y u no get no new mates? how you should simplify web sign ups
TRANSCRIPT
No new mates?
6 Tips to Simplify And Boost YourWeb Sign-ups
Today
Relax… It’s not your
Dirty Socksturning people off!
… to get people Lining Up to Sign-Up!
It’s time to discover what you need to do
Create a Clear Call to ActionTip #1
Create a Clear Call to ActionTip #1
Don’t leave any doubt.
Tell your prospects what to do!
Consider Their FearsTip #2
Consider Their FearsTip #2
Fear of losing money. Fear of spam.Fear of surprises or being tricked.
What fear is stopping them?
Consider Their FearsTip #2
Once you understand what causes them to hesitate, you can
look to eliminate those fears.
Remove FrictionTip #3
Remove FrictionTip #3
The less they have to read.The less they have to type.The less they have to think.
The better!
Remove FrictionTip #3
People hate making an effort.Look to make your sign up process
As Smooth As Possible.
Consider Using a Social Login
Tip #4
This Thing Here
Consider Using a Social Login
Tip #4
Even the Big Sites do it!
This Thing Here
Consider Using a Social Login
Tip #4
Why? Because it creates trust, reduces the need for typing, and is easy to remember next
time!
This Thing Here
What About a Guest Login ?
Tip #5
What About a Guest Login ?
Tip #5
Because researchhas shown
33%of shoppers leave at the
mere sightingof a
registration form.
Test it, then Keep on TestingTip #6
Test it, then Keep on TestingTip #6
Nothing is perfect the first time.
The more you test… the more
improvements you’ll discover.
But enough of the theory …
Let’s See ItIn ACTION!
*Example 1 = Spotify
1. Clear Call To Action
2. No Price Surprises
3. Detailing the Offer
# Spotify – Landing Page
3. A Call To ActionAt The End of Sign-Up Form
1. Social LoginOption
2. RequiredFields KeptTo Minimum
# Spotify – Sign-Up Page
What about one more example?
Let’s See ItIn ACTION!
*Example 2 = Dropbox
3. Clear Call To Action4. Removing Fear -
You Are Not Alone!
1. Detailing theOffer
2. Help andSupport ifNeeded
# Dropbox – Landing Page
1. Another Call to Action!
3. Form is NumberedTo Add Structure
2. Details ofWhat Is Included
# Dropbox – Sign-Up Page (top)
5. A Call To ActionAt the End of Sign-Up Form
4. Removing Fearof Being Charged
For a Free Trial
# Dropbox – Sign-Up Page (bot)
Just to recap:
• Tell them what to do with a ‘call to action’.
• Be upfront, don’t surprise them.
• Address any fears they may have – don’t hide from them.
• Make use of social logins to make things simpler for visitors AND for you.
• Improve. Change. Test. Improve again.
Now your sign up formIs ready for
Blast Off!
Want more like this?
to be teleported magically
across the web!
Click!