The leader in fashion value eyewear.

Y O U R

GO-TOEYEWEARRESOURCE

Our brands

Eddie Bauer®

In 1920, Eddie Bauer began building premium products with one standard— to be the best. This creed remains the cornerstone of the brand today. With an emphasis on form and function, Eddie Bauer® Eyewear offers classic American styles for everyone viewing the world from the great outdoors or an urban jungle.

Ernest Hemingway®

The ultimate retro accessory, Hemingway® eyewear reflects a beckoning back to true Americana and the author’s adventurous and romantic way of life. Featuring zyl frames in black and tortoise combinations including vertically demarcated crystal colors, these vintage-inspired forms are meticulously crafted to appeal to the style-minded 20-and-up male and female segment.

Dale Jr™

Dale Jr™ brand eyewear reflects the style of this third-generation member of racing royalty. The collection is geared toward the wide fanbase of men and women (transcending ages of 20-60). Answering to the need for a cool All-American look and aggressive styling, this collection offers sports enthusiasts fresh aerodynamic contours blending performance and style. Large sizes available.

Woolrich®

The brand synonymous with quality and value in outdoor gear for over 180 years. Woolrich® eyewear for men is crafted from 100% pure titanium and lightweight stainless steel for active lifestyles. Famously durable and reliable forms uphold the standard of performance that the brand was built on.

Who are we?

NEW YORK EYE® is a premiere resource of eyewear and eyeglass cases. Since opening our doors in 1978, we’ve grown to provide over three million pairs of eyewear and over six million eyeglass cases each year.

NEW YORK EYE® is positioned as a leader in licensed brands, as well as a value-oriented eyewear. For nearly three decades, our focus has been to offer well-made product with great quality, styled right to meet the needs of the majority of eyewear consumers today.

We inspire double takes with spirited, proven brand collections that speak to the eyes and sensibilities of even the most discerning customer.

What do we do for you?

NEW YORK EYE® was started with one focus in mind – Bring the best quality frames with the highest value to the eye care professional and do it with the best positioning in the market.

Today’s focus remains true by bringing our patient-pleasing brands, quality, and style to you at unbelievable value pricing. NEW YORK EYE® offers:

High quality at value positioning Quick profit with fast sell through

Highly profitable for your practice Third party billing go-to frame line

Beautiful styles your patients want Strong brand names

The best in mid-range positioning Fast, friendly service

Low inventory cost without lowering income A 2 to 3 year unconditional guarantee

HEMINGWAY and ERNEST HEMINGWAY are trademarks of Hemingway, Ltd. and used under exclusive license through

Fashion Licensing of America, Inc., New York, NY 10001

NEW YORK EYE® is an authorized licensee of Eddie Bauer Licensing Services LLC. Eddie Bauer® and the Eddie Bauer logos are

the registered trademarks of Eddie Bauer Licensing Services LLC

our product = better profits for you

Our brands

oan Collins®

Building on her reputation as an icon in all things glamorous, Joan Collins® eyewear compliments the mature woman’s style sensibilities with distinctively elegant forms. Confidence and clarity blend seamlessly the feminine aesthetic in this collection.

Seventeen™

Seventeen™ brand has garnered the reputation as The Style Bible for fashion-conscious teens. Defining and setting trends in youthful eyewear is a hallmark of the collection. Offering a broad range of forms to speak to style-conscious young women, these spirited designs have become must-have accessories.

Valerie Spencer®

Designed for the cultured tastes of the professional contemporary, Valerie Spencer® embodies a refined aesthetic in women’s eyewear. This collection presents flattering forms that are the perfect accent for the style-minded up and coming woman.

Marc Hunter®

The accessory of the well dressed professional is defined by fine craftsmanship and stylish forms that work as well in the boardroom as they do court side at the U.S. Open. Distinguished designs pair with one’s best wardrobe, updated regularly to meet with seasonal trends.

Photographed by BLEACH

ER + EVERARD

Seventeen is a trademark of Hearst Communications, Inc.

HEMINGWAY and ERNEST HEMINGWAY are trademarks of Hemingway, Ltd. and used under exclusive license throughFashion Licensing of America, Inc., New York, NY 10001

Seventeen is a trademark of Hearst Communications, Inc.

Make us your first call:

800.221.6966www.newyorkeye.net

Stylish & Even More Affordable: Budget Brands

NEW YORK EYE® works hard to bring the very best quality product to the market at a realistic price for your budget-minded customers. Our partnership with our customers leads to their increased profits, best warranty offers in the business and unparalleled return privileges. We provide durable product for managed care, insurance programs, frame & lens packages and private value-added patients.

Enhance® and Jubilee®

These two collections are an unscripted blend of styles to perfectly outfit a wide myriad of identities. Enhance® and Jubilee® embody diversity. There’s something for everyone in the family—featuring traditional and contemporary shapes, styling and colors.

Mid-Range Frame Facts

Mid-Range Frames Constitute 52.6% of your frame sales. We specialize in this niche.

$100 or less $100-$149 Over $150

Frames Retail Price

Frames Unit Sales Mix by Price Point

Adds to 100%

50%

40%

30%

20%

10%

23%24.4%

52.6%

Source: Vision Watch Study Conducted by The Vision Council published in Vision Monday, March 4, 2013 Edition