Yahoo! IMVironment

Download Yahoo! IMVironment

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<ul><li> 1. </li></ul> <p> 2. Yahoo! Messenger in Romania: </p> <ul><li>Yahoo! Messengerface posibile milioane de conversatii in fiecare ora. Pentru mai mult de 5 milioane de romani, messengerul este o parte din programul fiecarei zile, cu peste 30 de minute de utilizare in fiecare zi. Yahoo! Messenger IMVironments un nou tip de promovare in campaniile online </li></ul> <ul><li>5,759,855utilizatorilunar </li></ul> <ul><li>Pesteun miliardde afisari lunar </li></ul> <p> 3. </p> <ul><li>Yahoo! IMVironment sau Yahoo! IMV, asa cum ii spun prietenii, este un tip special de background pentru ferestrele de Instant Messaging din Yahoo! Messenger. Indeplineste trei functii principale:</li></ul> <ul><li>permite utilizatorilor sa converseze in mod normal </li></ul> <ul><li>ii incurajeaza pe acestia sa interactioneze cu el in diferite moduri </li></ul> <ul><li>constituie un mediu nou si atractiv de prezentare si promovare a produselor si brandurilor in campanii online. </li></ul> <p>Experimenteaza un nou tip de promovare online 4. Basic: background customizat si animatii Interactive : background multimedia interactiv (rich media)Premium : animatii corelate actiunilor utilizatorului Pachetele Y! IMV 5. Simplu dar eficient, ace a sta oferta de baza contine o varianta de IMV ce incorporeaza pe langa fundalul customizat si cateva functionalitati nu foarte complicate, usor de adaptat oricarui brand: PachetulIMVBasic </p> <ul><li>Link-uri catre website </li></ul> <ul><li>Avatar personalizat </li></ul> <ul><li>Sunet de buzz personalizat </li></ul> <ul><li>Cuvinte declansatoare de actiuni </li></ul> <ul><li>Fundaluri Flash schimbabile </li></ul> <ul><li>Animatii incorporate in fundal </li></ul> <ul><li>Animatii declansate la mouse-over </li></ul> <p> 6. 7. PachetulIMVInteractive Dinamic si atragator, pachetul Interactive pune la dispozitia utilizatorului un arsenal intreg de functionalitati suplimentare, garantand practic ca atentia acestuia va fi indreptata spre ecran o buna perioada de timp.</p> <ul><li>T oate functionalitatile incluse in Pachetului Basic </li></ul> <ul><li>Streaming audio/video </li></ul> <ul><li>Design de microsite </li></ul> <ul><li>Chestionareinteractive </li></ul> <ul><li>Afisare ceas/numaratoare inversa </li></ul> <ul><li>Status personalizat </li></ul> <ul><li>Emoticoane personalizate </li></ul> <ul><li>Notificari incluse in conversatie </li></ul> <p> 8. 9. PachetulIMVPremium Divers si cuprinzator, pachetul Premium ofera utilizatorului o experienta multimedia completa, incluzand aplicatii ce accepta interactiuni simultane din partea a doi utilizatori. </p> <ul><li>Toate functionalitatile incluse in pachetele Basic si Interactive </li></ul> <ul><li>Jocuri personalizate </li></ul> <ul><li>Feeduri actualizate in timp real</li></ul> <ul><li>Animatii sensibile la cuvinte cheie </li></ul> <ul><li>Transfer de informatii intre utilizatori </li></ul> <p> 10. 