yafa identuty manual
DESCRIPTION
A style guide that contains all ruled and effective design ways to stay consistent through all brands of Yafa Pen Company.TRANSCRIPT
Yafa Pen Company
Identity Manual
The Yafa Identity
Communicating the Yafa Brand the Yafa core brand message and attributes are carried through all mediums of communications through the intelligent use of color, typography, photography, and other Yafa brand elements. Proper usage is important to ensure the quality of the experience of every Yafa customer and potential customer.The brand elements include: The Yafa logo, the Yafa symbol, color fields and bars, typefaces, and line art.The identity consists of the Yafa logo and all applications. The mark showcases the Yafa brand dynamism and unconventional voice by using different colors for the mark. Using all colors for the mark interchangeably, the identity is always in active motion. The Yafa palette of Red and Black is to be used interchangeably within all the branding applications. No one color should be used to identify any one product. Each product needs to use all of the secondary colors from the primary palette, with equal balance. This concept of movement and change should be embraced and reflected in all The Zing’s branding applications.
Since 1978
Since 1978
X
X
X X
X
X
XX
X
1/2 X
3.6 XRegistration Marks allinged to each other.
Clear space BleedTo ensure its integrity and visibility,
The Yafa logo should be kept clear of
competing text, images and graphics.
It must be surrounded on all sides by an
adequate clearspace—a space equal in
size to the length of the ‘x’ height of the
logo, as shown above.
General Yafa Logo measurements.
Space Area
Since 1978
1/2 X
1/2 X
1/2 X
1/2 X 1/2 X
1/2 X
1/2 X
1/2 X
General Yafa Logo measurements.
Space Area
StatesThe Yafa mark has two states. These states reflect the constant
movement and dynamism of the Yafa logo. One is smaller than
the other, in case of using the small version of the mark. All
states can be used interchangeably across all applications, the
packaging labels, the merchandise, ads etc...
Clear space Bleed for second logo stateThe spacing 1/2X distance will always start from
the most extended point of any graphic shown in
the logo.
The Yafa Tag LineThe tag line “Since 1978” can be placed in different locations next to the Yafa
logo, according to the layout. It will always appear at the same proportionate
size and in the same Adobe Garamond Pro – Bold Italic font. The number
1978 will cinstantly be 1 point smaller in size to the word “Since”. This is an
excpetion of the regulated spacing around the Yafa logo, since the tag line can
appear colser to the logo than all other elements. The space will be equal to the
X-height of the capital S of the word “Since”.
Since 1978
Since 1978yy
The Yafa Tag Line Placement Options
Since 1978
Since 1978
Since 1978
Since 1978
Since 1978
Since 1978
Since 1978
Since 1978
Since 1978
Since 1978
Identity – Colors of useThe coloration of TheYafa logo is an essential element in setting a recognizable
tone and look for the identity. Consistent use of color enhances the strength of
the identity. The primary colors for The Yafa logo are Yafa Black, Yafa Red to Black
and Yafa Red to White. As alternate, Yafa logo can also appear in white. All color
variations are to be used interchangeably. Using color variation reinforces the activist,
creative and eclectic nature of the identity.
Since 1978
CMYK40/85/95/47RGB100/41/23
CMYK17/100/100/8RGB191/22/34
TRUE BLACK
TRUE WHITE
CMYK28/91/95/16RGB162/55/51
CMYK11/91/96/2RGB212/61/42
CMYK2/70/62/0RGB237/112/94
Symbol Gradient Colors
PANTONE 201C PANTONE 201C @ 92% PANTONE 877C
Identity – Background ColorThe color version of the logo ideally is used on a white or light neutral backgrounds for
greatest impact. For use on darker backgrounds please use the two color White and Red
version of the logo.
Since 1978
Since 1978
Since 1978
Identity – Background Color – DONT’S
Since 1978
Since 1978
Since 1978
Since 1978
The use of the Yafa SymbolYafa’s symbol can be used seeratly from the “Yafa” type when trying
to create a background, a layout or any other design elemet used for a
Yafa application. In this case the Yafa symbol can blled out of the page,
change it’s color and be transparent.
Since 1978
Yafa Brand
Since 1978
Since 1978
CREATE CONTRAST
Don’t use the Yafa symbol
as a background unless it’s
diameter is atleast %200
larger than the actual logo
SYMBOLS CANNOT COMPETE
Don’t use the Yafa symbol as a
background if it has the same
color of the symbol in the logo.
The use of the Yafa Symbol – DONT’S
21306 Gault St. Canoga Park, California. USA 91303www.yafa.com
Since 1978
The Yafa PatternUnless no other pattern was created, the old Yafa symbol is applicable to create
patterns as an additional design element for the Yafa brand. This pattern can
be used only by standing alone from all other images, logos or type. The Yafa
pattern cannot be used as a backround for other design element.
21306 Gault St. Canoga Park, CA. USA 91303Orders [email protected]
21306 Gault St. Canoga Park, CA. USA 91303T 818.704.8888F 818.704.8112
Orders [email protected]
www.yafa.com
The Yafa Don’ts
Yafa Brand Marks
Identity Manual
The Monteverde Brand
Spacing
Colors
X
X
X
X
X XX
X
X
PANTONE 3435C
PANTONE 877C
TRUE BLACK
TRUE WHITE
CMYK95/42/85/44RGB0/78/53
CMYK0/0/0/40RGB167/169/172
CMYK3/5/22/0RGB246/235/203
The Aldo Domani Brand
Spacing
Colors
X
X
X
X
X XX
X
X
PANTONE 877C
TRUE BLACK
TRUE WHITE
CMYK0/0/0/40RGB167/169/172
The Conklin Brand
Est. 1898the legendary name for �ne writing instruments TM
Est. 1898the legendary name for �ne writing instruments TM
X
States
X
X
X
X XX
X
X
SpacingThe space arrount the logo (X) is equal to the X-Height of the “i” letterform in
the logo-type. This will also be the space arround the logo stated with the tag-
line, state number 1.
Colors
TRUE BLACK
TRUE WHITE
CMYK100/98/31/21RGB35/38/98
CMYK26/26/73/0RGB194/174/99
CMYK3/5/22/0RGB246/235/203
Est. 1898the legendary name for �ne writing instruments TM