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Yahoo! India

Services Offered: Concept Building, Research & Strategy, Information Architecture,Graphic Design, Template Development, Content Strategy (Social Media Channels & Blog) Duration: 3 Months

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About

Yahoo! India launched World Search Championship, an online game based search competition where users had to answer 10 quiz questions in shortest possible time.

To create buzz around the same they wanted to leverage social media by engaging with quizzers across the country

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Objective

- Create awareness and excitement for Yahoo! World Search Championship

- Build engagement for Yahoo with quizzing and knowledge enthusiasts online

- Create association for Yahoo! with the quizzing junta of the country

- Encourage greater participation in World Search Championship

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Plan

- Create a Digital Strategy

- Identify and engage influencers

- Reach out to people through various platforms

- Create quality content

- Monitor and analyze the platforms

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Tasks

PRESENCE MANAGEMENT

- Created a Blog www.knowqout.com- Facebook page http://www.facebook.com/knowqout- Slideshare http://www.slideshare.net/knowqout- Twitter http://twitter.com/#!/knowqout

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Presence

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Tasks

AWARENESS

- Spread awareness about WSC in general and quizzing in particular- Platforms used- Yahoo groups, Google groups, quizzing blogs, communities and discussion forums

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Awareness

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Tasks

ENGAGEMENT

- Continuously engaged users by posting quiz questions from various fields catering to the interest of all kind of users.- Participated in discussions and encouraged user generated content

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Tasks: ENGAGEMENT

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Tasks

ACTIVITIES

- Conducted an offline sports quiz in Delhi ‘Quizinfo’

- Regular live quizzes on twitter

- Re-posting the quizzes on Slideshare for those not part of the action

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Tasks: ACTIVITIES

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Results: Blog Mentions

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Results: Growth Chart

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Thank You:info@shack.co.in