p s : / / v i m e o . c o m / 8 4 0 5 8 2 1 9

V I D E O A D D R E S S

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