xylem legacide
TRANSCRIPT
CAN YOU UNSEE THE COW?
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STRATEGYDESIGNED+DISSEMINATED
“IT’S INCONCEIVABLE THAT MY TWO
GRANDCHILDREN WILL EVER NEED TO LEARN TO DRIVE.”
- Brad Templeton
“WE DON’T KNOW HOW IT DID IT!”
A TALE OF TWO CITIES.
WE FALL IN LOVE WITH A SOLUTION WHEN WHAT WE REALLY NEED IS TO
REKINDLE OUR LOVE FOR THE PROBLEM ”
“ ,,
- Me
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THE SOLUTION GAP.
SOLVE PROBLE
MS
SOLVE NEW
PROBLEMS
REFINE SOLUTIO
NS$$$
The Gap
www.
LEGACIDE. com
SOME LOOK AT THINGS THAT ARE AND ASK WHY. I DREAM OF THINGS THAT NEVER WERE AND ASK WHY NOT. - George Bernard Shaw
”
“ ,
GREAT/GOOD/BAD SONGS?
DESIGN FOR WHAT THEY’LL NEED SOON, NOT WHAT THEY WANT NOW.
COPY APPLE’S IDEAS.
COPY APPLE’S THINKING.
MEANWHILE, AT APPLE…
I LIKE TO BE INVOLVED IN THINGS THAT CHANGE THE WORLD.
- Elon Musk”
“
- Howard Mann
IT’S HARD TO READ THE LABEL FROM INSIDE THE BOTTLE. ”“
THINGS CHANGE.
“I’ve got no time to read”
KIMANI NGANGA MARUGE(1919 -
2009)
FALL IN HATE WITH
LEGACY THINKIN
G!
FALL IN HATE
4 WEE THINGS:
SOLVE NEW
PROBLEMS
SLAY LEGACY
UNLEARN &
RELEARN
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STRATEGYDESIGNED+DISSEMINATED