yacht sales in the digital world
TRANSCRIPT
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SELL SELL MORE MORE
YACHTSYACHTS
@wholeyachts@wholeyachts
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Happy with Happy with youryour
LEADS?LEADS?
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FeelingFeelingORGANIZED?ORGANIZED?
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Ready for aReady for aCHANGE?CHANGE?
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I’M BARKHA HERMAN.• FOUNDER AT WHOLEYACHTS• @WHOLEYACHTS• WWW.WHOLEYACHTS.COM
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AGENDAAGENDA
• Effective SEO• Customer Relations• Social Media Promotions• Managing Reviews• 2016 Yacht Broker Survey
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SEOSEO
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ARE GOOGLE SEARCHES FOR YOUR YACHTS ARE GOOGLE SEARCHES FOR YOUR YACHTS SELLING OTHER PEOPLE’S BOATS?SELLING OTHER PEOPLE’S BOATS?
Improper SEO hurts your salesImproper SEO hurts your sales
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AT AT WHOLE YACHTSWHOLE YACHTS, , WE EMPLOY WE EMPLOY
WORLD CLASS SEO WORLD CLASS SEO SO YOUR YACHT ALWAYS SO YOUR YACHT ALWAYS SHOWS UP FIRST.SHOWS UP FIRST.
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FAST, ACCURATE, PRECISE RESULTSFAST, ACCURATE, PRECISE RESULTSNO SPONSORED LISTINGS ON SEARCH RESULTSNO SPONSORED LISTINGS ON SEARCH RESULTSCUSTOMIZE YOUR LISTING THE WAY YOU LIKE – IT’S CUSTOMIZE YOUR LISTING THE WAY YOU LIKE – IT’S YOUR DATAYOUR DATA
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CRMCRM
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Is your current Is your current Customer Relationship Customer Relationship Management Management system custom system custom
designed to sell designed to sell YachtsYachts??
Excel Sheets
Documentation
PDF Documen
ts
Outlook
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WHOLE YACHTS CRM WHOLE YACHTS CRM IS DESIGNED BY YACHT BROKERS IS DESIGNED BY YACHT BROKERS WITH YEARS OF INDUSTRY EXPERIENCE.WITH YEARS OF INDUSTRY EXPERIENCE.
• LeadsLeads• CampaignsCampaigns• InteractionsInteractions• Buyers Buyers • Sellers Sellers • Yachts Yachts • Marine Marine
surveyors surveyors
• CaptainsCaptains• Engine repairmenEngine repairmen• Wood repairmenWood repairmen• YardsYards• Bottom cleaning Bottom cleaning
crewcrew• Maintenance crew Maintenance crew • more…..more…..
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LET US HELP YOU MAKE IT EASY. LET US HELP YOU MAKE IT EASY.
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SOCIALSOCIALMEDIAMEDIA
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Is your Is your Social Media Social Media Strategy reaching Strategy reaching the right people?the right people?
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WHOLE YACHTS LETS YOU MANAGEYOUR SOCIAL MEDIA CAMPAIGNSLIKE A PRO.WE WORK WITH THE SAMRTEST SOCIAL MEDIA MARKETERS TO BRING YOUUP-TO-DATE IDEAS AND STRATEGIES.
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REVIEWSREVIEWS
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Are your Are your Customer ReviewsCustomer Reviewsreaching the right target?reaching the right target?
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WHOLE YACHTS WHOLE YACHTS NOT ONLY AUTOMATES THE PROCESS OF GATHERING NOT ONLY AUTOMATES THE PROCESS OF GATHERING REVIEWS, BUT MAKES SURE THAT THEY ARE BROADCAST TO THE WORLD!REVIEWS, BUT MAKES SURE THAT THEY ARE BROADCAST TO THE WORLD!
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SURVEYSURVEY
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2016 YACHT 2016 YACHT BROKER SURVEYBROKER SURVEY
20%
30%
60%
50%
OTH
ER
Soci al
CRM
SEO
70 Brokers Surveyed70 Brokers Surveyed•#1 Issue : Finding Leads#1 Issue : Finding Leads•#2 Issue : Finding Yachts#2 Issue : Finding Yachts•#3 Issue : Customer #3 Issue : Customer RetentionRetention
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“ I AM BUSY ALL THE TIME WITH SALES, I AM BUSY ALL THE TIME WITH SALES, PROSPECTS, SHOWING BOATS, MANAGING PROSPECTS, SHOWING BOATS, MANAGING MY LISTINGS, MOVING BOATS, SETTING UP MY LISTINGS, MOVING BOATS, SETTING UP
AND ATTENDING SEA TRIALS AND AND ATTENDING SEA TRIALS AND SURVEYS, PAPER WORK, MAINTAINING SURVEYS, PAPER WORK, MAINTAINING LISTED BOATS, TRACKING DOWN NEW LISTED BOATS, TRACKING DOWN NEW
LISTING, MARKETING AND ADVERTISING, LISTING, MARKETING AND ADVERTISING, ETC., ETC. ETC., ETC.
PROBABLY MY BIGGEST NEED PROBABLY MY BIGGEST NEED WOULD BE A COMPUTERIZED WOULD BE A COMPUTERIZED
CRM SYSTEM. CRM SYSTEM.
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INTERESTED IN LEARNING MORE?INTERESTED IN LEARNING MORE?WWW.WHOLEYATCHS.COMWWW.WHOLEYATCHS.COM
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THANK YOU!THANK YOU!Share if you liked this deck!
@wholeyachts@wholeyachts