11. Aplicatii sifunctionalitati pentru pachete leY!IMV </p> <ul><li>Recunoasterea unor cuvinte cheie </li></ul> <ul><li>Avatar personalizat </li></ul> <ul><li>Sunet de buzz personalizat </li></ul> <ul><li>Status personalizat </li></ul> <ul><li>Notificari in interiorul conversatiei </li></ul> <ul><li>Emoticoane personalizate </li></ul> <ul><li>Culori personalizate </li></ul> <ul><li>Jocuri personalizate </li></ul> <ul><li>Link-uri </li></ul> <ul><li>Background-uri dinamice </li></ul> <ul><li>Animatii in Flash </li></ul> <ul><li>Animatii la mouse-over </li></ul> <ul><li>Animatii de fundal </li></ul> <ul><li>Streaming audio/video</li></ul> <ul><li>Scripturi de animatie </li></ul> <ul><li>Afisarea datei si ore </li></ul> <ul><li>Numaratori inverse </li></ul> <ul><li>Butoane/Aspect de microsite </li></ul> <ul><li>Quizuri </li></ul> <ul><li>Aplicatii ce permit interactiunea a doi utilizatori </li></ul> <ul><li>Abilitatea de a colecta date(XML) </li></ul> <ul><li>Animatii sensibile la cuvinte cheie </li></ul> <p> 12. Cum se descarca? 1. Ad campaign (media-plan) 2. Download page 3. Client window 13. Proactive download: IMV-ul se poate prelua si fara promovare, din meniul ferestrei de chat.Raportarea download-urilor proactive se face pe baza ID-urilor unice. 14. Media-plan: IMViromenturilor li se asociaza un plan de promovare in reteaua Yahoo de minim 7,000 EURO Net. 15. Costuri si timing pentru implementare : * In functie de numarul de ore de agentie Models Basic Interactive Premium Cost dezvoltare: 700 1 100 2 200 * Cost gazduire 1 luna: 1 200 Costgazduire suplimentara : 800 Creatie IMV 3 zile 4 zile 10 zile* 16. Raportare:(exemplu) Day UU with Activity per IMV IMV Timespent IMV Downloads IMV Transfers Menu Clicks Promo Menu Impressions Promo Menu Clicks IMv IMs Sent 6-Sep-10 21,928 115,806 4,851 2,920 5,506 16,406 248 49,171 7-Sep-10 21,369 128,292 4,482 2,769 5,202 12,956 166 47,753 8-Sep-10 20,823 98,398 4,098 2,730 4,931 11,795 116 46,017 9-Sep-10 20,947 134,866 4,254 2,705 5,201 9,906 100 45,389 10-Sep-10 21,029 115,000 4,207 2,796 5,348 9,576 111 46,005 11-Sep-10 21,491 123,667 6,575 2,922 5,701 8,299 87 49,560 12-Sep-10 21,524 116,880 6,149 2,845 5,736 7,849 101 51,400 13-Sep-10 21,168 118,656 5,376 2,840 5,446 7,448 61 50,380 14-Sep-10 21,413 95,795 5,067 2,959 5,711 6,774 84 55,771 15-Sep-10 20,903 135,795 4,608 2,738 5,451 7,032 80 57,061 Total: 212,595 1,183,155 minutes 49,667 28,224 54,233 98,041 1,154 498,507 17. Metrics: UU with Activity per IMV:This is a number based on the cumulative number of daily unique users. IMV Timespent:This is the cumulative number of minutes that the users have spent using the IMV. To get the number of minutes that this is per session use the following formula:IMV Timespent / UU with Activity per IMV IMV Downloads:A user that proactively uses the IMV from the IMV menu, gallery or other location is considered a download. This is a unique number and downloads are only counted once per Y! ID. IMV Transfers:Any user that receives the IMV from a friend. This is a unique number and transfers are only counted once per Y! ID. Menu Clicks &amp; Promo Menu Clicks:This is the number of times a user has picked the IMV from one of these locations. Promo Menu Impressions:This is the number of impressions that the IMV has received in the Promo Panel or the IMV menu. IMV IMs Sent:This is a cumulative total of all messages sent in the time frame using this IMV. 18. Exemple: 19. Exemple: 20. Exemple: 21. </p> <ul><li>Mediacafe Interactive </li></ul> <ul><li>str. Dionisie Lupu 64-66, etaj 4, sector 1, Bucuresti Ioana Dragne, Client Hypnotist [email_address]Adina Zanet, Ad Operations Manager[email_address]Iulia Mosoiu, Client Hypnotist[email_address] Connect with us on:www.facebook.com/mediacafe </li></ul> <p>Contact:</p>