© 2010. All rights reserved.

Profile

• National probability survey (n=2,500)

• Active travelers (business and leisure)

• Fielded February 2010

Evolving PerspectivesOn Technology

Most Important Travel Web Site Features

Feature 2010

Being able to check lowest fares/rates 87%

Easy to use booking feature 74

Photos of rooms/facilities 72

Destination maps 66

Ability to enter coupons for savings 65

Scheduling activities in advance 62

email notification of specials 46

User –generated reviews 46

Ability to share photo with others 10

© 2010

“I Get The Best Prices For Travel Services…”

• 47% - Online, through the Web site of online travel service supplier

• 37% - Online, through Web site of OTA like Expedia, Travelocity, Orbitz, etc.

• 12% - Over the phone, directly from travel service supplier

• 4% - Over the phone, through traditional travel agent

Purchased Travel Service As A Result Of Receiving Unexpected

Email From Supplier That Required Immediate Response

Agree %

YES 16

Generational Group

• Millennials (18 - 30) 20

• Gen X (31 - 44) 20

• Boomers (45 - 63) 14

• Matures (64+) 7

Visited Online Blog To Seek Information About

Destination Or Travel Service Supplier

During Past 12 Months

Total 23%

• Millennials (18 - 30) 29%

• Gen X (31 - 44) 26%

• Boomers (45 - 63) 20%

• Matures (64+) 14%

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Have Posted Content To Travel-Related Blog

During Past 12 Months

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Have Posted Pictures Or Videos To Travel-Related Blog During Past 12 Months

Social Media

Site %

facebook 49

MySpace 23

YouTube 10

Twitter 7

Incidence AmongActive Travelers

% Travel Applications

11Ask advice about a destination

8Ask advice about a supplier

6 Learn about travel deals

5Get updates on destinations and suppliers

5Join a community with like travel interests

The First Screen.

The Second Screen.

The Third Screen.

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Have Done Using Smartphone

• 47% - Navigate a destination using phone’s GPS functionality

• 47% - Search for latest information on flight schedules or delays

• 29% - Comparison shop airfares

and hotels rates• 28% - Share information and

photos about travel experiences

www.visitmobile.com

www.ypartnership.com