XS Event Sales

By: Vishaal PandyaQuickTime™ and a

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Why XS?

$150 Million Dollars in Sales

Over 7 Million Cases Sold

Over 84 Million Cans Sold

Number 1 Privately Sold Energy Drink

Number 1 Energy Drink Sold On-Line

Easier to sell than SA8!!

XS Product Lines

Blast! Mixers

Cans & Shots

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Open & Closed Events

Open Events- XS Energy Drink (IBO), Other Vendors & The Event

- Most Patrons are there for “Fun on the Town”

- Sell 2-10% of the Total Attendees

Closed Events- XS Energy Drink (IBO), Venue & The Event

- Most Patrons are there for a “Specific Reason”

- Sell 25-50% of the Total AttendeesQuickTime™ and a

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XS Event Sale Location Ideas

High School Sports (Closed)

Health Clubs/Gyms (Closed)

Organized Sporting Events (Open)

Town / Street Fairs (Open)

Church Events (Basket?)

Extreme Sporting (Open)

Tree Climbing Competition (???)

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Matching XS to Venues/Events

Examples

School - Opportunity for Smoothie Sales, Can Sales, Case Sales and Referrals

Town / Street Fair - Opportunity for Single Can Sales, Case Sales and Referrals

Bar / Lounge - Opportunity for Blast Mixer Sales and Referrals (B2B)

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Approval Rules of Conduct 4.3.3 Event Sales

- Login- Search “Event Application”- Download- Print-Fax in request form 30 days prior to your XS Event

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Booking the Event

Speak with the Event Coordinator (Person in charge of running the event)

Get exact details of the day (Schedule of events). Is there a Vendor Fee or Kick Back/Donation? Exclusivity of Event (Are you the only Energy Drink Vendor?)

Approximate number of attendees?

Booth/Tent Location

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XS Gear Essentials

- 10 x10 Tent, 6ft/8ft Tables, XS Table Cloths

- XS Coolers and XS Banners

- XS Sport/XS Signature Marketing Material

- Raffle Cards/Comparison Charts/Flyers

- XSPress Delivery forms

- XS Apparel (Shirts & Hats)

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Event Sales Setup Guidelines

Arrive approximately an hour before to set up Use storage bins and carrying containers for ease of use Be sure you have access to electricity and water (if needed)

Display marketing material & products just like a storefront Make your Booth big, bright & professional Select a location with heavy foot traffic and high visibility

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“Marketing Maze Concept”

1) Marketing

2) Order / Purchase

3) Pick Up / Follow Up

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Active Marketing Don’t just stand there, do something!

Asking “Yes” or “No” questions could lead to a “No”

- What flavor can I get for you?

- Have you ever heard of a ‘HEALTHY’ Energy Drink?

- Do you want 1 or 2?

- Did you get your free sample yet?

- Have you ever heard of XS?

TIP:

Be friendly, smile and lead people to your booth.

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Follow Up / Pickup

Build Rapport- Ask friendly questions about the event.- Say, “By the way I’m ‘_____’ and shake some hands.- Smile and nod in agreement as they chat with you.

Get Referrals-Offer them to enter the “Free Raffle” while they Wait. (Jot down any notes on the back of the Ticket; like, their Favorite flavor.)

- Let them know you’ll be following up with them in a couple of days.

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Team Work

Preliminary Meeting couple of Days Before Event

Each Team Member should have a Responsibility

Everyone must be Prepared with Product Knowledge

All Team Members must know Pricing and Team Goals (Sales Goals & Product Movement)

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A Business Perspective Treat It Like a Business

Cost Low…Profits High!

Don’t spend money; invest it!

Quality Ingredients; but go to the source.

Preparation of Ingredients.

Identify your “Magic Number” for making pure profit.

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RecipesTHAT MAKE PROFIT!!!

Soo-Berrry-Good Cran-Grape Mixer: 1/2 oz Vanilla Ice Cream: 1/2 Cup Lemon Lime Soda: 3 oz Med Banana: 1/2 Frozen Strawberry: 1/4 Cup Ice: 1 Cup

Man-Go-Nana-Madness Electric Lemon Mixer: 1/2 oz

Vanilla Ice Cream: 1/2 Cup

Lemon Lime Soda: 3 oz

Med Banana: 1/2

Frozen Strawberry: 1/4 Cup

Mango Concentrate: 1/4 Cup

Ice: 1 Cup

WHOLESALE COST $1.00

RETAIL COST $4.00 $3.50

WHOLESALE COST $1.00

RETAIL COST $4.00 $3.50

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Smoothie Math

$4.00 - $1.00 = $3.00

$3.00 X 1000 = $3000

$3.00 X 2000 = $6,000

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By: Vishaal Pandya

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