YOFLAVORS!

Amanda Nelson

Anne Cognetti

Katie Schaad

MISSION STATEMENT

YoFlavors! seeks to satisfy the sweet tooth in the community around us by bringing people

together for a fun and flavorable yogurt experience while providing unique, healthy,

and fresh flavors and toppings.

ENVIRONMENTAL SCANNING

Villanova: Main Line Constantly supporting local businesses and new

development Nine townships with public and private schools Radnor Township hosts around 6,400 families Villanova ranked 39th in the Elite Highest Income

Neighborhoods with median household income of $366,904

Over twelve surrounding local colleges, including: Villanova University, Rosemont College, Haverford

College, and Bryn Mawr College Young adults are always looking for more ways to

“snack healthily” while still fulfilling their sweet tooth.

COMPETITION

SoFun Frozen Yogurt: Wayne Kiwi Yogurt: Haverford YoCreations: Rosemont Pink Berry: Bryn Mawr

CORE COMPETENCIES

Friendly and well-trained staff that provides the best service to our customers

Comfortable and refreshing décor and atmosphere

Central and popular location on Lancaster Ave.

Wide variety of unique flavors and toppings

CORE PROCESSES

Customer Strategy and Relationships Quality service and experience Customer involvement in making the yogurt Customer involvement and feedback

Order Fulfillment Always meeting the demands of our customers Fresh and local products from suppliers Efficient and effective self-serve line

Supplier Relationship Respect Continuous flow of goods

MARKET ANALYSIS

Market Segments Young Adults

Teenagers College Students Young Professionals

Families Women Health Conscious

Target Market College Students (Villanova, specifically) Families

MARKET ANALYSIS

Competitive PrioritiesQuality ControlPrice SensitivityEase of Customer Experience Ability to meet fluctuating demand

Order WinnersLocationStudent DiscountsDécor & AtmosphereYogurt Blending

OPERATIONS STRATEGY: CORE PROCESSES

Supplier Relationship: US Foods Minimizing transportation costs and shipment

times Long-standing, strong reputation Monitoring relationship to ensure quality

New Service/ Product Development Not a strong focus point, to start “YoSuggestions box”

OPERATIONS STRATEGY: CORE PROCESSES

Order Fulfillment Setting up the store properly before opening Self-serve

Customer Relationship Most important aspect to the success of our

business Fun and friendly atmosphere “YoSuggestions box” 10% student discount

OPERATIONS STRATEGY

Resource Flexibility Highly flexible staff Both full and part-time employees Special purpose equipment

Capital Intensity Highly automated frozen yogurt and “mash up”

machines

QUALITY STRATEGY: TOTAL QUALITY MANAGEMENT

Customer Satisfaction “YoSuggestions box” Unlimited free samples Inventory at close of business each day

Employee Involvement Close supplier relationship Testing machinery

Continuous Improvement Weekly staff meetings

QUALITY STRATEGY: LEAN SYSTEMS

Minimize daily waste of yogurt and toppings Take careful note of inventory on a daily basis

Minimize employee idle time Highly flexible staff

Minimize supplier delay times Close location to supplier

DEMAND MANAGEMENT

Customers per day: 550 Lower than industry average

Product demand per day: Average purchase is $6.32 75% of order is yogurt, 25% toppings With our price of $0.49/oz an average order will

contain: 9.68 oz yogurt 3.22 oz of toppings

Sell 5,320 oz of yogurt per day and 1,773 oz of toppings per day, according to 550 customer estimate

DEMAND MANAGEMENT

Low-Fat Non-Fat Dairy Free Tart

Dark Chocolate Mint Chocolate Chip

Mango Original

Birthday Cake Angel Food Cake Raspberry Peach Mango

Coconut Vanilla Bean Pomegranate Wild Berry

Chocolate Peanut Butter

Peppermint Kiwi Strawberry Blackberry

Red Velvet Strawberry Green Tea

Salted Caramel Cookies & Cream

Toffee Toasted Marshmallow

Flavors Offered

DEMAND MANAGEMENT

Traditional Favorites

Healthy Choices

Brand Name Treats

Extras

Chocolate Chips

Strawberries Oreos Hot Fudge

Rainbow Sprinkles

Blueberries Butterfingers Caramel

Chocolate Sprinkles

Coconut Flakes M&Ms Whipped Cream

Pretzels Granola Reese’s Pieces Peanut Butter Sauce

Cheesecake Bits

Pineapple Cap’n Crunch

Cookie Dough Almond Slivers Cocoa Pebbles

Brownie Pieces Walnuts Kit Kat

Cherries Kiwi Heath Bar

Toppings Offered

DEMAND MANAGEMENT

Future Demand Forecasting Weighted moving average Exponential smoothing

Queue Management Ensure efficient flow

PRICING: STARTUP COSTS

Fixed Costs (Start-up)

5 Two-Flavor Frozen Yogurt Dispensers (about $9,000 each) $45,000

Mash-up Machine $750 1 Refrigerator $2,500

Kitchen Appliances $2,000

Furniture $6,000

Store Supplies (cups, spoons, napkin dispensers, etc.) $1,500

Cleaning Supplies (broom, mop, paper towels, etc.) $300

2 Registers ($300 each) $600

Total Startup Fixed Costs $58,650

PRICING: VARIABLE AND FIXED COSTSVariable Costs (Monthly)

Toppings $6,000

Yogurt Mix $5,000

Utilities $1,300

Supplies $1,800

Total Monthly Variable Costs $14,100

Fixed Costs (Monthly)

Labor $11,000

Rent $4,000

Insurance $600

Marketing/Advertising $1,900

Total Monthly Fixed Costs $17,500

Revenue $78,210

Contribution Margin* $64,110

Net Income** $46,610

*Contribution Margin = Revenue – Total Variable Costs**Net Income = Contribution Margin – Total Fixed Costs

REFERENCES About Us. (n.d.). US Foods. Retrieved November 6, 2013, from http://

www.usfoods.com/about-us.html Frozen Dessert Supplies: Quality Frozen Yogurt Cups. (n.d.).

FrozenDessertSupplies.com. Retrieved November 11, 2013, from http://www.frozendessertsupplies.com/?gclid=CJ2YntWN7boCFejm7AodM1IA_Q

Frozen Yogurt Industry Statistics. (n.d.). Statistic Brain RSS. Retrieved November 30, 2013, from http://www.statisticbrain.com/frozen-yogurt-industry-statistics/

Frozen Yogurt Preliminary Research. (n.d). Retrieved November 1, 2013 from http://alondrathomas.efoliopa.com/Uploads/YogurtResearch.pdf

Krajewski, L. J., Ritzman, L. P., & Malhotra, M. K. (2012). Operations Management: Processes and Supply Chains (10 ed.). Upper Saddle River, New Jersey: Prentice Hall. 

Opening a Frozen Yogurt Store: The Financials – The Typical Overhead Expenses. (n.d.). Milkshake Blenders. Retrieved November 21, 2013, from http://www.turnkeyparlor.com/triple_spindle.htm

Pessin, J. L. (2011, August 22). Yogurt Chains Give Power to the People. The Wall Street Journal. Retrieved November 5, 2013, from http://online.wsj.com/news/articles/SB10001424052702303365804576432063658323394?mod=googlenews_wsj

23 Frozen Yogurt Industry Statistics and Trends. (n.d.). BrandonGaille.com. Retrieved November 20, 2013, from http://brandongaille.com/23-frozen-yogurt-industry-statistics-and-trends/

QUESTIONS?