xpert summit 2011 secret shop
DESCRIPTION
By Emily WelshTRANSCRIPT
Secrets of aCampus Visit
Secret ShopperEmily Welsh
Experience Evaluator
January 2011 Launch10 clients
Stand alone or part of larger consult
Test drive for campus visit consult
Multiple Millennial aliases
Customized
Flat fee (expenses included)
DeliverablesNo meetings, no presentations
Robust digital written report with photos that evaluates:
•registration•drive to campus•parking & signage•admissions space•information session/interview•tour (route, aesthetic, guide, cues)•evaluations
“This secret shopper experience may be the biggest help of all to get our visit program to where it really needs to be.” -Marc Grundy, Southern Adventist
“We really liked the pictures with the captions. You had good insights and we’re anxious to get to work on your feedback.” -Wendy Beckemeyer, Chatham University
“Wow! I feel like I just got an ‘F’ on a paper. You have given our staff many important points to consider” -Brion Morro, Moravian College
Can I Tell You a Secret?
Registration
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Drive to Campus
Parking
Signage
Admissions Space
Campus Tour
Customized
Be Proactive!There are things you can do.
• Identify your areas of concern• Drive to campus• Think about your website • Does your space represent you?• Tour campus once a semester• What are you in control of?
Secrets of aCampus Visit
Secret ShopperEmily Welsh
Experience Evaluator