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Page 1: Yahoo! IMVironment
Page 2: Yahoo! IMVironment

Yahoo! Messenger in Romania:

Yahoo! Messenger face posibile milioane de conversatii in

fiecare ora. Pentru mai mult de 5 milioane de romani,

messengerul este o parte din programul fiecarei zile, cu

peste 30 de minute de utilizare in fiecare zi. Yahoo!

Messenger IMVironments – un nou tip de promovare in

campaniile online

5,759,855 utilizatori lunar

Peste un miliard de afisari lunar

Page 3: Yahoo! IMVironment

Yahoo! IMVironment sau Yahoo! IMV, asa cum ii spun prietenii, este un tip special de background pentru ferestrele de Instant Messaging din Yahoo! Messenger. Indeplineste trei functii principale: permite utilizatorilor sa converseze in mod normalii incurajeaza pe acestia sa interactioneze cu el in diferite moduriconstituie un mediu nou si atractiv de prezentare si promovare a produselor si brandurilor in campanii online.

Experimenteaza un nou tip de promovare online

Page 4: Yahoo! IMVironment

Basic : background customizat si animatii

Interactive: background multimedia interactiv (rich media)

Premium: animatii corelate actiunilor utilizatorului

Pachetele Y! IMV

Page 5: Yahoo! IMVironment

Simplu dar eficient, aceasta oferta de baza contine o varianta de IMV ce incorporeaza pe langa fundalul customizat si cateva functionalitati nu foarte complicate, usor de adaptat oricarui brand:

Pachetul IMV Basic

Link-uri catre website Avatar personalizat Sunet de buzz personalizat Cuvinte declansatoare de actiuni Fundaluri Flash schimbabile Animatii incorporate in fundal Animatii declansate la mouse-over

Page 6: Yahoo! IMVironment
Page 7: Yahoo! IMVironment

Pachetul IMV Interactive Dinamic si atragator, pachetul Interactive pune la dispozitia utilizatorului un arsenal intreg de functionalitati suplimentare, garantand practic ca atentia acestuia va fi indreptata spre ecran o buna perioada de timp.

Toate functionalitatile incluse in Pachetului Basic

Streaming audio/video Design de microsite Chestionare interactive Afisare ceas/numaratoare inversa Status personalizat Emoticoane personalizate Notificari incluse in conversatie

Page 8: Yahoo! IMVironment
Page 9: Yahoo! IMVironment

Pachetul IMV Premium Divers si cuprinzator, pachetul Premium ofera utilizatorului o experienta multimedia completa, incluzand aplicatii ce accepta interactiuni simultane din partea a doi utilizatori.

Toate functionalitatile incluse in pachetele Basic si Interactive

Jocuri personalizate Feeduri actualizate in timp real Animatii sensibile la cuvinte cheie Transfer de informatii intre utilizatori

Page 10: Yahoo! IMVironment
Page 11: Yahoo! IMVironment

Aplicatii si functionalitati pentru pachetele Y!IMV Recunoasterea unor cuvinte cheie Avatar personalizat Sunet de buzz personalizat Status personalizat Notificari in interiorul conversatiei Emoticoane personalizate Culori personalizate Jocuri personalizate Link-uri Background-uri dinamice Animatii in Flash Animatii la mouse-over

Animatii de fundal Streaming audio/video Scripturi de animatie Afisarea datei si ore Numaratori inverse Butoane/Aspect de microsite Quizuri Aplicatii ce permit interactiunea a doi

utilizatori Abilitatea de a colecta date (XML) Animatii sensibile la cuvinte cheie

Page 12: Yahoo! IMVironment

Cum se descarca?1. Ad campaign (media-plan) 2. Download page

3. Client window

Page 13: Yahoo! IMVironment

Proactive download:

IMV-ul se poate prelua si fara promovare, din meniul ferestrei de chat.

Raportarea download-urilor proactive se face pe baza ID-urilor unice.

Page 14: Yahoo! IMVironment

Media-plan:

IMViromenturilor li se asociaza un plan de promovare in reteaua Yahoo de minim 7,000 EURO Net.

Page 15: Yahoo! IMVironment

Costuri si timing pentru implementare :

Models Basic Interactive Premium

Cost dezvoltare: 700 € 1 100 € 2 200 € *

Cost gazduire 1 luna: 1 200 €

Cost gazduire suplimentara: 800 €

Creatie IMV 3 zile 4 zile 10 zile*

* In functie de numarul de ore de agentie

Page 16: Yahoo! IMVironment

Raportare: (exemplu)

DayUU with

Activity per IMV

IMV Timespent

IMV Downloads

IMV Transfers

Menu Clicks

Promo Menu Impressions

Promo Menu Clicks

IMv IMs Sent

6-Sep-10 21,928 115,806 4,851 2,920 5,506 16,406 248 49,171

7-Sep-10 21,369 128,292 4,482 2,769 5,202 12,956 166 47,753

8-Sep-10 20,823 98,398 4,098 2,730 4,931 11,795 116 46,017

9-Sep-10 20,947 134,866 4,254 2,705 5,201 9,906 100 45,389

10-Sep-10 21,029 115,000 4,207 2,796 5,348 9,576 111 46,005

11-Sep-10 21,491 123,667 6,575 2,922 5,701 8,299 87 49,560

12-Sep-10 21,524 116,880 6,149 2,845 5,736 7,849 101 51,400

13-Sep-10 21,168 118,656 5,376 2,840 5,446 7,448 61 50,380

14-Sep-10 21,413 95,795 5,067 2,959 5,711 6,774 84 55,771

15-Sep-10 20,903 135,795 4,608 2,738 5,451 7,032 80 57,061

Total: 212,5951,183,155 minutes 49,667 28,224 54,233 98,041 1,154 498,507

Page 17: Yahoo! IMVironment

Metrics:UU with Activity per IMV: This is a number based on the cumulative number of daily unique users.  IMV Timespent: This is the cumulative number of minutes that the users have spent using the IMV.  To get the number of minutes that this is per session use the following formula: IMV Timespent / UU with Activity per IMV IMV Downloads: A user that proactively uses the IMV from the IMV menu, gallery or other location is considered a download.  This is a unique number and downloads are only counted once per Y! ID. IMV Transfers: Any user that receives the IMV from a friend.  This is a unique number and transfers are only counted once per Y! ID. Menu Clicks & Promo Menu Clicks: This is the number of times a user has picked the IMV from one of these locations. Promo Menu Impressions: This is the number of impressions that the IMV has received in the Promo Panel or the IMV menu. IMV IMs Sent: This is a cumulative total of all messages sent in the time frame using this IMV. 

Page 18: Yahoo! IMVironment

Exemple:

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Exemple:

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Exemple:

Page 21: Yahoo! IMVironment

Mediacafe Interactivestr. Dionisie Lupu 64-66, etaj 4, sector 1, Bucuresti

Ioana Dragne, Client [email protected]

Adina Zanet, Ad Operations Manager [email protected]

Iulia Mosoiu, Client Hypnotist [email protected]

Connect with us on: www.facebook.com/mediacafe

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