xiaomi mi3 marketing startegies| public reviews| news reviews | possible results and outcome
DESCRIPTION
Understanding India's love for 'China maal' like Xiaomi, Gionee & OPPO. Brands like Xiaomi, for instance, retail exclusively on Flipkart, while OPPO Mobile is looking to build its offline retail network. But at the moment, the brand relies heavily on e-commerce portals. Most new companies cannot kick things off with a fully developed distribution system; it takes time, effort and huge spending power. Read more at: http://economictimes.indiatimes.com/articleshow/44610787.cms?curpg=2&utm_source=contentofinterest&utm_medium=text&utm_campaign=cppstTRANSCRIPT
INTERNATIONAL MARKETING
Kunal Shete
Sameer Parab
Ranjit Yadav
Ashutosh Shende
Karan Parmar
Kartik Mehta
Nilesh Singh
Xiaomi(SHA-OMI)
Established in 2010
CEO – Lei Jun
Already a $10 billion company
Speciality is high-end phones for low prices
Products sold directly via company website
Hugo Barra – Major acquasition
Currently in a trial and error process
XIAOMI STRATEGY IN INDIA
Adapting China marketing & sales strategy
Solely relies on announcement made on social networking sites
Quietly rebranded as “MI”
Registration necessary to be eligible to buy
Exclusive Flip Kart tie-up
Create hype before every Tuesday
Founding team carefully put together to take on Apple
Flipkart fakes buzz ? Customers are unhappy with Xiaomi Mi3 sale
Xiaomi is turning out to create a huge buzz for its debut smartphone Mi3’s launch in India. E-commercial website Flipkart collaborated with Chinese tech-giant and hosted three sale events of Mi3 and has crashed a couple
of times
At the first time when Flipkart announced the next date of sale, the customers were online since morning just to grab the device from the
initial stock. But they complained about being unable to order the device
Is Flipkart the culprit behind mounting fake buzz of Xiaomi Mi3? Are they on the way to hoard the device and over hype it to ensure a humongous
sale?
How its strategy of High-end phones at low prices is loved
The company has made a killing in China and has now got other markets in its crosshairs. The 'Apple of China' has recently
launched operations in India
An array of Chinese manufacturers have been headed to India recently, with Lenovo, Gionee and Oppo all boasting a good
portfolio of smartphones already. But none of these companies are known as the Apple of China and none of them are known for
producing ‘high-end phones for low prices’
That is exactly what Xiaomi has been known for in the four years that it has been building its business. The manufacturer, which was till very recently confined to China, already has some impressive numbers to
show
The numbers gameTo start with, Xiaomi is already a $10 billion company, which is pretty impressive considering that the firm is only four years old and was
confined only to the Chinese market. In 2013, Xiaomi missed its target of selling 20 million units by a mere 1.3 million, while the company is well
on its way to selling 40 million units, which is its target for this year. The company has claimed that it has sold over 10 million smartphones in
China in the first quarter of 2014
Jun though also had strong words for Apple’s strategy in China, saying that the American firm doesn’t care about its consumers and makes what
it thinks consumers want. Jun’s mission, in his own words, is to make products that “make the consumer scream”
Sell products through own web site
Separate the product from ‘Chinese Tag’
Establish service centers in Metros
Create a Niche market
IMPROVEMENTS FOR THE CURRENT STRATEGY
Create experimental product for US, Europe market
DO WE THINK THEY HAVE A SUSTAINABLE STRATEGY?
Does not have own sales base or online retail channel
2 Seconds a hype
Building up the demand, not able to deliver
Avoid monopolizing
Consumers feel a part of marketing scam
Thank You