performance led digital marketing latitudegroup.com

18/05/2010

performance led digital marketing latitudegroup.com

18/05/2010 2

The coalition agenda

IN● Larger share of

searches● Content network● Greater international

coverage

OUT● “Panama”

18/05/2010 3

Best of both worlds?

IN● Demographic

targeting● Ad “parameters”

OUT● Sales Team

????

Targeting by Search Engine

Integration with

retargeting network

When?

18/05/2010 4

“All global customers and partners are expected to be transitioned by early 2012”

Why use the smaller networks?

● Quality of traffic

● Incremental reach

● Extra targeting

18/05/2010 5

Small but growing!

Is it worth it?

18/05/2010 6

An easier decision with the alliance in place

Did he really say not to bother with Yahoo! And Bing?

● Calculation assumes 2 hours per month on each channel.

● Increased efficiency from bid-management platforms

● Consider the 12-month pay-off.

18/05/2010 7

Facebook could outgrow Binghoo by 2012!